| Peer-Reviewed

Patterns in Hotel Revenue Management Forecasting Systems: Improved Sample Sizes, Frozen Intervals, Horizon Lengths, and Accuracy Measures

Received: 6 January 2021    Accepted: 20 January 2021    Published: 28 January 2021
Views:       Downloads:
Abstract

Research in hotel revenue management system design has not paid much attention to the demand forecasting side of the system. And the research that has examined forecasting has tended to focus on the comparison of specific forecaster methodologies, as opposed to prioritizing how a total system should be parameterized: how far in the future should projections be, how much data to use to update each specific parameter, which measure of forecast error to use, and how long to freeze each parameter/forecast before updating. This paper fills this prioritization void by utilizing a full-functionality hotel reservation system simulation validated by the revenue management staff of a major hotel chain as the basis for running screening experiments on an exhaustive set of forecaster parameters with regards to their impact on bottom-line system performance (average nightly net revenue, where net revenue refers to total room rate receipts minus an overbooking per person penalty that estimates the discounted lost sales of future revenues). A screening experiment is run for each general type of operating environment (demand intensity, degree of market segment differentiation) that a property might face. We find that only two parameters are significant: the final combined forecast horizon length and how long that final forecast is frozen before updating. We find that these two factors interact in a negative fashion to influence net revenue.

Published in Mathematics and Computer Science (Volume 6, Issue 1)
DOI 10.11648/j.mcs.20210601.12
Page(s) 8-15
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Forecasting, Simulation, Capacity Analysis, Statistics

References
[1] Kunnumkal, S., Talluri, K. (2019). A strong Lagrangian relaxation for general discrete-choice network revenue management. Computational Optimization & Applications, 73 (1), 275-310.
[2] Zhang, D., Weatherford, L. (2016). Dynamic pricing for network revenue management: A new approach and application in the hotel industry. INFORMS Journal on Computing, 29 (1), 18-35.
[3] Druckman, A. (2003). Rent check. Journal of Property Management, 68 (1), 51.
[4] Vives, A., Jacob, M., Aguilo, E. (2019). Online hotel demand model and own-price elasticities: an empirical application in a mature resort destination. Tourism Economics, 25 (5), 670-694.
[5] Duffy (2015). Personal communication with Marriott’s corporate revenue management group (June 15, Bethesda, MD, USA). Kathleen Duffy is the contact.
[6] Lai, K., Ng, W. (2005). A stochastic approach to hotel revenue optimization. Computers and Operations Research, 32, 1059-1072.
[7] Weatherford, L., Kimes, S. (2003). A comparison of forecasting methods for hotel revenue management. International Journal of Forecasting, 19 (3), 401-415.
[8] Weatherford, L. & Belobaba, P. (2002). Revenue impacts of fare input and demand forecast accuracy in airline yield management. Journal of the Operational Research Society, 53 (8), 811-821.
[9] Weatherford, L, Kimes, S., Scott, D. (2001). Forecasting for hotel revenue management. Cornell Hotel and Restaurant Administration Quarterly, 42 (4), 53-64.
[10] Azadeh, S., Marcotte, P., Savard, G. (2014). A taxonomy of demand uncensoring methods is revenue management. Journal of Revenue and Pricing Management, 13, 1-17.
[11] van Ryzin, G., Vulcano, G. (2017). Technical note—an expectation-maximization method to estimate a rank-based choice model of demand. Operations Research, 65 (2), 396-407.
[12] Yuksel, S. (2007). An integrated forecasting approach to hotel demand. Mathematical and Computer Modeling, 46 (7), 1063-1070.
[13] Huang, Y., Ge, Y., Zhang, X., Xu, Y. (2013). Overbooking for parallel flights with transference. International Journal of Production Economics, 144 (2), 582-589.
[14] Phumchurri, N., Maneesophon, P. (2014). Optimal overbooking decisions for hotel room revenue management. Journal of Hospitality and Tourism Technology, 5 (3), 261-277.
[15] Fouad, A. Atiya, A., Bayoumi, A., Saleh, M. (2014). A simulation-based overbooking approach to hotel revenue management. Institute of Electrical and Electronic Engineers, Dec 29, 61-69.
[16] Koch, S. (2017). Least squares approximate policy iteration for learning bid prices in choice-based revenue management. Computers & Operations Research, 77, 240-253.
[17] Pimentel, V., Aizezikali, A., Baker T. (2016). The Impact of Simultaneous Overbooking-Allocation on Explicit Price Setting Methods in Hotel Revenue Management. Working paper, Washington State University, Pullman, WA.
[18] Baker, T., Collier, D. (2003). The benefits of optimizing prices to manage demand in hotel revenue management systems. Production and Operations Management, 12 (4), 502-518.
[19] QuikSigma (2011). Software for Six Sigma project management. Promontory Management Group (Layton, UT, USA).
Cite This Article
  • APA Style

