Sustainability and digitalization have nowadays become core aspects of entrepreneurial actions. In a post-COVID world sustainable solution will be encouraged by incentives and regulations. If businesses want to survive on the market as a progressive company in the long term, they are almost forced to be digitally innovative. Therefore, during the pandemic, many businesses have enforced their investments in sustainable solutions. However, digital innovation activities can only be promising in the long term if they consider sustainable developments and are therefore “sustainable” themselves. Thus, digital innovation and sustainability, in context of entrepreneurial activities and business decisions requires a special approach. As sustainable digital innovation changes the way we are doing business now and in the future, we have gone through contextual settings and how perceived changes will affect businesses, but our approach has been to address the market opportunities. Sustainable digital innovation enables industry to take advantage of opportunities that sustainability concerns bring. Changes in the business environment asks for new solutions and new business approaches. The potential of digital technologies can help business leaders think about managing and re-defining/innovate company’s roles in their business ecosystems. As the market changes and customers and society search for more sustainable solutions new sustainable opportunities arise as we are witnessing dematerialization, servicification and digitalization.
| Published in | European Business & Management (Volume 7, Issue 6) |
| DOI | 10.11648/j.ebm.20210706.18 |
| Page(s) | 216-222 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Sustainability, Digitalization, Sustainable Development, Digital Innovation
| [1] | Vanapalli et al. (2021). Challenges and strategies for effective plastic waste management during and post COVID-19 pandemic, Science of the Total Environment 750 (2021) 141514. |
| [2] | Bican (2020). Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There a Sustainable Digital? Sustainability 12 (2020) 5239. |
| [3] | McElwee et al. (2020). Ensuring a Post-COVID Economic Agenda Tackles Global Biodiversity Loss, One Earth 3 (2020) 448. |
| [4] | Maestre/Ortiz/Ortiz (2021). Challenges and prospects of renewable hydrogen-based strategies for full de-carbonization of stationary power applications, Renewable and Sustainable Energy Reviews 152 (2021) 111628. |
| [5] | Guterres (2020). The recovery from the COVID-19 crisis must lead to a different economy. |
| [6] | EIT Climate-KIC (2020). The European Union has the tools to boost a sustainable recovery from the COVID-19 pandemic; cf. also Pinner et al. (2020). Addressing climate change in a post-pandemic world. |
| [7] | European Council (2020). A Roadmap for Recovery: Towards a more resilient, sustainable and fair Europe. |
| [8] | Godwin/Lee/Langford (2021). Introduction to Technology and Corporate, in: Technology and Corporate Law. How Innovation Shapes Corporate Activity, pp. 1. |
| [9] | Malmodin/Lundén (2018). The Energy and Carbon Footprint of the Global ICT and E&M Sectors 2010-2015, Sustainability 10 (2018) 3027. |
| [10] | Malmodin/Bergmark (2015). Exploring the effect of ICT solutions on GHG emissions in 2030, 29th Inter-national Conference on Informatics for Environmental Protection. |
| [11] | Falk et al. (2020). The 1.5°C Business Playbook. |
| [12] | Bassetti/Blasi/Sedita (2021). The management of sustainable development: A longitudinal analysis of the effects of environmental performance on economic performance, Business Strategy and the Enviroment 30 (2021) 21. |
| [13] | Velte/Weber (2021). Sustainable corporate purpose and sustainable corporate governance: Integrative theoretical framework and reform recommendations, Zeitschrift für Umweltpolitik und Umweltrecht 11 (2021) 287. |
| [14] | Ahmed/Gao/Satchell (2021). Modeling demand for ESG, European Journal of Finance 27 (2021). |
| [15] | Broman/Robért (2017). A framework for strategic sustainable development, Journal of Cleaner Production 140 (2017) 17. |
| [16] | Gil-Gomez (2020). Customer relationship management: digital transformation and sustainable business model innovation, Economic Research 3 (2020) 2733. |
