Study on the Soft Power of Chinese Petroleum Enterprises
International Journal of Economic Behavior and Organization
Volume 2, Issue 6, December 2014, Pages: 78-82
Received: Nov. 19, 2014; Accepted: Dec. 3, 2014; Published: Dec. 5, 2014
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Authors
Guo Siliang, Qilu Normal University, College of Economics and Management, Shandong, China
Diao Yanhua, Qilu Normal University, College of Economics and Management, Shandong, China; Dhurakij Pundit University, Chinese International College, Bangkok, Thailand
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Abstract
The paper, basing on the factors that influence the construction of the soft power of the Chinese petroleum enterprises, puts forward the countermeasures and suggestions to enhance the soft power of the petroleum enterprises from various aspects, including the construction of the enterprise culture, strengthening of the resource integration, promotion of the innovation ability, fulfillment of the social responsibility, strengthening of the management control, and shaping of the image.
Keywords
Petroleum Enterprise, Soft Power, Promotion
To cite this article
Guo Siliang, Diao Yanhua, Study on the Soft Power of Chinese Petroleum Enterprises, International Journal of Economic Behavior and Organization. Vol. 2, No. 6, 2014, pp. 78-82. doi: 10.11648/j.ijebo.20140206.11
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