Today, Health students are starting to be more interested in the field of entrepreneurship. Evidently, many graduates, nutritionists, have opened businesses in the culinary field. The COVID-19 pandemic, which has changed the structure of the community's economy, has had an impact on nutritionists to survive. This study aims to analyze challenges faced by nutrition science graduates as nutrition entrepreneurs in the COVID-19 pandemic era. This qualitative research with a phenomenological approach used indepth interview. The research sample was 6 nutritionists who graduated from the Nutrition Science Department at Universitas Jenderal Soedirman. The results showed that most nutripreneurs faced challenges, such as how to increase business capital, expand business marketing, get employees with good and appropriate abilities, increase product innovation, manage time in team work, and deal with business competitors. The success of a nutripreneurs depends on their ability to overcome challenges. From the research findings, in general, the challenges faced by these nutripreneurs are economic challenges, such as increasing business capital, expanding marketing, and recruiting the right employees, where during the COVID-19 Pandemic, optimal adaptation behavior is required. Therefore, nutripreneurs must be more creative in dealing with the difficulties their encounters. Entrepreneurial personality, technological opportunities, and incubation center resources were identified as the main factors influencing product innovation.
| Published in | World Journal of Public Health (Volume 7, Issue 2) |
| DOI | 10.11648/j.wjph.20220702.18 |
| Page(s) | 87-93 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Nutripreneurial Challenges, Nutritionist Graduates, COVID-19 Pandemic
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APA Style
Atikah Proverawati, Indah Nuraeni, Pramono Hari Adi, Eni Rahmawati, Izka Sofiyya Wahyurin. (2022). Nutripreneurial Challenges for Nutritionist Graduates in the Era of Pandemic COVID-19. World Journal of Public Health, 7(2), 87-93. https://doi.org/10.11648/j.wjph.20220702.18
ACS Style
Atikah Proverawati; Indah Nuraeni; Pramono Hari Adi; Eni Rahmawati; Izka Sofiyya Wahyurin. Nutripreneurial Challenges for Nutritionist Graduates in the Era of Pandemic COVID-19. World J. Public Health 2022, 7(2), 87-93. doi: 10.11648/j.wjph.20220702.18
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Download@article{10.11648/j.wjph.20220702.18,
author = {Atikah Proverawati and Indah Nuraeni and Pramono Hari Adi and Eni Rahmawati and Izka Sofiyya Wahyurin},
title = {Nutripreneurial Challenges for Nutritionist Graduates in the Era of Pandemic COVID-19},
journal = {World Journal of Public Health},
volume = {7},
number = {2},
pages = {87-93},
doi = {10.11648/j.wjph.20220702.18},
url = {https://doi.org/10.11648/j.wjph.20220702.18},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.wjph.20220702.18},
abstract = {Today, Health students are starting to be more interested in the field of entrepreneurship. Evidently, many graduates, nutritionists, have opened businesses in the culinary field. The COVID-19 pandemic, which has changed the structure of the community's economy, has had an impact on nutritionists to survive. This study aims to analyze challenges faced by nutrition science graduates as nutrition entrepreneurs in the COVID-19 pandemic era. This qualitative research with a phenomenological approach used indepth interview. The research sample was 6 nutritionists who graduated from the Nutrition Science Department at Universitas Jenderal Soedirman. The results showed that most nutripreneurs faced challenges, such as how to increase business capital, expand business marketing, get employees with good and appropriate abilities, increase product innovation, manage time in team work, and deal with business competitors. The success of a nutripreneurs depends on their ability to overcome challenges. From the research findings, in general, the challenges faced by these nutripreneurs are economic challenges, such as increasing business capital, expanding marketing, and recruiting the right employees, where during the COVID-19 Pandemic, optimal adaptation behavior is required. Therefore, nutripreneurs must be more creative in dealing with the difficulties their encounters. Entrepreneurial personality, technological opportunities, and incubation center resources were identified as the main factors influencing product innovation.},
year = {2022}
}
TY - JOUR T1 - Nutripreneurial Challenges for Nutritionist Graduates in the Era of Pandemic COVID-19 AU - Atikah Proverawati AU - Indah Nuraeni AU - Pramono Hari Adi AU - Eni Rahmawati AU - Izka Sofiyya Wahyurin Y1 - 2022/06/30 PY - 2022 N1 - https://doi.org/10.11648/j.wjph.20220702.18 DO - 10.11648/j.wjph.20220702.18 T2 - World Journal of Public Health JF - World Journal of Public Health JO - World Journal of Public Health SP - 87 EP - 93 PB - Science Publishing Group SN - 2637-6059 UR - https://doi.org/10.11648/j.wjph.20220702.18 AB - Today, Health students are starting to be more interested in the field of entrepreneurship. Evidently, many graduates, nutritionists, have opened businesses in the culinary field. The COVID-19 pandemic, which has changed the structure of the community's economy, has had an impact on nutritionists to survive. This study aims to analyze challenges faced by nutrition science graduates as nutrition entrepreneurs in the COVID-19 pandemic era. This qualitative research with a phenomenological approach used indepth interview. The research sample was 6 nutritionists who graduated from the Nutrition Science Department at Universitas Jenderal Soedirman. The results showed that most nutripreneurs faced challenges, such as how to increase business capital, expand business marketing, get employees with good and appropriate abilities, increase product innovation, manage time in team work, and deal with business competitors. The success of a nutripreneurs depends on their ability to overcome challenges. From the research findings, in general, the challenges faced by these nutripreneurs are economic challenges, such as increasing business capital, expanding marketing, and recruiting the right employees, where during the COVID-19 Pandemic, optimal adaptation behavior is required. Therefore, nutripreneurs must be more creative in dealing with the difficulties their encounters. Entrepreneurial personality, technological opportunities, and incubation center resources were identified as the main factors influencing product innovation. VL - 7 IS - 2 ER -
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