Service Innovation and Service Quality Effects on Marketing Performance of SMEs
Collins Kankam-Kwarteng,
Francis Amo,
Francis Osei,
Daniel Opoku Bediako
Issue:
Volume 2, Issue 1, March 2021
Pages:
1-10
Received:
25 February 2021
Accepted:
22 March 2021
Published:
7 April 2021
DOI:
10.11648/j.innov.20210201.12
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Abstract: Purpose: The purpose of this paper was to examine the relationship between service innovation, service quality and marketing performance of SMEs in Ghana. Methods: Data were obtained from 164 SMEs in the Kumasi metropolis of Ghana through a structured questionnaire. Convenience sampling techniques was used to select respondents. The paths of the relationships were estimated and tested using t-values and coefficient weights. The study made use of Statistical Package for Social Science (SPSS version 21) and AMOS in conducting the analysis. Results: The study found that service innovation has significant positive influence on marketing performance of SMEs. Service quality was also found to significantly influence marketing performance of SMEs. The results also showed that relationship between service innovation and service quality was positive. Research limitations/implications– This research has several managerial implications based on the results of the descriptive estimates and the inferential results. Future research should estimate relationships between service innovation, service quality, and marketing performances in other developing economies to expand understanding of the interactive effects of service quality and service innovative on marketing performance of SMEs and support in providing more insights into how its implementation will impact on overall marketing performance. Originality: Based on the research findings the study has added to the continuous research in the area of performance of SMEs, specifically marketing performance. This paper would be significant to service innovation and service quality dimensions in the operations of SMEs.
Abstract: Purpose: The purpose of this paper was to examine the relationship between service innovation, service quality and marketing performance of SMEs in Ghana. Methods: Data were obtained from 164 SMEs in the Kumasi metropolis of Ghana through a structured questionnaire. Convenience sampling techniques was used to select respondents. The paths of the re...
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Practices and Challenges of Traditional Church Education: The Case of Cathedral Membere Sbehat K/Sellassie Church, Bahir Dar, Ethiopia
Issue:
Volume 2, Issue 1, March 2021
Pages:
11-21
Received:
3 February 2021
Accepted:
17 March 2021
Published:
29 April 2021
DOI:
10.11648/j.innov.20210201.13
Downloads:
Views:
Abstract: Ethiopian Orthodox Church traditional education is one of the basic education centers to provide education for different target groups, particularly for yang and adult peoples. The study showed that many students are attained in traditional church education and also face different problems. Therefore, the main objective of this study was to assess the practices and challenges of traditional church education, particularly the Qine education in Cathedral Membere Sbehat K/Seliassie by employing descriptive design. To achieve the purpose of the study 40 Qine learners and their instructor were included in the study. Open and closed-ended questionnaire and structured interview were used to collect data. The obtained results indicated that the practice of Qine education in gubae bet learners learn by themselves and also to learn many content like, gubae kana, z amelakye, Mibezu and other. Qine learners learn in orally and learn on the field. With in traditional education learners more practiced peer or group learning strategies. Qine learners are affected by many problems. The major perceived challenges are lack of food, lack of toilet, lack of suitable learning places, lack of small grass house, lack of materials, and problem of electricity. Hence the result suggestions that Qine education need to build their own institution like modern education to be considered as one center of education provide for peoples.
Abstract: Ethiopian Orthodox Church traditional education is one of the basic education centers to provide education for different target groups, particularly for yang and adult peoples. The study showed that many students are attained in traditional church education and also face different problems. Therefore, the main objective of this study was to assess ...
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