| [17] | Larsson (2018). Digital innovation for sustainable apparel systems: Experiences based on projects in textile value chain development, Research Journal of Textile and Apparel 22 (2018) 370. |
| [18] | SDG Compass (2015). The guide for business action on the SDGs. |
| [19] | Barnett/Solomon (2012). Does it pay to be “really” good? Addressing the shape of the relationship be-tween social and financial performance, Strategic Management Journal 33 (2012) 1304. |
| [20] | Nylén/Holmström (2015). Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation, Business Horizons 58 (2015) 57. |
| [21] | Cashore et al. (2021). Private authority and public policy interactions in global context: Governance spheres for problem solving, Regulation & Governance 15 (2021). |
| [22] | However, regarding small firms Nesterova (2021). Small firms as agents of sustainable change. Futures 127 (2021) 102705. |
| [23] | Arvidsson/Mannervik (2009). The Innovation Platform. Enabling Balance Between Growth and Renewal. |
| [24] | Baghai/Coley/White (2000). The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise. |
| [25] | Kopnina/Poldner (2021). Circular Economy: Challenges and Opportunities for Ethical and Sustainable Business. |
| [26] | Ellen MacArthur Foundation (2015). Delivering the Circular Economy – A Toolkit for Policymakers. |
| [27] | Lacy/Rutqvist (2015). Waste to Wealth: Creating Advantage in a Circular Economy. |
| [28] | Lichtenthaler (2021). Digitainability: The Combined Effects of the Megatrends Digitalization and Sustainability, Journal of Innovation Management 9 (2021) No. 2. |
| [29] | Becker (2014). Sustainability and Longevity: Two Sides of the Same Quality? Conference: Third International Workshop on Requirements Engineering for Sustainable. |
| [30] | Dwek (2017). Integration of material circularity in product design; den Hollander et al. (2017). Product Design in a Circular Economy: Development of a Typology of Key Concepts and Terms, Journal of Industrial Ecology 21 (2017) 571. |
| [31] | Tasdemir (2021). Industrialization, servicification, and environmental Kuznets curve: non-linear panel regression analysis, Environmental Science and Pollution Research 28 (2021). |
| [32] | Kowalkowski/Ulaga (2017). Service strategy in action – a practical guide for growing your B2B service and solution business. |
| [33] | Anderson/Rosenqvist (2018). Strategic Challenges of Digital Innovation and Transformation, in: Anderson et al., Managing Digital Transformation (2018) pp. 17. |
| [34] | Ranta et al. (2020). How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics, Industrial Marketing Management 87 (2020) 291. |
| [35] | Rauter/Lämmerer (2021). Corporate sustainability from a strategic management perspective: one way for companies to support sustainability transitions, Research Handbook of Sustainability Agency, Chapter 24. |
| [36] | Wunder (2019). Rethinking Strategic Management. Sustainable Strategizing for Positive Impact; see also Henisz/Koller/Nuttall (2019). Five ways that ESG creates value. |
| [37] | Stuermer/Abu-Tayeh/Myrach (2017). Digital sustainability: basic conditions for sustainable digital artifacts and their ecosystems, Sustainable Science 12 (2017) 247. |
| [38] | Yousaf et al. (2021). Towards Sustainable Digital Innovation of SMEs from the Developing Countries in the Context of the Digital Economy and Frugal Environment, Sustainability 13 (2021) 5715. |
| [39] | Valtiner/Reidl (2021). On Change-Management in the Age of Artificial Intelligence: A Sustainable Approach to Overcome Problems in Adapting to a Disruptive, Technological Transformation, Journal of Advanced Management Science 9 (2021) 53. |
| [40] | Fenwick/Kaal/Vermeulen (2019). The Unmediated and Tech-Driven Corporate Governance of Today’s Winning Companies, NYU Journal of Law and Business 16 (2019) 75. |
APA Style
Sascha Stiegler. (2021). Sustainable Digital Innovation – Preconditions and Methods of Integrating Sustainability Aspects into Digitalization. European Business & Management, 7(6), 216-222. https://doi.org/10.11648/j.ebm.20210706.18
ACS Style
Sascha Stiegler. Sustainable Digital Innovation – Preconditions and Methods of Integrating Sustainability Aspects into Digitalization. Eur. Bus. Manag. 2021, 7(6), 216-222. doi: 10.11648/j.ebm.20210706.18
AMA Style
