Economic and Behavioral Assessment of Motivation Factors of Lebanese Monetary Donors to Non-Government Organizations (NGOs)
International Journal of Economic Behavior and Organization
Volume 6, Issue 1, March 2018, Pages: 11-21
Received: Feb. 28, 2018;
Accepted: Mar. 13, 2018;
Published: Apr. 9, 2018
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Bassam Charif Hamdar, Department of Economics, American University of Science and Technology, Beirut, Lebanon
Jessica Antonios Le Por, Department of Marketing, American University of Science and Technology, Beirut, Lebanon
Basima Dana, Department of Marketing, American University of Science and Technology, Beirut, Lebanon
Jinane Mneimneh, Department of Marketing, American University of Science and Technology, Beirut, Lebanon
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In recent years, non-profit organizations proved to play a vital role in the community especially in a small country like Lebanon where goods and services to the population are very limited and only few alternatives are obtainable. Private individual charitable giving has gained much importance as a source of support for non-profit organizations. The aim of this paper is to assist these charitable organizations to better understand the motivating factors of Lebanese donors. This paper conducted a research on the effect of the gender and educational level of donors on their donation decisions, to know what motivates them to give to charity, what hinders them from giving more, and what affects their choice of the recipient Non-Government Organizations (NGOs). Data from 235 respondents in Beirut, the authors were able to deduce three potential motivating factors affecting the donor; religion, human sympathy, and social solidarity, and three potential de-motivating factors (or barriers); non-transparency, lack of post donation reports, and the insistence in the request of donations. Moreover, three potential factors affecting the decision of donors to choose the recipient NGOs: Good reputation, same religious affiliation, and importance of the cases requesting donations. The results of this study will provide valuable insights into how donors engage with these non-profit organizations as well as pave the way for the NGOs to effectively influence the decisions and intentions of donors.
Economic and Behavioral Assessment, Charitable Giving, Donors, Philanthropy, Motivation
To cite this article
Bassam Charif Hamdar,
Jessica Antonios Le Por,
Economic and Behavioral Assessment of Motivation Factors of Lebanese Monetary Donors to Non-Government Organizations (NGOs), International Journal of Economic Behavior and Organization.
Vol. 6, No. 1,
2018, pp. 11-21.
Copyright © 2018 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/
) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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