Please enter verification code
Significance of Location Based Service Applications in Smartphones Using GPS and Web Service
International Journal of Intelligent Information Systems
Volume 8, Issue 6, December 2019, Pages: 97-101
Received: Dec. 7, 2018; Accepted: Apr. 29, 2019; Published: Jan. 4, 2020
Views 588      Downloads 165
Akinyele Okedola Akinleye, Department of Computer Engineering, Lagos State Polytechnic, Lagos, Nigeria
Sarumi Akingbola Jamiu, Department of Computer Engineering, Lagos State Polytechnic, Lagos, Nigeria
Green Olawole Olakunle, Department of Computer Engineering, Lagos State Polytechnic, Lagos, Nigeria
Badmus Abdulsamad, Department of Electrical/Electronic Engineering, University of Lagos, Lagos, Nigeria
Article Tools
Follow on us
Earlier smartphones came with fewer functions but Location Based Service (LBS) were confined to simple GPS tracking device. But today, advance wireless communication system provided current smartphones with GPS service and cheaper data service fees. Apparently, LBS applications are emerging technology solutions for most businesses to connect millions of customers within close proximity. However, many e-commerce websites today are still operating without location-based service to easily connect buyers and sellers in the same locality. Nevertheless, the growth of LBS technology and LBS market have raised privacy concerns due to potential abuse of location information. This study aims to highlight the significance of location-based service and how it helped tech companies to drive significant revenue growth. It equally validates the research model focusing on privacy concern as moderator of post adoptive behavior associated with location-based applications. We used risky shift phenomenon research method to conduct an online survey using Google docs on 500 businesses. The study tends to test the effects of major variables Unified Theory of Acceptance and Use of Technology (UTAUT) on LBS usage intention and actual use. We also test the hypothesis on post adoptive behaviorusing risky shift phenomenon research on over66 users of LBS application. The research findings support the hypothesis of moderating effect of privacy concern on performance expectancy and continuous usage is strong.
Location-Based Applications, E-Commerce, Risky Shift Phenomenon, Post Adoptive Behavior
To cite this article
Akinyele Okedola Akinleye, Sarumi Akingbola Jamiu, Green Olawole Olakunle, Badmus Abdulsamad, Significance of Location Based Service Applications in Smartphones Using GPS and Web Service, International Journal of Intelligent Information Systems. Vol. 8, No. 6, 2019, pp. 97-101. doi: 10.11648/j.ijiis.20190806.11
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Berg Insight, “Mobile Location-Based Services,” [Available: Year 2012][Accessed: September 19, 2017]
Isaac M. Mbiti and Jenny C. Aker, 2010. “Mobile Phones and Economic Development in Africa”. [online] Journal Economic Perspectives Vol. 24, No 3, pp.207-32 [Available:] [Accessed: 24th March, 2018]
HeajungYun et al. 2011, “What determines the actual use of mobile web browsing services? A contextual study in korea”, Google Scholar. [Available:] [Accessed: 24th March, 2018].
Heng Xu & S Gupta 2009, “The effect of privacy concerns and personal innovativeness on potential and experienced customers’ adoption of location based services”. Electronic Market 19 (2-3), 137-149. 2009.
Martins S. Chin, Yuan K. Chou [2004], “Modelling Social Infrastructure and Economic Growth”, Australia Economic Papers, Volume 43, Issue 2, Wiley online library.[ Available:] [Accessed: 24th March 2018].
HaejungYun, Dongho Han, Choong C. Lee. “Understanding the use of location-based service applications: Do privacy concerns matters?”, Journal of Electronic Commerce Research, Vol 14, No 3, 2013.
Xu, H. and S. Gupta, “The Effects of Privacy Concerns and Personal Innovativeness on Potential and Experienced Customers’ Adoption of Location-Based Services,” Electronic Markets, Vol. 19, No. 2: 137-149, 2009.
Yu, C. S., “Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the UTAUT Model,” Journal of Electronic Commerce Research, Vol. 1, No. 2: 104-121, 2012.
Zhou, T., “Examining Location-Based Services Usage from the Perspectives of United Theory of Acceptance and Use of Technology and Privacy Risk,” Journal of Electronic Commerce Research, Vol. 13, No. 2: 135-144, 2012.
Park, S., M. Keil, J. Kim, and G. W. Bock, “Understanding Overbidding Behavior in C2C Auctions: An Escalation Theory Perspective,” European Journal of Information Systems, Vol. 21, No. 6: 643–663, 2012.
Manav Singhal1, Anupam Shukla. “Implementation of Location based Services in Android using GPS and Web Services”IJCSI International Journal of Computer Science Issues, Vol. 9, Issue 1, No 2, January 2012. ISSN (Online): 1694-0814. [Available: 27th September, 2017].
FolasadeDahunsi, “ Towards the Deployment and Adoption of Location Based Services for optimum mobile communication operations in Africa”[Online], University of Witwatersrand, South Africa, Africa Journal of Information System Volume 4, Issue 2. [Available:]. [ Accessed: 10th October, 2017].
Beinat, E., and Dias, E. S. (2003). Location services and accuracy. An analysis for field work applications. Retrieved from
Work paper GIPSY project, (Institution for Environmental Studies (IVM)) Amsterdam, the Netherlands: Publications/docs/gipsy_2004_7.pdf. [14] African Development Bank. (2011). Gender, Poverty and Environmental Indicators on African Countries. Economic andSocial Statistics Division Statistics Department African Development Bank Temporary Relocation Agency (TRA). Volume 12
BuddeComm and Chiltern Magazine Services Ltd. (2011). Insights to the African Telecom Market 2011: Analysis, forecasts and commentary. England, UK: Chiltern Magazine Services Ltd.
Dahunsi, F. M., and Dwolatzky, B. (2011). An Empirical investigation of the accuracy of Location Based Services in South Africa. Journal of Location Based Service, DOI: 10.1080/17489725.2011.625303.
International Fund for Agricultural Development (IFAD). (2010). Rural poverty in Africa. Retrieved from
Ryu, H. S., “Possibilities and Opportunities of Location-Based Advertising and Commerce,” in Internet & Security Issue, Korea Internet & Security Agency: 5-22, 2011.
Rao, B. and L. Minakakis, “Evolution of Mobile Location-Based Services,” Communications of the ACM, Vol. 46, No. 12: 61-65, 2003.
Sheng, H., F. Nah, and K. Siau, “An Experimental Study on Ubiquitous Commerce Adoption: Impact of Personalization and Privacy Concerns," Journal of the Association for Information Systems, Vol. 9, No. 6: 344-377, 2008.
Science Publishing Group
1 Rockefeller Plaza,
10th and 11th Floors,
New York, NY 10020
Tel: (001)347-983-5186