American Journal of Software Engineering and Applications

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The Importance of Big Data Analytics in Business: A Case Study

Received: 21 August 2017    Accepted: 05 September 2017    Published: 02 October 2017
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Abstract

Companies all over the world try to get the benefits from accessing to information that is available in social media to improve their performance and increase their revenue, processing heterogeneous type of data to extract the valuable data is a problem that many organizations try to solve. One of the most important trends is in general known as “Big Data”, technology for Storing, Processing and analyzing data, companies are Managing data in order to use it in new levels and direct decision makers to make agile decisions in real time, Big Data trend have the capability to guide a revolutionary transformation in research, invention, and business marketing. In this research we highlight some aspects of Big Data and its importance on organizations' business performance and how companies can use the famous open source platform Hadoop to process data to gain the competitive advantage.

DOI 10.11648/j.ajsea.20170604.12
Published in American Journal of Software Engineering and Applications (Volume 6, Issue 4, August 2017)
Page(s) 111-115
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Big Data, Big Data Analytics, Business Improvement, Hadoop, Data-Driven Companies

References
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Author Information
  • Computer Information Systems Department, Yarmouk University, Irbid, Jordan

  • Software Engineering Department, Yarmouk University, Irbid, Jordan

  • Management Information Department, Yarmouk University, Irbid, Jordan

  • Management Information Department, Yarmouk University, Irbid, Jordan

Cite This Article
  • APA Style

    Hiba Alsghaier, Mohammed Akour, Issa Shehabat, Samah Aldiabat. (2017). The Importance of Big Data Analytics in Business: A Case Study. American Journal of Software Engineering and Applications, 6(4), 111-115. https://doi.org/10.11648/j.ajsea.20170604.12

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    ACS Style

    Hiba Alsghaier; Mohammed Akour; Issa Shehabat; Samah Aldiabat. The Importance of Big Data Analytics in Business: A Case Study. Am. J. Softw. Eng. Appl. 2017, 6(4), 111-115. doi: 10.11648/j.ajsea.20170604.12

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    AMA Style

    Hiba Alsghaier, Mohammed Akour, Issa Shehabat, Samah Aldiabat. The Importance of Big Data Analytics in Business: A Case Study. Am J Softw Eng Appl. 2017;6(4):111-115. doi: 10.11648/j.ajsea.20170604.12

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  • @article{10.11648/j.ajsea.20170604.12,
      author = {Hiba Alsghaier and Mohammed Akour and Issa Shehabat and Samah Aldiabat},
      title = {The Importance of Big Data Analytics in Business: A Case Study},
      journal = {American Journal of Software Engineering and Applications},
      volume = {6},
      number = {4},
      pages = {111-115},
      doi = {10.11648/j.ajsea.20170604.12},
      url = {https://doi.org/10.11648/j.ajsea.20170604.12},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ajsea.20170604.12},
      abstract = {Companies all over the world try to get the benefits from accessing to information that is available in social media to improve their performance and increase their revenue, processing heterogeneous type of data to extract the valuable data is a problem that many organizations try to solve. One of the most important trends is in general known as “Big Data”, technology for Storing, Processing and analyzing data, companies are Managing data in order to use it in new levels and direct decision makers to make agile decisions in real time, Big Data trend have the capability to guide a revolutionary transformation in research, invention, and business marketing. In this research we highlight some aspects of Big Data and its importance on organizations' business performance and how companies can use the famous open source platform Hadoop to process data to gain the competitive advantage.},
     year = {2017}
    }
    

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    AU  - Hiba Alsghaier
    AU  - Mohammed Akour
    AU  - Issa Shehabat
    AU  - Samah Aldiabat
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    JO  - American Journal of Software Engineering and Applications
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    AB  - Companies all over the world try to get the benefits from accessing to information that is available in social media to improve their performance and increase their revenue, processing heterogeneous type of data to extract the valuable data is a problem that many organizations try to solve. One of the most important trends is in general known as “Big Data”, technology for Storing, Processing and analyzing data, companies are Managing data in order to use it in new levels and direct decision makers to make agile decisions in real time, Big Data trend have the capability to guide a revolutionary transformation in research, invention, and business marketing. In this research we highlight some aspects of Big Data and its importance on organizations' business performance and how companies can use the famous open source platform Hadoop to process data to gain the competitive advantage.
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