A Case Study Concerning the Strategic Plan: V2020 of Chosun University
Science Journal of Business and Management
Volume 1, Issue 4, December 2013, Pages: 43-57
Received: Sep. 1, 2013; Published: Oct. 20, 2013
Views 3657      Downloads 175
Author
Kiyoung Kim, College of Law, Chosun University, Gwang-ju, South Korea
Article Tools
PDF
Follow on us
Abstract
This paper shows a typical of strategic planning process involving a local university in the transformative society as well as quasi-privatization drive from the government. Chosun University was chosen as an object of this case study, which faces a high demand of environment and challenges. A comprehensive process often undertaken in the strategic change process was applied to this institution, and shows how it initiated the process, conducted a stakeholders analysis, identified the strategic issues and strategies in the vision for 2020 (V2020). The article shows a paradigmatic application of strategic theory and process to the higher educational institutions, and also includes some of reflections on the strategic studies as a conclusion.
Keywords
Strategic Planning, Stakeholders Analysis, Strategic Issues, Adoption of Strategies, Implementation of Strategies, Monitoring and Reevaluation, Higher Educational Institution
To cite this article
Kiyoung Kim, A Case Study Concerning the Strategic Plan: V2020 of Chosun University, Science Journal of Business and Management. Vol. 1, No. 4, 2013, pp. 43-57. doi: 10.11648/j.sjbm.20130104.11
References
[1]
Aguilar, O. (2003). How strategic performance management is helping companies create business value. Strategic Finance, 84(7), 44-49.
[2]
Bolon, D. S. (2005). Comparing mission statement content in for-profit and not-for-profit hospitals: Does mission really matter? Hospital Topics, 83(4), 2–9.
[3]
Bryson, J.M. (2011). Strategic Planning for Public and Nonprofit Organizations, San Francisco , CA: Josey-Bass.
[4]
Burke, W.W. (2010). Organizational Change: Theory and Practice, Sage. Washington D.C.
[5]
Dewhurst, S., & FitzPatrick, L. (2005). Turning stakeholders into advocates. Strategic Communication Management, 9(6), 6–7.
[6]
Fogg, C.D (2012).Team-Based Strategic Planning: A Complete Guide to Structuring, Facilitating, and Implementing the Process. Wakfield, RI: CreateSpace Independent Publishing Platform.
[7]
Free Management Library (2013a): All About the Strategic Planning, Retrieved from http://208.42.83.77/plan_dec/str_plan/strgzng.htm.
[8]
Free Management Library (2013b): Basic Overview of Various Strategic Planning Models, Retrieved from http://managementhelp.org/strategicplanning/models.htm
[9]
Free Management Library (2013c): Basics of Identifying Strategic Issues and Goals (2013), Retrieved from http://208.42.83.77/plan_dec/str_plan/strgzng.htm.
[10]
Gousseau, K. (2008). Seniors key concern in strategic planning: Stakeholder meeting in city Thursday. Alaska Highway News, A.1.
[11]
Hickman, G.R. (2010), Leading Organizations: Perspectives For A New Era, Sage. Washington D.C.
[12]
Kaufman, R. et al (2003). Strategic Planning For Success: Aligning People, Performance, and Payoffs. San Francisco. CA: Josey-Bass.
[13]
Kotlin, A. D. (2008). What does it take to have a successful strategic plan?! CPA Practice Management Forum, 4(1), 20–21.
[14]
Laureate Education, Inc. (2013a). Strategic Planning: Collaboration, Cooperation, and Coordination "Approaches to Strategic Planning" with Dr. Paul C. Nutt (approximately 10 minutes).
[15]
Laureate Education Inc. (2013b). Strategic Planning: Collaboration, Cooperation, and Coordination "Assessing the Environment" with Dr. Paul C. Nutt (approximately 24 minutes).
[16]
Lee, S. F., Lo, K. K., Leung, R. F., & Ko, A. S. O. (2000). Strategy formulation framework for vocational education: Integrating SWOT analysis, balanced scorecard, QFD methodology and MBNQA education criteria. Managerial Auditing Journal, 15(8), 407-423.
[17]
McVea, J. F., & Freeman, R. E. (2005). A names-and-faces approach to stakeholder management: How focusing on stakeholders as individuals can bring ethics and entrepreneurial strategy together. Journal of Management Inquiry, 14(1), 57–69.
[18]
Millett, S. M. (2006). Futuring and visioning: Complementary approaches to strategic decision making. Strategy & Leadership, 34(3), 43–50.
[19]
Parent, M. M., & Deephouse, D. L. (2007). A case study of stakeholder identification and prioritization by managers. Journal of Business Ethics, 75(1), 1–23.
[20]
Roth, B. N., & Washburn, S. A. (1999). Developing strategy. Journal of Management Consulting, 10(3), 50-54.
[21]
Rothaemel, F. (2012). Strategic Management: Concepts, New York, NY: McGraw-Hill.
[22]
Sherman, H., Rowley, D. J., & Armandi, B. R. (2007). Developing a strategic profile: The pre-planning phase of strategic management. Business Strategy Series, 8(3), 162-171.
[23]
Strategic Plan for the Department of Auditor-Controller of the County of Los Angeles (2013), Retrieved from http://file.lacounty.gov/Auditor/portal/cms1_000664.pdf
[24]
Zollo, M., Reuer, J. J., & Singh, H. (2002). Interorganizational routines and performance in strategic alliances. Organization Science, 13(6), 701–713.
ADDRESS
Science Publishing Group
1 Rockefeller Plaza,
10th and 11th Floors,
New York, NY 10020
U.S.A.
Tel: (001)347-983-5186