Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review

Debebe Alemu Kebede; Shimelis Zewdie

doi:doi:10.11648/j.ijber.20211006.17

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Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review

Debebe Alemu Kebede, Shimelis Zewdie

Published in International Journal of Business and Economics Research (Volume 10, Issue 6)

Received: 24 November 2021 Accepted: 14 December 2021 Published: 24 December 2021

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Abstract

Brand and product management is among the organizational exercises that look for out right now better approaches to maintain their competitive advantage. Consequently, ponder the pointed to distinguish the interceding impacts of administration of brand and item have on building clients relationship. Efficient survey was went with from 2010 to 2021 a long time and recognized 91 articles through the efficient audit methods to achieve the goals to consider. The collected data were documented in Microsoft Word and synthesized in a narrative manner. The think about uncovered that brand and item administration needs conceptual clarity, which impacts their estimation and in this way their administration. In any case, item administration is considered as the method of how the organizations make the item delivered jolt the client and create esteem from them. Whereas, brand management is considered as the method of joining a company’s product and administrations to its gatherings of people. Advance, the correct administration of brand and item leads to Mindfulness, seen quality, identity, and pictures. It moreover influences customers’ execution from the side of their devotion, commitments, connection, fulfillment, believe, and inclusion towards brand and item. In this manner, the brand and item administration exercises of the organizations are exceptionally critical for their.

Published in	International Journal of Business and Economics Research (Volume 10, Issue 6)
DOI	10.11648/j.ijber.20211006.17
Page(s)	267-276
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Brand Management, Customer Relationship, Mediating, Product Management, Systematic Review

References

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Debebe Alemu Kebede, Shimelis Zewdie. (2021). Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review. International Journal of Business and Economics Research, 10(6), 267-276. https://doi.org/10.11648/j.ijber.20211006.17

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Debebe Alemu Kebede; Shimelis Zewdie. Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review. Int. J. Bus. Econ. Res. 2021, 10(6), 267-276. doi: 10.11648/j.ijber.20211006.17

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Debebe Alemu Kebede, Shimelis Zewdie. Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review. Int J Bus Econ Res. 2021;10(6):267-276. doi: 10.11648/j.ijber.20211006.17

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@article{10.11648/j.ijber.20211006.17,
  author = {Debebe Alemu Kebede and Shimelis Zewdie},
  title = {Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review},
  journal = {International Journal of Business and Economics Research},
  volume = {10},
  number = {6},
  pages = {267-276},
  doi = {10.11648/j.ijber.20211006.17},
  url = {https://doi.org/10.11648/j.ijber.20211006.17},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20211006.17},
  abstract = {Brand and product management is among the organizational exercises that look for out right now better approaches to maintain their competitive advantage. Consequently, ponder the pointed to distinguish the interceding impacts of administration of brand and item have on building clients relationship. Efficient survey was went with from 2010 to 2021 a long time and recognized 91 articles through the efficient audit methods to achieve the goals to consider. The collected data were documented in Microsoft Word and synthesized in a narrative manner. The think about uncovered that brand and item administration needs conceptual clarity, which impacts their estimation and in this way their administration. In any case, item administration is considered as the method of how the organizations make the item delivered jolt the client and create esteem from them. Whereas, brand management is considered as the method of joining a company’s product and administrations to its gatherings of people. Advance, the correct administration of brand and item leads to Mindfulness, seen quality, identity, and pictures. It moreover influences customers’ execution from the side of their devotion, commitments, connection, fulfillment, believe, and inclusion towards brand and item. In this manner, the brand and item administration exercises of the organizations are exceptionally critical for their.},
 year = {2021}
}

