International Journal of Economics, Finance and Management Sciences
Volume 4, Issue 5, October 2016, Pages: 284-291
Received: Oct. 13, 2016;
Published: Oct. 13, 2016
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Mengxin Qi, IBG Digital Banking, DBS Bank (China) Ltd, Shanghai, P. R. China
This paper discusses that under the background of experience economy, how can traditional banks transform and upgrade their environments, services, products and marketing through cloud computing, big data, mobile communication, social network, and Internet of Things, so as to create quality customer experience.
The Four Dimensional Design and Application of Experience Bank, International Journal of Economics, Finance and Management Sciences.
Vol. 4, No. 5,
2016, pp. 284-291.
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