In the era of digital globalization, multimedia technology is changing children's reading habits and accelerating the pace of translation and publication of picture books. Since the COVID-19 outbreak in early 2020, the program “Picture Books about COVID-19 for Children Around the World” has been launched. This program appeals for Chinese publishing houses to donate picture books’ international copyright and volunteers to offer free translation. Consequently, 11 Chinese original COVID-19 picture books have been translated into foreign languages and published online for free reading within weeks. An innovative mode of translation and dissemination have been adopted in the program. The paper examines three important factors related to its mode, namely what to translate, who translate, the means to promote translation. Then it proposes to seize translation and dissemination opportunities, adopt multi-modal and multi-dimensional transmission routes and through innovative promotion and marketing channels to enhance translation efficiency and expand influence of Chinese picture books in foreign markets.
| Published in | English Language, Literature & Culture (Volume 6, Issue 1) |
| DOI | 10.11648/j.ellc.20210601.13 |
| Page(s) | 14-17 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2021. Published by Science Publishing Group |
COVID-19 Picture Books, Translation and Dissemination Mode, Digital Globalization
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APA Style
Shi Ying. (2021). On Translation and Dissemination Mode of Chinese Original COVID-19 Picture Books in the Era of Digital Globalization. English Language, Literature & Culture, 6(1), 14-17. https://doi.org/10.11648/j.ellc.20210601.13
ACS Style
Shi Ying. On Translation and Dissemination Mode of Chinese Original COVID-19 Picture Books in the Era of Digital Globalization. Engl. Lang. Lit. Cult. 2021, 6(1), 14-17. doi: 10.11648/j.ellc.20210601.13
AMA Style
Shi Ying. On Translation and Dissemination Mode of Chinese Original COVID-19 Picture Books in the Era of Digital Globalization. Engl Lang Lit Cult. 2021;6(1):14-17. doi: 10.11648/j.ellc.20210601.13
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Download@article{10.11648/j.ellc.20210601.13,
author = {Shi Ying},
title = {On Translation and Dissemination Mode of Chinese Original COVID-19 Picture Books in the Era of Digital Globalization},
journal = {English Language, Literature & Culture},
volume = {6},
number = {1},
pages = {14-17},
doi = {10.11648/j.ellc.20210601.13},
url = {https://doi.org/10.11648/j.ellc.20210601.13},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ellc.20210601.13},
abstract = {In the era of digital globalization, multimedia technology is changing children's reading habits and accelerating the pace of translation and publication of picture books. Since the COVID-19 outbreak in early 2020, the program “Picture Books about COVID-19 for Children Around the World” has been launched. This program appeals for Chinese publishing houses to donate picture books’ international copyright and volunteers to offer free translation. Consequently, 11 Chinese original COVID-19 picture books have been translated into foreign languages and published online for free reading within weeks. An innovative mode of translation and dissemination have been adopted in the program. The paper examines three important factors related to its mode, namely what to translate, who translate, the means to promote translation. Then it proposes to seize translation and dissemination opportunities, adopt multi-modal and multi-dimensional transmission routes and through innovative promotion and marketing channels to enhance translation efficiency and expand influence of Chinese picture books in foreign markets.},
year = {2021}
}
TY - JOUR T1 - On Translation and Dissemination Mode of Chinese Original COVID-19 Picture Books in the Era of Digital Globalization AU - Shi Ying Y1 - 2021/04/01 PY - 2021 N1 - https://doi.org/10.11648/j.ellc.20210601.13 DO - 10.11648/j.ellc.20210601.13 T2 - English Language, Literature & Culture JF - English Language, Literature & Culture JO - English Language, Literature & Culture SP - 14 EP - 17 PB - Science Publishing Group SN - 2575-2413 UR - https://doi.org/10.11648/j.ellc.20210601.13 AB - In the era of digital globalization, multimedia technology is changing children's reading habits and accelerating the pace of translation and publication of picture books. Since the COVID-19 outbreak in early 2020, the program “Picture Books about COVID-19 for Children Around the World” has been launched. This program appeals for Chinese publishing houses to donate picture books’ international copyright and volunteers to offer free translation. Consequently, 11 Chinese original COVID-19 picture books have been translated into foreign languages and published online for free reading within weeks. An innovative mode of translation and dissemination have been adopted in the program. The paper examines three important factors related to its mode, namely what to translate, who translate, the means to promote translation. Then it proposes to seize translation and dissemination opportunities, adopt multi-modal and multi-dimensional transmission routes and through innovative promotion and marketing channels to enhance translation efficiency and expand influence of Chinese picture books in foreign markets. VL - 6 IS - 1 ER -
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