International Journal of Economic Behavior and Organization

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Differentiation Strategy and Organizational Culture: Case Study of Semarang State University

Received: 09 February 2016    Accepted: 18 February 2016    Published: 21 March 2016
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Abstract

Some scholar that differentiation strategic and organizational culture is one of the key in searching for competitive advantage and performance in strategic management. The differentiation strategy and organizational culture stands out as one of the components that are important to sustaining competitive advantage, performance, and a good reason for becoming a great institution and company. This paper aims at exploring contributions of differentiation strategy and organizational culture in competitive advantage and performance of Semarang State University (UNNES). 150 sample were collected from lecturer and employee functionaries of Semarang state University, and this sample using simple random sampling method. Samples were measured using Likert attitude scale and then the data were analysed using Structural Equation Model (SEM) AMOS 20.0 programme. Result shows that hypothesis one, two and three is accepted. Study finds that differentiation strategy do significantly positively affect competitive advantage, and performance. The better differentiation strategy and organizational culture will be enhance the competitiveness advantage and performance of Semarang state University.

DOI 10.11648/j.ijebo.20160402.11
Published in International Journal of Economic Behavior and Organization (Volume 4, Issue 2, April 2016)
Page(s) 8-17
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Differentiation Strategy, Organizational Culture, Competitive Advantage, Performance

References
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Author Information
  • Department of Economic & Management, Huazhong Agricultural University, Wuhan, China

  • Department of Economic & Business, Diponegoro University, Semarang, Indonesia

  • Department of Economic & Business, Diponegoro University, Semarang, Indonesia

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  • APA Style

    Qristin Violinda, I. Made Bayu Dirgantara, Syuhada Sufian. (2016). Differentiation Strategy and Organizational Culture: Case Study of Semarang State University. International Journal of Economic Behavior and Organization, 4(2), 8-17. https://doi.org/10.11648/j.ijebo.20160402.11

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    ACS Style

    Qristin Violinda; I. Made Bayu Dirgantara; Syuhada Sufian. Differentiation Strategy and Organizational Culture: Case Study of Semarang State University. Int. J. Econ. Behav. Organ. 2016, 4(2), 8-17. doi: 10.11648/j.ijebo.20160402.11

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    AMA Style

    Qristin Violinda, I. Made Bayu Dirgantara, Syuhada Sufian. Differentiation Strategy and Organizational Culture: Case Study of Semarang State University. Int J Econ Behav Organ. 2016;4(2):8-17. doi: 10.11648/j.ijebo.20160402.11

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  • @article{10.11648/j.ijebo.20160402.11,
      author = {Qristin Violinda and I. Made Bayu Dirgantara and Syuhada Sufian},
      title = {Differentiation Strategy and Organizational Culture: Case Study of Semarang State University},
      journal = {International Journal of Economic Behavior and Organization},
      volume = {4},
      number = {2},
      pages = {8-17},
      doi = {10.11648/j.ijebo.20160402.11},
      url = {https://doi.org/10.11648/j.ijebo.20160402.11},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ijebo.20160402.11},
      abstract = {Some scholar that differentiation strategic and organizational culture is one of the key in searching for competitive advantage and performance in strategic management. The differentiation strategy and organizational culture stands out as one of the components that are important to sustaining competitive advantage, performance, and a good reason for becoming a great institution and company. This paper aims at exploring contributions of differentiation strategy and organizational culture in competitive advantage and performance of Semarang State University (UNNES). 150 sample were collected from lecturer and employee functionaries of Semarang state University, and this sample using simple random sampling method. Samples were measured using Likert attitude scale and then the data were analysed using Structural Equation Model (SEM) AMOS 20.0 programme. Result shows that hypothesis one, two and three is accepted. Study finds that differentiation strategy do significantly positively affect competitive advantage, and performance. The better differentiation strategy and organizational culture will be enhance the competitiveness advantage and performance of Semarang state University.},
     year = {2016}
    }
    

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    T1  - Differentiation Strategy and Organizational Culture: Case Study of Semarang State University
    AU  - Qristin Violinda
    AU  - I. Made Bayu Dirgantara
    AU  - Syuhada Sufian
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    T2  - International Journal of Economic Behavior and Organization
    JF  - International Journal of Economic Behavior and Organization
    JO  - International Journal of Economic Behavior and Organization
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    PB  - Science Publishing Group
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    AB  - Some scholar that differentiation strategic and organizational culture is one of the key in searching for competitive advantage and performance in strategic management. The differentiation strategy and organizational culture stands out as one of the components that are important to sustaining competitive advantage, performance, and a good reason for becoming a great institution and company. This paper aims at exploring contributions of differentiation strategy and organizational culture in competitive advantage and performance of Semarang State University (UNNES). 150 sample were collected from lecturer and employee functionaries of Semarang state University, and this sample using simple random sampling method. Samples were measured using Likert attitude scale and then the data were analysed using Structural Equation Model (SEM) AMOS 20.0 programme. Result shows that hypothesis one, two and three is accepted. Study finds that differentiation strategy do significantly positively affect competitive advantage, and performance. The better differentiation strategy and organizational culture will be enhance the competitiveness advantage and performance of Semarang state University.
    VL  - 4
    IS  - 2
    ER  - 

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