Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation

Acha Ikechukwu A.; Agu Godswill A.

doi:doi:10.11648/j.ebm.20160201.11

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Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation

Acha Ikechukwu A., Agu Godswill A.

Published in European Business & Management (Volume 2, Issue 1)

Received: 21 July 2016 Accepted: 20 October 2016 Published: 21 November 2016

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Abstract

This study examines the causes of unethical behavior in the marketing of banking services in Nigeria. The study adopts a survey design and uses structured questionnaire to elicit information from respondents. It focuses on banks in the south-south and south-eastern regions of Nigeria. From each of the regions two state capitals were judgmentally selected. Ten out of the 24 banks currently operating in the country with branches within these regions were included in the study. Using Raosoft sample size calculator, a sample of 173 was drawn from the total staff strength of 313 of these banks’ 35 branches within the region. Inferential and descriptive statistics were applied in data analysis and results led to the conclusion that personal, organizational and societal factors play prominent roles in fostering unethical behavior in bank services marketing. The study therefore recommends a downward review of marketing targets for bank staff by the various bank boards of directors.

Published in	European Business & Management (Volume 2, Issue 1)
DOI	10.11648/j.ebm.20160201.11
Page(s)	1-7
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Unethical, Commercial Bank, Regulatory Authorities, Ethical Marketing, Customer centric

References

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APA Style

Acha Ikechukwu A., Agu Godswill A. (2016). Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation. European Business & Management, 2(1), 1-7. https://doi.org/10.11648/j.ebm.20160201.11

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ACS Style

Acha Ikechukwu A.; Agu Godswill A. Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation. Eur. Bus. Manag. 2016, 2(1), 1-7. doi: 10.11648/j.ebm.20160201.11

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AMA Style

Acha Ikechukwu A., Agu Godswill A. Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation. Eur Bus Manag. 2016;2(1):1-7. doi: 10.11648/j.ebm.20160201.11

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@article{10.11648/j.ebm.20160201.11,
  author = {Acha Ikechukwu A. and Agu Godswill A.},
  title = {Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation},
  journal = {European Business & Management},
  volume = {2},
  number = {1},
  pages = {1-7},
  doi = {10.11648/j.ebm.20160201.11},
  url = {https://doi.org/10.11648/j.ebm.20160201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20160201.11},
  abstract = {This study examines the causes of unethical behavior in the marketing of banking services in Nigeria. The study adopts a survey design and uses structured questionnaire to elicit information from respondents. It focuses on banks in the south-south and south-eastern regions of Nigeria. From each of the regions two state capitals were judgmentally selected. Ten out of the 24 banks currently operating in the country with branches within these regions were included in the study. Using Raosoft sample size calculator, a sample of 173 was drawn from the total staff strength of 313 of these banks’ 35 branches within the region. Inferential and descriptive statistics were applied in data analysis and results led to the conclusion that personal, organizational and societal factors play prominent roles in fostering unethical behavior in bank services marketing. The study therefore recommends a downward review of marketing targets for bank staff by the various bank boards of directors.},
 year = {2016}
}

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TY  - JOUR
T1  - Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation
AU  - Acha Ikechukwu A.
AU  - Agu Godswill A.
Y1  - 2016/11/21
PY  - 2016
N1  - https://doi.org/10.11648/j.ebm.20160201.11
DO  - 10.11648/j.ebm.20160201.11
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
SP  - 1
EP  - 7
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20160201.11
AB  - This study examines the causes of unethical behavior in the marketing of banking services in Nigeria. The study adopts a survey design and uses structured questionnaire to elicit information from respondents. It focuses on banks in the south-south and south-eastern regions of Nigeria. From each of the regions two state capitals were judgmentally selected. Ten out of the 24 banks currently operating in the country with branches within these regions were included in the study. Using Raosoft sample size calculator, a sample of 173 was drawn from the total staff strength of 313 of these banks’ 35 branches within the region. Inferential and descriptive statistics were applied in data analysis and results led to the conclusion that personal, organizational and societal factors play prominent roles in fostering unethical behavior in bank services marketing. The study therefore recommends a downward review of marketing targets for bank staff by the various bank boards of directors.
VL  - 2
IS  - 1
ER  -

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Author Information

Acha Ikechukwu A.

Department of Banking/Finance, University of Uyo, Uyo, Nigeria
Agu Godswill A.

Department of Marketing, Abia State University, Uturu, Nigeria

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APA Style

Acha Ikechukwu A., Agu Godswill A. (2016). Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation. European Business & Management, 2(1), 1-7. https://doi.org/10.11648/j.ebm.20160201.11

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ACS Style

Acha Ikechukwu A.; Agu Godswill A. Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation. Eur. Bus. Manag. 2016, 2(1), 1-7. doi: 10.11648/j.ebm.20160201.11

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AMA Style

Acha Ikechukwu A., Agu Godswill A. Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation. Eur Bus Manag. 2016;2(1):1-7. doi: 10.11648/j.ebm.20160201.11

Copy | Download

@article{10.11648/j.ebm.20160201.11,
  author = {Acha Ikechukwu A. and Agu Godswill A.},
  title = {Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation},
  journal = {European Business & Management},
  volume = {2},
  number = {1},
  pages = {1-7},
  doi = {10.11648/j.ebm.20160201.11},
  url = {https://doi.org/10.11648/j.ebm.20160201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20160201.11},
  abstract = {This study examines the causes of unethical behavior in the marketing of banking services in Nigeria. The study adopts a survey design and uses structured questionnaire to elicit information from respondents. It focuses on banks in the south-south and south-eastern regions of Nigeria. From each of the regions two state capitals were judgmentally selected. Ten out of the 24 banks currently operating in the country with branches within these regions were included in the study. Using Raosoft sample size calculator, a sample of 173 was drawn from the total staff strength of 313 of these banks’ 35 branches within the region. Inferential and descriptive statistics were applied in data analysis and results led to the conclusion that personal, organizational and societal factors play prominent roles in fostering unethical behavior in bank services marketing. The study therefore recommends a downward review of marketing targets for bank staff by the various bank boards of directors.},
 year = {2016}
}

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TY  - JOUR
T1  - Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation
AU  - Acha Ikechukwu A.
AU  - Agu Godswill A.
Y1  - 2016/11/21
PY  - 2016
N1  - https://doi.org/10.11648/j.ebm.20160201.11
DO  - 10.11648/j.ebm.20160201.11
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
SP  - 1
EP  - 7
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20160201.11
AB  - This study examines the causes of unethical behavior in the marketing of banking services in Nigeria. The study adopts a survey design and uses structured questionnaire to elicit information from respondents. It focuses on banks in the south-south and south-eastern regions of Nigeria. From each of the regions two state capitals were judgmentally selected. Ten out of the 24 banks currently operating in the country with branches within these regions were included in the study. Using Raosoft sample size calculator, a sample of 173 was drawn from the total staff strength of 313 of these banks’ 35 branches within the region. Inferential and descriptive statistics were applied in data analysis and results led to the conclusion that personal, organizational and societal factors play prominent roles in fostering unethical behavior in bank services marketing. The study therefore recommends a downward review of marketing targets for bank staff by the various bank boards of directors.
VL  - 2
IS  - 1
ER  -

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