Factors Affecting on Usage Decision of Online Food Delivery Services

Ashur Harmadi; Eka Patriya; Wuri Purnamasari; Handayani; Reni Diah Kusumawati

doi:doi:10.11648/j.ijber.20231204.11

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Factors Affecting on Usage Decision of Online Food Delivery Services

Ashur Harmadi, Eka Patriya, Wuri Purnamasari, Handayani, Reni Diah Kusumawati

Published in International Journal of Business and Economics Research (Volume 12, Issue 4)

Received: 8 June 2023 Accepted: 29 June 2023 Published: 11 July 2023

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Abstract

Technological developments have helped everyone carry out their daily activities. One of the technological developments that has been widely used during the Covid-19 pandemic and even today is online food delivery services. Food delivery is thriving amid the Covid-19 pandemic due to restrictions on outdoor activities by the government, and food delivery makes it easy for consumers who like practicality in meeting their food needs. The purpose of this study was to analyze the effect of promotion, service quality, brand image, and lifestyle on the decision to use GoFood services. The data used in this study came from a questionnaire instrument which was distributed to respondents. The sampling method in this study used an accidental sampling technique, then a classic assumption test was carried out to determine the feasibility of the statements used in the questionnaire, and the data were analyzed using multiple linear regression. The results of the study show that partially promotion, service quality, and lifestyle influence the decision to use GoFood services, while brand image does not affect the decision to use GoFood services. GoFood's brand image has no influence on the decision to use online food delivery services because Gofood is well known by people in Indonesia for its excellent and trustworthy service. Simultaneously, promotion, service quality, brand image, and lifestyle affect the decision to use GoFood services.

Published in	International Journal of Business and Economics Research (Volume 12, Issue 4)
DOI	10.11648/j.ijber.20231204.11
Page(s)	129-133
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Brand Image, Lifestyle, Promotion, Service Quality, Usage Decision

References

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APA Style

Ashur Harmadi, Eka Patriya, Wuri Purnamasari, Handayani, Reni Diah Kusumawati. (2023). Factors Affecting on Usage Decision of Online Food Delivery Services. International Journal of Business and Economics Research, 12(4), 129-133. https://doi.org/10.11648/j.ijber.20231204.11

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ACS Style

Ashur Harmadi; Eka Patriya; Wuri Purnamasari; Handayani; Reni Diah Kusumawati. Factors Affecting on Usage Decision of Online Food Delivery Services. Int. J. Bus. Econ. Res. 2023, 12(4), 129-133. doi: 10.11648/j.ijber.20231204.11

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AMA Style

Ashur Harmadi, Eka Patriya, Wuri Purnamasari, Handayani, Reni Diah Kusumawati. Factors Affecting on Usage Decision of Online Food Delivery Services. Int J Bus Econ Res. 2023;12(4):129-133. doi: 10.11648/j.ijber.20231204.11

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@article{10.11648/j.ijber.20231204.11,
  author = {Ashur Harmadi and Eka Patriya and Wuri Purnamasari and Handayani and Reni Diah Kusumawati},
  title = {Factors Affecting on Usage Decision of Online Food Delivery Services},
  journal = {International Journal of Business and Economics Research},
  volume = {12},
  number = {4},
  pages = {129-133},
  doi = {10.11648/j.ijber.20231204.11},
  url = {https://doi.org/10.11648/j.ijber.20231204.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20231204.11},
  abstract = {Technological developments have helped everyone carry out their daily activities. One of the technological developments that has been widely used during the Covid-19 pandemic and even today is online food delivery services. Food delivery is thriving amid the Covid-19 pandemic due to restrictions on outdoor activities by the government, and food delivery makes it easy for consumers who like practicality in meeting their food needs. The purpose of this study was to analyze the effect of promotion, service quality, brand image, and lifestyle on the decision to use GoFood services. The data used in this study came from a questionnaire instrument which was distributed to respondents. The sampling method in this study used an accidental sampling technique, then a classic assumption test was carried out to determine the feasibility of the statements used in the questionnaire, and the data were analyzed using multiple linear regression. The results of the study show that partially promotion, service quality, and lifestyle influence the decision to use GoFood services, while brand image does not affect the decision to use GoFood services. GoFood's brand image has no influence on the decision to use online food delivery services because Gofood is well known by people in Indonesia for its excellent and trustworthy service. Simultaneously, promotion, service quality, brand image, and lifestyle affect the decision to use GoFood services.},
 year = {2023}
}

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TY  - JOUR
T1  - Factors Affecting on Usage Decision of Online Food Delivery Services
AU  - Ashur Harmadi
AU  - Eka Patriya
AU  - Wuri Purnamasari
AU  - Handayani
AU  - Reni Diah Kusumawati
Y1  - 2023/07/11
PY  - 2023
N1  - https://doi.org/10.11648/j.ijber.20231204.11
DO  - 10.11648/j.ijber.20231204.11
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 129
EP  - 133
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20231204.11
AB  - Technological developments have helped everyone carry out their daily activities. One of the technological developments that has been widely used during the Covid-19 pandemic and even today is online food delivery services. Food delivery is thriving amid the Covid-19 pandemic due to restrictions on outdoor activities by the government, and food delivery makes it easy for consumers who like practicality in meeting their food needs. The purpose of this study was to analyze the effect of promotion, service quality, brand image, and lifestyle on the decision to use GoFood services. The data used in this study came from a questionnaire instrument which was distributed to respondents. The sampling method in this study used an accidental sampling technique, then a classic assumption test was carried out to determine the feasibility of the statements used in the questionnaire, and the data were analyzed using multiple linear regression. The results of the study show that partially promotion, service quality, and lifestyle influence the decision to use GoFood services, while brand image does not affect the decision to use GoFood services. GoFood's brand image has no influence on the decision to use online food delivery services because Gofood is well known by people in Indonesia for its excellent and trustworthy service. Simultaneously, promotion, service quality, brand image, and lifestyle affect the decision to use GoFood services.
VL  - 12
IS  - 4
ER  -