Sascha Stiegler. Sustainable Digital Innovation – Preconditions and Methods of Integrating Sustainability Aspects into Digitalization. Eur Bus Manag. 2021;7(6):216-222. doi: 10.11648/j.ebm.20210706.18
Share This Article
Twitter
Linked In
Facebook
Copy
Download@article{10.11648/j.ebm.20210706.18,
author = {Sascha Stiegler},
title = {Sustainable Digital Innovation – Preconditions and Methods of Integrating Sustainability Aspects into Digitalization},
journal = {European Business & Management},
volume = {7},
number = {6},
pages = {216-222},
doi = {10.11648/j.ebm.20210706.18},
url = {https://doi.org/10.11648/j.ebm.20210706.18},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20210706.18},
abstract = {Sustainability and digitalization have nowadays become core aspects of entrepreneurial actions. In a post-COVID world sustainable solution will be encouraged by incentives and regulations. If businesses want to survive on the market as a progressive company in the long term, they are almost forced to be digitally innovative. Therefore, during the pandemic, many businesses have enforced their investments in sustainable solutions. However, digital innovation activities can only be promising in the long term if they consider sustainable developments and are therefore “sustainable” themselves. Thus, digital innovation and sustainability, in context of entrepreneurial activities and business decisions requires a special approach. As sustainable digital innovation changes the way we are doing business now and in the future, we have gone through contextual settings and how perceived changes will affect businesses, but our approach has been to address the market opportunities. Sustainable digital innovation enables industry to take advantage of opportunities that sustainability concerns bring. Changes in the business environment asks for new solutions and new business approaches. The potential of digital technologies can help business leaders think about managing and re-defining/innovate company’s roles in their business ecosystems. As the market changes and customers and society search for more sustainable solutions new sustainable opportunities arise as we are witnessing dematerialization, servicification and digitalization.},
year = {2021}
}
TY - JOUR T1 - Sustainable Digital Innovation – Preconditions and Methods of Integrating Sustainability Aspects into Digitalization AU - Sascha Stiegler Y1 - 2021/11/29 PY - 2021 N1 - https://doi.org/10.11648/j.ebm.20210706.18 DO - 10.11648/j.ebm.20210706.18 T2 - European Business & Management JF - European Business & Management JO - European Business & Management SP - 216 EP - 222 PB - Science Publishing Group SN - 2575-5811 UR - https://doi.org/10.11648/j.ebm.20210706.18 AB - Sustainability and digitalization have nowadays become core aspects of entrepreneurial actions. In a post-COVID world sustainable solution will be encouraged by incentives and regulations. If businesses want to survive on the market as a progressive company in the long term, they are almost forced to be digitally innovative. Therefore, during the pandemic, many businesses have enforced their investments in sustainable solutions. However, digital innovation activities can only be promising in the long term if they consider sustainable developments and are therefore “sustainable” themselves. Thus, digital innovation and sustainability, in context of entrepreneurial activities and business decisions requires a special approach. As sustainable digital innovation changes the way we are doing business now and in the future, we have gone through contextual settings and how perceived changes will affect businesses, but our approach has been to address the market opportunities. Sustainable digital innovation enables industry to take advantage of opportunities that sustainability concerns bring. Changes in the business environment asks for new solutions and new business approaches. The potential of digital technologies can help business leaders think about managing and re-defining/innovate company’s roles in their business ecosystems. As the market changes and customers and society search for more sustainable solutions new sustainable opportunities arise as we are witnessing dematerialization, servicification and digitalization. VL - 7 IS - 6 ER -
Information
Email: