Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria

Sina Basil Johnson; Folorunso Awoseyila; Olufunke Olufunmilayo Ilemobayo

doi:doi:10.11648/j.ijaas.20230901.11

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Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo

Published in International Journal of Applied Agricultural Sciences (Volume 9, Issue 1)

Received: 17 September 2022 Accepted: 4 October 2022 Published: 21 February 2023

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Abstract

This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.

Published in	International Journal of Applied Agricultural Sciences (Volume 9, Issue 1)
DOI	10.11648/j.ijaas.20230901.11
Page(s)	1-6
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Smoked Fish, Marketing, Profitability, Ondo State

References

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APA Style

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo. (2023). Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. International Journal of Applied Agricultural Sciences, 9(1), 1-6. https://doi.org/10.11648/j.ijaas.20230901.11

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ACS Style

Sina Basil Johnson; Folorunso Awoseyila; Olufunke Olufunmilayo Ilemobayo. Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. Int. J. Appl. Agric. Sci. 2023, 9(1), 1-6. doi: 10.11648/j.ijaas.20230901.11

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AMA Style

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo. Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. Int J Appl Agric Sci. 2023;9(1):1-6. doi: 10.11648/j.ijaas.20230901.11

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@article{10.11648/j.ijaas.20230901.11,
  author = {Sina Basil Johnson and Folorunso Awoseyila and Olufunke Olufunmilayo Ilemobayo},
  title = {Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria},
  journal = {International Journal of Applied Agricultural Sciences},
  volume = {9},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.ijaas.20230901.11},
  url = {https://doi.org/10.11648/j.ijaas.20230901.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijaas.20230901.11},
  abstract = {This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.},
 year = {2023}
}

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TY  - JOUR
T1  - Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria
AU  - Sina Basil Johnson
AU  - Folorunso Awoseyila
AU  - Olufunke Olufunmilayo Ilemobayo
Y1  - 2023/02/21
PY  - 2023
N1  - https://doi.org/10.11648/j.ijaas.20230901.11
DO  - 10.11648/j.ijaas.20230901.11
T2  - International Journal of Applied Agricultural Sciences
JF  - International Journal of Applied Agricultural Sciences
JO  - International Journal of Applied Agricultural Sciences
SP  - 1
EP  - 6
PB  - Science Publishing Group
SN  - 2469-7885
UR  - https://doi.org/10.11648/j.ijaas.20230901.11
AB  - This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.
VL  - 9
IS  - 1
ER  -

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Author Information

Sina Basil Johnson

Department of Agricultural Extension & Management, Faculty of Agricultural Technology, Rufus Giwa Polytechnic, Owo, Nigeria
Folorunso Awoseyila

Department of Agricultural Extension & Management, Faculty of Agricultural Technology, Rufus Giwa Polytechnic, Owo, Nigeria
Olufunke Olufunmilayo Ilemobayo

Department of Agricultural Extension & Management, Faculty of Agricultural Technology, Rufus Giwa Polytechnic, Owo, Nigeria

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APA Style

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo. (2023). Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. International Journal of Applied Agricultural Sciences, 9(1), 1-6. https://doi.org/10.11648/j.ijaas.20230901.11

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ACS Style

Sina Basil Johnson; Folorunso Awoseyila; Olufunke Olufunmilayo Ilemobayo. Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. Int. J. Appl. Agric. Sci. 2023, 9(1), 1-6. doi: 10.11648/j.ijaas.20230901.11

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AMA Style

Sina Basil Johnson, Folorunso Awoseyila, Olufunke Olufunmilayo Ilemobayo. Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria. Int J Appl Agric Sci. 2023;9(1):1-6. doi: 10.11648/j.ijaas.20230901.11

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@article{10.11648/j.ijaas.20230901.11,
  author = {Sina Basil Johnson and Folorunso Awoseyila and Olufunke Olufunmilayo Ilemobayo},
  title = {Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria},
  journal = {International Journal of Applied Agricultural Sciences},
  volume = {9},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.ijaas.20230901.11},
  url = {https://doi.org/10.11648/j.ijaas.20230901.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijaas.20230901.11},
  abstract = {This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.},
 year = {2023}
}

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TY  - JOUR
T1  - Profitability Analysis of Smoked Fish Marketing in Ilaje Local Government Area of Ondo State, Nigeria
AU  - Sina Basil Johnson
AU  - Folorunso Awoseyila
AU  - Olufunke Olufunmilayo Ilemobayo
Y1  - 2023/02/21
PY  - 2023
N1  - https://doi.org/10.11648/j.ijaas.20230901.11
DO  - 10.11648/j.ijaas.20230901.11
T2  - International Journal of Applied Agricultural Sciences
JF  - International Journal of Applied Agricultural Sciences
JO  - International Journal of Applied Agricultural Sciences
SP  - 1
EP  - 6
PB  - Science Publishing Group
SN  - 2469-7885
UR  - https://doi.org/10.11648/j.ijaas.20230901.11
AB  - This paper assessed the profitability of smoked fish marketing in Ilaje Local Government Area of Ondo State. A multi-stage random sampling procedure was used to select one hundred and twenty (120) respondents using a well-structured questionnaire. Descriptive statistics, gross margin analysis, benefit-cost ratio and production function using an ordinary least square method were employed to analyse the field survey data. The results showed that on average, majority of the marketers were around 40 years of age. Many (90.0%) of the traders were female household heads with 14 years of marketing experience. The result revealed that 80% of the respondents were educated with a mean household size of 9 persons. The total cost and revenue were ₦64,808.0 and ₦125,000.0 per month, respectively, while the gross margin and net income for the sales of 50kg of smoked fish were ₦63,641.97 and ₦60,191.97, respectively per month. The profitability of selling smoked fish was positively and significantly impacted by household size, fish marketing experience and educational status of respondents who attained secondary school education at the 1% level. The study also found that gender, age of the respondent, cost of transportation and miscellaneous operating cost of smoked fish marketing had a negative influence on their net margin. Based on these findings, it is recommended that policies that will increase the level of education and participation of young people in fish trading should be encouraged and factored into policies related to fish production and marketing.
VL  - 9
IS  - 1
ER  -

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