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Coupling Development Path of "Metaverse" and Immersive Rural Tourism

Received: 18 June 2023    Accepted: 10 July 2023    Published: 11 July 2023
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Abstract

Recently, China's rural tourism has shown a strong development trend, but there are common issues such as homogenization, limited experience and engagement, and insufficient appeal, which lead to rural tourism development in a bottleneck state. There are numerous research on immersive tourism, "Metaverse" technology, and their functions, but few on how to implement the deep integration of Metaverse technology and rural tourism to fully achieve the complete immersion effect. This study investigates the possibility of coupling development of rural tourism and "Metaverse" in multiple aspects, proposes new elements of coupling development including: people, things, field, technology, and relationship, and summarizes a new model of integration development from the dimensions of sense, time and space, narrative, social interaction, and artistic conception. According to the findings, the "Metaverse" can open up new avenues for the development of immersive rural tourism. Although more study into fusion technology and application modes is required, it is anticipated that this coupling path would effectively enhance the immersive experience and attraction of rural tourist, raise the multiplier effect of rural tourism, and accelerate the pace of rural revitalization.

Published in Science Discovery (Volume 11, Issue 4)
DOI 10.11648/j.sd.20231104.13
Page(s) 153-159
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Immersive Rural Tourism, Metaverse, Coupling Development

References
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Cite This Article
  • APA Style

    Gong Suning. (2023). Coupling Development Path of "Metaverse" and Immersive Rural Tourism. Science Discovery, 11(4), 153-159. https://doi.org/10.11648/j.sd.20231104.13

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    ACS Style

    Gong Suning. Coupling Development Path of "Metaverse" and Immersive Rural Tourism. Sci. Discov. 2023, 11(4), 153-159. doi: 10.11648/j.sd.20231104.13

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    AMA Style

    Gong Suning. Coupling Development Path of "Metaverse" and Immersive Rural Tourism. Sci Discov. 2023;11(4):153-159. doi: 10.11648/j.sd.20231104.13

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  • @article{10.11648/j.sd.20231104.13,
      author = {Gong Suning},
      title = {Coupling Development Path of "Metaverse" and Immersive Rural Tourism},
      journal = {Science Discovery},
      volume = {11},
      number = {4},
      pages = {153-159},
      doi = {10.11648/j.sd.20231104.13},
      url = {https://doi.org/10.11648/j.sd.20231104.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sd.20231104.13},
      abstract = {Recently, China's rural tourism has shown a strong development trend, but there are common issues such as homogenization, limited experience and engagement, and insufficient appeal, which lead to rural tourism development in a bottleneck state. There are numerous research on immersive tourism, "Metaverse" technology, and their functions, but few on how to implement the deep integration of Metaverse technology and rural tourism to fully achieve the complete immersion effect. This study investigates the possibility of coupling development of rural tourism and "Metaverse" in multiple aspects, proposes new elements of coupling development including: people, things, field, technology, and relationship, and summarizes a new model of integration development from the dimensions of sense, time and space, narrative, social interaction, and artistic conception. According to the findings, the "Metaverse" can open up new avenues for the development of immersive rural tourism. Although more study into fusion technology and application modes is required, it is anticipated that this coupling path would effectively enhance the immersive experience and attraction of rural tourist, raise the multiplier effect of rural tourism, and accelerate the pace of rural revitalization.},
     year = {2023}
    }
    

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  • TY  - JOUR
    T1  - Coupling Development Path of "Metaverse" and Immersive Rural Tourism
    AU  - Gong Suning
    Y1  - 2023/07/11
    PY  - 2023
    N1  - https://doi.org/10.11648/j.sd.20231104.13
    DO  - 10.11648/j.sd.20231104.13
    T2  - Science Discovery
    JF  - Science Discovery
    JO  - Science Discovery
    SP  - 153
    EP  - 159
    PB  - Science Publishing Group
    SN  - 2331-0650
    UR  - https://doi.org/10.11648/j.sd.20231104.13
    AB  - Recently, China's rural tourism has shown a strong development trend, but there are common issues such as homogenization, limited experience and engagement, and insufficient appeal, which lead to rural tourism development in a bottleneck state. There are numerous research on immersive tourism, "Metaverse" technology, and their functions, but few on how to implement the deep integration of Metaverse technology and rural tourism to fully achieve the complete immersion effect. This study investigates the possibility of coupling development of rural tourism and "Metaverse" in multiple aspects, proposes new elements of coupling development including: people, things, field, technology, and relationship, and summarizes a new model of integration development from the dimensions of sense, time and space, narrative, social interaction, and artistic conception. According to the findings, the "Metaverse" can open up new avenues for the development of immersive rural tourism. Although more study into fusion technology and application modes is required, it is anticipated that this coupling path would effectively enhance the immersive experience and attraction of rural tourist, raise the multiplier effect of rural tourism, and accelerate the pace of rural revitalization.
    VL  - 11
    IS  - 4
    ER  - 

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Author Information
  • College of Architecture and Urban Planning, Tongji University, Shanghai, China

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