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Author Information

Ashur Harmadi

Department of Management, Universitas Gunadarma, Jakarta, Indonesia
Eka Patriya

Department of Management, Universitas Gunadarma, Jakarta, Indonesia
Wuri Purnamasari

Department of Management, Universitas Gunadarma, Jakarta, Indonesia
Handayani

Department of Management, Universitas Gunadarma, Jakarta, Indonesia
Reni Diah Kusumawati

Department of Management, Universitas Gunadarma, Jakarta, Indonesia

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Plain Text BibTeX RIS

APA Style

Ashur Harmadi, Eka Patriya, Wuri Purnamasari, Handayani, Reni Diah Kusumawati. (2023). Factors Affecting on Usage Decision of Online Food Delivery Services. International Journal of Business and Economics Research, 12(4), 129-133. https://doi.org/10.11648/j.ijber.20231204.11

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ACS Style

Ashur Harmadi; Eka Patriya; Wuri Purnamasari; Handayani; Reni Diah Kusumawati. Factors Affecting on Usage Decision of Online Food Delivery Services. Int. J. Bus. Econ. Res. 2023, 12(4), 129-133. doi: 10.11648/j.ijber.20231204.11

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AMA Style

Ashur Harmadi, Eka Patriya, Wuri Purnamasari, Handayani, Reni Diah Kusumawati. Factors Affecting on Usage Decision of Online Food Delivery Services. Int J Bus Econ Res. 2023;12(4):129-133. doi: 10.11648/j.ijber.20231204.11

Copy | Download

@article{10.11648/j.ijber.20231204.11,
  author = {Ashur Harmadi and Eka Patriya and Wuri Purnamasari and Handayani and Reni Diah Kusumawati},
  title = {Factors Affecting on Usage Decision of Online Food Delivery Services},
  journal = {International Journal of Business and Economics Research},
  volume = {12},
  number = {4},
  pages = {129-133},
  doi = {10.11648/j.ijber.20231204.11},
  url = {https://doi.org/10.11648/j.ijber.20231204.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20231204.11},
  abstract = {Technological developments have helped everyone carry out their daily activities. One of the technological developments that has been widely used during the Covid-19 pandemic and even today is online food delivery services. Food delivery is thriving amid the Covid-19 pandemic due to restrictions on outdoor activities by the government, and food delivery makes it easy for consumers who like practicality in meeting their food needs. The purpose of this study was to analyze the effect of promotion, service quality, brand image, and lifestyle on the decision to use GoFood services. The data used in this study came from a questionnaire instrument which was distributed to respondents. The sampling method in this study used an accidental sampling technique, then a classic assumption test was carried out to determine the feasibility of the statements used in the questionnaire, and the data were analyzed using multiple linear regression. The results of the study show that partially promotion, service quality, and lifestyle influence the decision to use GoFood services, while brand image does not affect the decision to use GoFood services. GoFood's brand image has no influence on the decision to use online food delivery services because Gofood is well known by people in Indonesia for its excellent and trustworthy service. Simultaneously, promotion, service quality, brand image, and lifestyle affect the decision to use GoFood services.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Factors Affecting on Usage Decision of Online Food Delivery Services
AU  - Ashur Harmadi
AU  - Eka Patriya
AU  - Wuri Purnamasari
AU  - Handayani
AU  - Reni Diah Kusumawati
Y1  - 2023/07/11
PY  - 2023
N1  - https://doi.org/10.11648/j.ijber.20231204.11
DO  - 10.11648/j.ijber.20231204.11
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 129
EP  - 133
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20231204.11
AB  - Technological developments have helped everyone carry out their daily activities. One of the technological developments that has been widely used during the Covid-19 pandemic and even today is online food delivery services. Food delivery is thriving amid the Covid-19 pandemic due to restrictions on outdoor activities by the government, and food delivery makes it easy for consumers who like practicality in meeting their food needs. The purpose of this study was to analyze the effect of promotion, service quality, brand image, and lifestyle on the decision to use GoFood services. The data used in this study came from a questionnaire instrument which was distributed to respondents. The sampling method in this study used an accidental sampling technique, then a classic assumption test was carried out to determine the feasibility of the statements used in the questionnaire, and the data were analyzed using multiple linear regression. The results of the study show that partially promotion, service quality, and lifestyle influence the decision to use GoFood services, while brand image does not affect the decision to use GoFood services. GoFood's brand image has no influence on the decision to use online food delivery services because Gofood is well known by people in Indonesia for its excellent and trustworthy service. Simultaneously, promotion, service quality, brand image, and lifestyle affect the decision to use GoFood services.
VL  - 12
IS  - 4
ER  -

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