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The Application of an Outsourcing - Innovation Model

Received: 1 August 2022    Accepted: 26 August 2022    Published: 4 November 2022
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Abstract

While the cost advantages associated with outsourcing are recognized, the impact that outsourcing may have on innovation performance depends on the strategic focus. One perspective suggests that firms outsourcing low value-adding activities will achieve higher innovation performance (that is, better designed or more technologically advanced products or more substantive process improvements) than firms that perform these activities in-house. Another view holds that firms that outsource high value-adding activities may have lower innovation performance than those firms that perform these activities in-house. Moreover, superior innovation performance can be achieved through the effective use of innovation, or dynamic, capabilities. This paper contributes to the outsourcing discourse by investigating the impact different outsourcing strategies can have on product innovation performance. An outsourcing- innovation (OI) model is proposed and applied to UK furniture manufacturing firms. The rational for selecting one industry is advantageous because the investigations allows for a comparison of organizations performing similar business functions. A survey of 78 firms was undertaken. Dichotomous, ordinal and multi measure variables were formulated and ordinal logistic regression was used to test the model. The study revealed that (i) innovation performance did not improve after non-essential functions were outsourced; (ii) performing specific core activities does have a positive influence on innovation performance and (iii) the findings support previous documented relationships that the use of innovation management capabilities has a positive impact on product innovation performance. The findings are relevant to other manufacturing industries, which demonstrate similar innovation performance and outsourcing patterns. The paper also suggests that the OI Model can be developed to include offsetting and interaction of different factors.

Published in International Journal of Business and Economics Research (Volume 11, Issue 6)
DOI 10.11648/j.ijber.20221106.11
Page(s) 304-313
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Outsourcing, Innovation Performance, Operations Strategy

References
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Cite This Article
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    Jeff Readman. (2022). The Application of an Outsourcing - Innovation Model. International Journal of Business and Economics Research, 11(6), 304-313. https://doi.org/10.11648/j.ijber.20221106.11

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    Jeff Readman. The Application of an Outsourcing - Innovation Model. Int. J. Bus. Econ. Res. 2022, 11(6), 304-313. doi: 10.11648/j.ijber.20221106.11

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    Jeff Readman. The Application of an Outsourcing - Innovation Model. Int J Bus Econ Res. 2022;11(6):304-313. doi: 10.11648/j.ijber.20221106.11

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  • @article{10.11648/j.ijber.20221106.11,
      author = {Jeff Readman},
      title = {The Application of an Outsourcing - Innovation Model},
      journal = {International Journal of Business and Economics Research},
      volume = {11},
      number = {6},
      pages = {304-313},
      doi = {10.11648/j.ijber.20221106.11},
      url = {https://doi.org/10.11648/j.ijber.20221106.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20221106.11},
      abstract = {While the cost advantages associated with outsourcing are recognized, the impact that outsourcing may have on innovation performance depends on the strategic focus. One perspective suggests that firms outsourcing low value-adding activities will achieve higher innovation performance (that is, better designed or more technologically advanced products or more substantive process improvements) than firms that perform these activities in-house. Another view holds that firms that outsource high value-adding activities may have lower innovation performance than those firms that perform these activities in-house. Moreover, superior innovation performance can be achieved through the effective use of innovation, or dynamic, capabilities. This paper contributes to the outsourcing discourse by investigating the impact different outsourcing strategies can have on product innovation performance. An outsourcing- innovation (OI) model is proposed and applied to UK furniture manufacturing firms. The rational for selecting one industry is advantageous because the investigations allows for a comparison of organizations performing similar business functions. A survey of 78 firms was undertaken. Dichotomous, ordinal and multi measure variables were formulated and ordinal logistic regression was used to test the model. The study revealed that (i) innovation performance did not improve after non-essential functions were outsourced; (ii) performing specific core activities does have a positive influence on innovation performance and (iii) the findings support previous documented relationships that the use of innovation management capabilities has a positive impact on product innovation performance. The findings are relevant to other manufacturing industries, which demonstrate similar innovation performance and outsourcing patterns. The paper also suggests that the OI Model can be developed to include offsetting and interaction of different factors.},
     year = {2022}
    }
    

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    N1  - https://doi.org/10.11648/j.ijber.20221106.11
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    T2  - International Journal of Business and Economics Research
    JF  - International Journal of Business and Economics Research
    JO  - International Journal of Business and Economics Research
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    AB  - While the cost advantages associated with outsourcing are recognized, the impact that outsourcing may have on innovation performance depends on the strategic focus. One perspective suggests that firms outsourcing low value-adding activities will achieve higher innovation performance (that is, better designed or more technologically advanced products or more substantive process improvements) than firms that perform these activities in-house. Another view holds that firms that outsource high value-adding activities may have lower innovation performance than those firms that perform these activities in-house. Moreover, superior innovation performance can be achieved through the effective use of innovation, or dynamic, capabilities. This paper contributes to the outsourcing discourse by investigating the impact different outsourcing strategies can have on product innovation performance. An outsourcing- innovation (OI) model is proposed and applied to UK furniture manufacturing firms. The rational for selecting one industry is advantageous because the investigations allows for a comparison of organizations performing similar business functions. A survey of 78 firms was undertaken. Dichotomous, ordinal and multi measure variables were formulated and ordinal logistic regression was used to test the model. The study revealed that (i) innovation performance did not improve after non-essential functions were outsourced; (ii) performing specific core activities does have a positive influence on innovation performance and (iii) the findings support previous documented relationships that the use of innovation management capabilities has a positive impact on product innovation performance. The findings are relevant to other manufacturing industries, which demonstrate similar innovation performance and outsourcing patterns. The paper also suggests that the OI Model can be developed to include offsetting and interaction of different factors.
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  • Grenoble Ecole de Management, Grenoble, France

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