    Victor Pimentel, Aysajan Eziz, Tim Baker. (2021). Patterns in Hotel Revenue Management Forecasting Systems: Improved Sample Sizes, Frozen Intervals, Horizon Lengths, and Accuracy Measures. Mathematics and Computer Science, 6(1), 8-15. https://doi.org/10.11648/j.mcs.20210601.12

    Copy | Download

    ACS Style

    Victor Pimentel; Aysajan Eziz; Tim Baker. Patterns in Hotel Revenue Management Forecasting Systems: Improved Sample Sizes, Frozen Intervals, Horizon Lengths, and Accuracy Measures. Math. Comput. Sci. 2021, 6(1), 8-15. doi: 10.11648/j.mcs.20210601.12

    Copy | Download

    AMA Style

    Victor Pimentel, Aysajan Eziz, Tim Baker. Patterns in Hotel Revenue Management Forecasting Systems: Improved Sample Sizes, Frozen Intervals, Horizon Lengths, and Accuracy Measures. Math Comput Sci. 2021;6(1):8-15. doi: 10.11648/j.mcs.20210601.12

    Copy | Download

  • @article{10.11648/j.mcs.20210601.12,
      author = {Victor Pimentel and Aysajan Eziz and Tim Baker},
      title = {Patterns in Hotel Revenue Management Forecasting Systems: Improved Sample Sizes, Frozen Intervals, Horizon Lengths, and Accuracy Measures},
      journal = {Mathematics and Computer Science},
      volume = {6},
      number = {1},
      pages = {8-15},
      doi = {10.11648/j.mcs.20210601.12},
      url = {https://doi.org/10.11648/j.mcs.20210601.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.mcs.20210601.12},
      abstract = {Research in hotel revenue management system design has not paid much attention to the demand forecasting side of the system. And the research that has examined forecasting has tended to focus on the comparison of specific forecaster methodologies, as opposed to prioritizing how a total system should be parameterized: how far in the future should projections be, how much data to use to update each specific parameter, which measure of forecast error to use, and how long to freeze each parameter/forecast before updating. This paper fills this prioritization void by utilizing a full-functionality hotel reservation system simulation validated by the revenue management staff of a major hotel chain as the basis for running screening experiments on an exhaustive set of forecaster parameters with regards to their impact on bottom-line system performance (average nightly net revenue, where net revenue refers to total room rate receipts minus an overbooking per person penalty that estimates the discounted lost sales of future revenues). A screening experiment is run for each general type of operating environment (demand intensity, degree of market segment differentiation) that a property might face. We find that only two parameters are significant: the final combined forecast horizon length and how long that final forecast is frozen before updating. We find that these two factors interact in a negative fashion to influence net revenue.},
     year = {2021}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Patterns in Hotel Revenue Management Forecasting Systems: Improved Sample Sizes, Frozen Intervals, Horizon Lengths, and Accuracy Measures
    AU  - Victor Pimentel
    AU  - Aysajan Eziz
    AU  - Tim Baker
    Y1  - 2021/01/28
    PY  - 2021
    N1  - https://doi.org/10.11648/j.mcs.20210601.12
    DO  - 10.11648/j.mcs.20210601.12
    T2  - Mathematics and Computer Science
    JF  - Mathematics and Computer Science
    JO  - Mathematics and Computer Science
    SP  - 8
    EP  - 15
    PB  - Science Publishing Group
    SN  - 2575-6028
    UR  - https://doi.org/10.11648/j.mcs.20210601.12
    AB  - Research in hotel revenue management system design has not paid much attention to the demand forecasting side of the system. And the research that has examined forecasting has tended to focus on the comparison of specific forecaster methodologies, as opposed to prioritizing how a total system should be parameterized: how far in the future should projections be, how much data to use to update each specific parameter, which measure of forecast error to use, and how long to freeze each parameter/forecast before updating. This paper fills this prioritization void by utilizing a full-functionality hotel reservation system simulation validated by the revenue management staff of a major hotel chain as the basis for running screening experiments on an exhaustive set of forecaster parameters with regards to their impact on bottom-line system performance (average nightly net revenue, where net revenue refers to total room rate receipts minus an overbooking per person penalty that estimates the discounted lost sales of future revenues). A screening experiment is run for each general type of operating environment (demand intensity, degree of market segment differentiation) that a property might face. We find that only two parameters are significant: the final combined forecast horizon length and how long that final forecast is frozen before updating. We find that these two factors interact in a negative fashion to influence net revenue.
    VL  - 6
    IS  - 1
    ER  - 

    Copy | Download

Author Information
  • Department of Management, College of Business, New Mexico State University, Las Cruces, the United States

  • Ivey Business School, University of Western Ontario, London, Canada

  • Carson College of Business, Washington State University, Richland, United States

  • Sections