Differentiation Strategy and Organizational Culture: Case Study of Semarang State University
International Journal of Economic Behavior and Organization
Volume 4, Issue 2, April 2016, Pages: 8-17
Received: Feb. 9, 2016;
Accepted: Feb. 18, 2016;
Published: Mar. 21, 2016
Views 5220 Downloads 220
Qristin Violinda, Department of Economic & Management, Huazhong Agricultural University, Wuhan, China
I. Made Bayu Dirgantara, Department of Economic & Business, Diponegoro University, Semarang, Indonesia
Syuhada Sufian, Department of Economic & Business, Diponegoro University, Semarang, Indonesia
Some scholar that differentiation strategic and organizational culture is one of the key in searching for competitive advantage and performance in strategic management. The differentiation strategy and organizational culture stands out as one of the components that are important to sustaining competitive advantage, performance, and a good reason for becoming a great institution and company. This paper aims at exploring contributions of differentiation strategy and organizational culture in competitive advantage and performance of Semarang State University (UNNES). 150 sample were collected from lecturer and employee functionaries of Semarang state University, and this sample using simple random sampling method. Samples were measured using Likert attitude scale and then the data were analysed using Structural Equation Model (SEM) AMOS 20.0 programme. Result shows that hypothesis one, two and three is accepted. Study finds that differentiation strategy do significantly positively affect competitive advantage, and performance. The better differentiation strategy and organizational culture will be enhance the competitiveness advantage and performance of Semarang state University.
I. Made Bayu Dirgantara,
Differentiation Strategy and Organizational Culture: Case Study of Semarang State University, International Journal of Economic Behavior and Organization.
Vol. 4, No. 2,
2016, pp. 8-17.
Astuti, C. D. (2003). Relationship communication quality and stress: Indonesia Journal Psychology, 52-60.
Barney, Jay, (1991). “Firm Resources & Sustainable Competitive Advantage”, Journal of management, Vol. 17, pp. 99–120.
Baines, A. & Langfield-Smith, K. (2003). "Antecedents to management accounting change: a structural equation approach", Accounting, Organizationals and Society, 28: 675-98.
Blustain, H., P. Bonser and Rubach, (2007). Assessing the New Competitive Landscape in R. Katz & Associates (Eds), Dancing with the Davil: Information Technology and the New Competition in Higher Education, pp. 51-71, San Francisco: Jossey-Bass, Inc.
Brien, W. J. (1998), Capacity Costing Approaches for Construction Supply-Chain Management, Stanford University Press.
Chao Shun Huy, (1991). A research on the relationship among market orientation, absorptive capability, organizational innovation climate and innovative behavior inTaiwan's manufacturing industry. African Journal of Business Management, 5(19), 7855-7863.
Direktorat Jendral Pendidikan Tinggi, (2003). Higher Education Long Term Strategy 2003-2010, Direktorat Jendral Pendidikan Tinggi Republik Indonesia.
Denison, D. R, (1990). Corporate culture and organizational effectiveness. New York: John Wiley & Sons.
Day George S and Wensley Robins, (1988) Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing, Vol. 52, No. 2, pp. 1-20.
Ferdinand, Agusty, (2003), Sustainable Competitive Advantage, Universitas Diponegoro, Semarang.
Freed JE & Klugman MR. (1997), Quality Principles and Practices In Higher Education: Different Questions For Different Times American Council On Education Phoenix: oryx Press.
Fahy & Smithee, (1999), “Sustainable Competitive Advantage In Service Industries: A Conceptual Model and Reseach Proposition”, Journal Of Marketing, Vol. 57, pp. 83-99.
Gordon, Peter; Richardson, Harry W, (1997) American Planning Association. Journal of the American Planning Association; 63, 1; pg. 95.
Hair J. F., A. Rolp., Tatham E., Ronald L., and Black William C., (2010). Multivariate Data Analysis, Fifth Edition, New York: Prentice-Hall International Inc.
Hitt, M. A., Ahlstrom, D., Dacin, M. T., & Levitas, E, (2001). The Economic and Institutional Context of International Strategic Alliance partner Selection: China vs Russia. Paper Presented at Academy of Management meetings. August, washington, DC.
