Study on the Soft Power of Chinese Petroleum Enterprises
International Journal of Economic Behavior and Organization
Volume 2, Issue 6, December 2014, Pages: 78-82
Received: Nov. 19, 2014;
Accepted: Dec. 3, 2014;
Published: Dec. 5, 2014
Views 2146 Downloads 172
Guo Siliang, Qilu Normal University, College of Economics and Management, Shandong, China
Diao Yanhua, Qilu Normal University, College of Economics and Management, Shandong, China; Dhurakij Pundit University, Chinese International College, Bangkok, Thailand
Follow on us
The paper, basing on the factors that influence the construction of the soft power of the Chinese petroleum enterprises, puts forward the countermeasures and suggestions to enhance the soft power of the petroleum enterprises from various aspects, including the construction of the enterprise culture, strengthening of the resource integration, promotion of the innovation ability, fulfillment of the social responsibility, strengthening of the management control, and shaping of the image.
Petroleum Enterprise, Soft Power, Promotion
To cite this article
Study on the Soft Power of Chinese Petroleum Enterprises, International Journal of Economic Behavior and Organization.
Vol. 2, No. 6,
2014, pp. 78-82.
Joseph S. Nye, Jr."Soft Power". Foreign Policy. 1990
Joseph S Nye Jr.Soft Power: The Means to Success in World Politics. Journal of Women s Health. 2004
Yang Jinbao. The Strategy Study on Evaluation and Promotion of Soft Strength of Petroleum Enterprise [D]. Northeast Petroleum University, 2012
Hu Youqing. Some Problems Should Be Solved In the Construction of Petroleum Enterprise Soft Power [J]. Chinese Petroleum Enterprises, 2012, 09:84.
Chen Jidong. Problems of Petroleum Enterprises to Enhance the Soft Power [J]. Beijing Petroleum Management College Journal, 2009, 01:13-19.
Guo Enjing. The Soft Power of Petroleum Enterprise: Decision Support Force [J]. Petroleum Science and Technology Forum, 2010, 01:8-10+71.
Wei Yanhong. The soft power of the Petroleum Enterprises Management –Cultural Innovation in [J] Oriental Culture, 2013, 16: 91.
Kang Juan. Petroleum Enterprises strengthen cultural soft power [J] providers, 2013, 12: 82.
Taoyin Sheng. Petroleum Enterprises how to enhance the soft power of community cultural development [J] managers, 2013, 21: 203.