Opportunity and Threat of Developing Halal Tourism Destinations: A Case of Banjarmasin, Indonesia
International Journal of Economic Behavior and Organization
Volume 7, Issue 1, March 2019, Pages: 7-13
Received: Jan. 17, 2019; Accepted: Feb. 21, 2019; Published: Mar. 6, 2019
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Authors
Mochammad Arif Budiman, Department of Accounting for Islamic Financial Institutions, Politeknik Negeri Banjarmasin, Banjarmasin, Indonesia
Manik Mutiara Sadewa, Department of Accounting for Islamic Financial Institutions, Politeknik Negeri Banjarmasin, Banjarmasin, Indonesia
Lusiana Handayani, Department of Accounting for Islamic Financial Institutions, Politeknik Negeri Banjarmasin, Banjarmasin, Indonesia
Mohamad Soleh Nurzaman, Department of Islamic Economics, Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia
Fithra Faisal Hastiadi, Department of Development Economics, Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia
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Abstract
Banjarmasin is a unique city and well known as a City of Thousand Rivers (Kota Seribu Sungai). There are many potential halal tourist destinations in the city primarily those related to rivers and the Islamic life of the people. However, these potentials have not been developed adequately for tourism. As such, the aim of this study is to reveal the potentials of halal tourism in Banjarmasin and to assess the opportunity and threat in developing the city as a favorite halal tourist destination in Indonesia. For that reason, the Global Muslim Travel Index (GMTI) 2018 became the referred standard. The study was conducted with a qualitative approach and analyzed by using the descriptive-analytical method. The study reveals that Banjarmasin has the treasure of religious, natural, historical as well as shopping and culinary tourist destinations. The religiosity of the people that is reflected in their cultural life is also interesting to be observed. All these provide a big opportunity to attract both domestic and foreign visitors. But at the same time, the city still faces some threats especially in terms of lack of access, communication, and services that need to be seriously overcome by all relevant stakeholders.
Keywords
Halal Tourism, Tourism Destination, Religiosity, Islam, GMTI
To cite this article
Mochammad Arif Budiman, Manik Mutiara Sadewa, Lusiana Handayani, Mohamad Soleh Nurzaman, Fithra Faisal Hastiadi, Opportunity and Threat of Developing Halal Tourism Destinations: A Case of Banjarmasin, Indonesia, International Journal of Economic Behavior and Organization. Vol. 7, No. 1, 2019, pp. 7-13. doi: 10.11648/j.ijebo.20190701.12
Copyright
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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