Franchise Relationship: Free-Riding Emergence of Local Indonesian Franchised F&B Brands
American Journal of Management Science and Engineering
Volume 2, Issue 6, November 2017, Pages: 183-191
Received: Sep. 25, 2017;
Accepted: Nov. 10, 2017;
Published: Dec. 18, 2017
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Ebenezer Nickson Neequaye, Department of Industrial Economics, Hohai Business School, Hohai University, Nanjing, China
Huang Dechun, Department of Industrial Economics, Hohai Business School, Hohai University, Nanjing, China
Rosemary Boateng Coffie, Department of Human Resource and Organizational Development, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana
Puput Ichwatus Sholihah, Department of Engineering and Project Management, Public Administration School, Hohai University, Nanjing, China
Nelson Amowine, Department of Industrial Economics, Hohai Business School, Hohai University, Nanjing, China
Stella Fynn, Department of Industrial Economics, Hohai Business School, Hohai University, Nanjing, China
Rita Karley Richardson, Department of Industrial Economics, Hohai Business School, Hohai University, Nanjing, China
This study aims to analyze the relationship in the franchise business local Indonesian F&B brands. Samples are taken of 500 respondents; in 5 major cities of the local F&B brands franchise business in Indonesia. This study is using convenience sampling. SEM (Structural Equations Model) analysis technique in this research was used by making use of existing software AMOS (Analysis of Moment structure) version 18.00. The findings suggest that centralization has no significant effect on free riding behavior. The study states that the behavior of free riding can not be discounted by formalization, however, the result also demonstrate interaction may prevent free riding behavior. The result indicates that competition (external competition) can also reduce the possibility of free riding behavior in local Indonesia F&B Franchise.
Ebenezer Nickson Neequaye,
Rosemary Boateng Coffie,
Puput Ichwatus Sholihah,
Rita Karley Richardson,
Franchise Relationship: Free-Riding Emergence of Local Indonesian Franchised F&B Brands, American Journal of Management Science and Engineering.
Vol. 2, No. 6,
2017, pp. 183-191.
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