Unethical Practices of Advertising in Bangladesh: A Case Study on Some Selective Products
International Journal of Economics, Finance and Management Sciences
Volume 4, Issue 1, February 2016, Pages: 10-19
Received: Dec. 7, 2015; Accepted: Dec. 23, 2015; Published: Jan. 11, 2016
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Sheikh Majedul Huq, Department of Marketing, Begum Rokeya University, Rangpur, Bangladesh
Md. Nekmahmud, Department of Marketing, Begum Rokeya University, Rangpur, Bangladesh
Mst. Shuly Aktar, Department of Marketing, Begum Rokeya University, Rangpur, Bangladesh
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Ethics is the code of conduct of Business. It is a highly significant considerable issue in case of any advertising. But the uses or degree of competition of unethical practices of advertising are increasing in Bangladesh than the before. Most of the multinational, global and local companies use some unethical and misleading advertising to increase their immediate sales volume of products by providing untruthful and over colored information about their products qualities and ingredients. For this reason, standard and branded companies can’t achieve customer’s satisfaction and their desired goal. The present study attempts to make the customer awareness regarding unethical practices of advertising in Bangladesh. Beside the study examines the status of unethical practices of adverting in Bangladesh and identify the ways of overcoming the problems of unethical practices. In this study, seven (7) identified products of different companies which are involved with unethical practices of advertising have been selected as a sample. Qualitative techniques are gathered and presented in a descriptive way. In Bangladesh maximum companies are not following the proper ethical standards in advertising and unable to maintaining the Consumer Rights. For this reason, consumers are deceived due to false and unrealistic advertising copy. Informative, truthful, creative, effective, realistic, beautiful and social advertising makes a good effect on the socio economic condition of any country.
Advertising, Advertising Copy, Ethics, Unethical Advertising, Consumer Rights, Bangladesh
To cite this article
Sheikh Majedul Huq, Md. Nekmahmud, Mst. Shuly Aktar, Unethical Practices of Advertising in Bangladesh: A Case Study on Some Selective Products, International Journal of Economics, Finance and Management Sciences. Vol. 4, No. 1, 2016, pp. 10-19. doi: 10.11648/j.ijefm.20160401.12
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