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TY  - JOUR
T1  - Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review
AU  - Debebe Alemu Kebede
AU  - Shimelis Zewdie
Y1  - 2021/12/24
PY  - 2021
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AB  - Brand and product management is among the organizational exercises that look for out right now better approaches to maintain their competitive advantage. Consequently, ponder the pointed to distinguish the interceding impacts of administration of brand and item have on building clients relationship. Efficient survey was went with from 2010 to 2021 a long time and recognized 91 articles through the efficient audit methods to achieve the goals to consider. The collected data were documented in Microsoft Word and synthesized in a narrative manner. The think about uncovered that brand and item administration needs conceptual clarity, which impacts their estimation and in this way their administration. In any case, item administration is considered as the method of how the organizations make the item delivered jolt the client and create esteem from them. Whereas, brand management is considered as the method of joining a company’s product and administrations to its gatherings of people. Advance, the correct administration of brand and item leads to Mindfulness, seen quality, identity, and pictures. It moreover influences customers’ execution from the side of their devotion, commitments, connection, fulfillment, believe, and inclusion towards brand and item. In this manner, the brand and item administration exercises of the organizations are exceptionally critical for their.
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Debebe Alemu Kebede

Department of Management, Jimma University, Jimma, Ethiopia
Shimelis Zewdie

Department of Management, Jimma University, Jimma, Ethiopia

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Debebe Alemu Kebede, Shimelis Zewdie. (2021). Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review. International Journal of Business and Economics Research, 10(6), 267-276. https://doi.org/10.11648/j.ijber.20211006.17

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Debebe Alemu Kebede; Shimelis Zewdie. Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review. Int. J. Bus. Econ. Res. 2021, 10(6), 267-276. doi: 10.11648/j.ijber.20211006.17

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Debebe Alemu Kebede, Shimelis Zewdie. Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review. Int J Bus Econ Res. 2021;10(6):267-276. doi: 10.11648/j.ijber.20211006.17

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@article{10.11648/j.ijber.20211006.17,
  author = {Debebe Alemu Kebede and Shimelis Zewdie},
  title = {Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review},
  journal = {International Journal of Business and Economics Research},
  volume = {10},
  number = {6},
  pages = {267-276},
  doi = {10.11648/j.ijber.20211006.17},
  url = {https://doi.org/10.11648/j.ijber.20211006.17},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20211006.17},
  abstract = {Brand and product management is among the organizational exercises that look for out right now better approaches to maintain their competitive advantage. Consequently, ponder the pointed to distinguish the interceding impacts of administration of brand and item have on building clients relationship. Efficient survey was went with from 2010 to 2021 a long time and recognized 91 articles through the efficient audit methods to achieve the goals to consider. The collected data were documented in Microsoft Word and synthesized in a narrative manner. The think about uncovered that brand and item administration needs conceptual clarity, which impacts their estimation and in this way their administration. In any case, item administration is considered as the method of how the organizations make the item delivered jolt the client and create esteem from them. Whereas, brand management is considered as the method of joining a company’s product and administrations to its gatherings of people. Advance, the correct administration of brand and item leads to Mindfulness, seen quality, identity, and pictures. It moreover influences customers’ execution from the side of their devotion, commitments, connection, fulfillment, believe, and inclusion towards brand and item. In this manner, the brand and item administration exercises of the organizations are exceptionally critical for their.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - Relationship and Consequences of Brand and Product Management, and Customers Performances-Systematic Review
AU  - Debebe Alemu Kebede
AU  - Shimelis Zewdie
Y1  - 2021/12/24
PY  - 2021
N1  - https://doi.org/10.11648/j.ijber.20211006.17
DO  - 10.11648/j.ijber.20211006.17
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 267
EP  - 276
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20211006.17
AB  - Brand and product management is among the organizational exercises that look for out right now better approaches to maintain their competitive advantage. Consequently, ponder the pointed to distinguish the interceding impacts of administration of brand and item have on building clients relationship. Efficient survey was went with from 2010 to 2021 a long time and recognized 91 articles through the efficient audit methods to achieve the goals to consider. The collected data were documented in Microsoft Word and synthesized in a narrative manner. The think about uncovered that brand and item administration needs conceptual clarity, which impacts their estimation and in this way their administration. In any case, item administration is considered as the method of how the organizations make the item delivered jolt the client and create esteem from them. Whereas, brand management is considered as the method of joining a company’s product and administrations to its gatherings of people. Advance, the correct administration of brand and item leads to Mindfulness, seen quality, identity, and pictures. It moreover influences customers’ execution from the side of their devotion, commitments, connection, fulfillment, believe, and inclusion towards brand and item. In this manner, the brand and item administration exercises of the organizations are exceptionally critical for their.
VL  - 10
IS  - 6
ER  -

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