Horngren CT, Harrison WT (1992), Accounting, 2 edn. Prentice-Hall, Englewood Cliffs.
Hoffman, D. D. (2000), Visual intelligence: How we create what we see. New York: W. W. Norton.
Jawa Pos, (2006), Four universities in Indonesia achieved good rank in the world: Be a campus reserach. Jawa Pos, Surabaya: 13 November.
Kotha, S. & Orne, D. (1989). Generic manufacturing strategies: A conceptual synthesis, Strategic Management Journal (1986-1989). 10.3: 211.
Kaplan, Norton, (1996). Using the Balance Score Card as Strategic Management System, Harvard business school.
Kotler, Jhon P & James A Hesket, (1997), Corporate Culture & Performance. PT. Prenhelido, The free pres.
Kotler, Keller, (2000). Competence Based, Journal management, Vol. 18, pp. 77-91.
Kutcher, (2000). “Design Management: Managing Design, Strategy, Process and Implementation”, Journal Management Strategy, Vol. 15.
Keats Barbara W: Hitt Michael A, (1988) A Causal Model of Linkages Among Environmental Dimensions, Macro Organizational Characteristics, and performance, The Academy of Management Journal, Vol 31, No 3, pp. 570-598.
Kline, R. B, (1998). Priciples and practices of structural equation modeling, New York, N. Y.: The Giuldford Press.
Kleinbaum, D. G., Kupper, & Muller, K. E, (1998). Applied regression analysis and other multivariate methods. Belmont, CA: Duxbury Press.
Lado, A. A, (1994). Human Resource Systems and Sustained Competitive Advantage: Competence-Based perspective/A. A. Lado, MC Wilson Academy of Management Review, 1994, Vol 19, No.4, p. 699-727.
Ma, H. (2000). Competitive advantage and firm performance. Competitiveness Review, Vol. 10 Issue 2.
Mulyadi, (2001). Balanced Scorecard; Contemporer tools management for increase account firm double performance, Cetakan Kesatu, Penerbit Salemba Empat, Jakarta.
Mc Grath, R. G., & Mac Millan, I. C, (1997). The Entrepreneurial Mindset. Cambridge, MA: Harvard Businnes School Press.
Mooney, A. (2007). Core Competence, Distinctive Competence, and Competitive Advantage: What Is the Difference? Journal of EducationBusiness, vol. 83 Issue 2.
Jill L. Mckinnon, Anne Wu and Chee W. Chow, (2003). Cultural influences on adaptation to fluid workgroups and teams. Journal of international business studies; 31 (2000), 3, pp. 489–505.
O’Reilly, (1991), People & organizational culture. A profile comparison approach to assessing person organizational. Academy of management journal, Vol. 34, pp. 487-516.
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance Free Press, New York.
Porter, Michael E, (1995), Competitive advantage: Creating and sustaining superior performance. New York.
Porter, M. E. (1986). Competition in global industries. Harvard Business School Press, Boston.
Peters, Tom J. & Waterman, Robert H. (1996), In Search of Excellence - Lessons from America’s Best-Run Companies, HarperCollins Publishers, London.
Robbins, (1996), Organizational Behavior Concept. Prentice Hall, inc.
Sashi & Stern, (1995), “Product Differentiation and Market Performance in Producer Goods Industries”, Journal Of Business Research, Vol. 33, pp. 115-127.
Stern. P. C., Diet Z, T., Kalof, L., & Guagnan0, G. A (1995). Values, beliefs and proenvironmental action: Attitude formation toward emergent attitude objects. Journal of Applied Social Psychology, 25, 1611-1636.
Schein, Edgar H, (1992). Organizational Culture & Leadership. San Fransisco.
Susanto, (2001). “Management Information System”: Concept and development, Bandung. Lingga Jaya.
Scholz, Z. (1987): Corporate culture and strategy – problem of strategic fit, Journal Long Range Planning, Vol. 20, No. 4.
Susanto, (2000), Human resource management research method. PT Graha Ilmu. Yogyakarta.
Yeni, Y. H. (2007). The role of market orientation in HEIs in Indonesia in relation to improving institutional performance. DBA thesis, Southern Cross University, Australia.