Modeling Co-optimization of an Enterprise’s Production Capacity, Retail Sale and Advertising
International Journal of Economics, Finance and Management Sciences
Volume 7, Issue 4, August 2019, Pages: 125-130
Received: Aug. 3, 2019;
Accepted: Aug. 26, 2019;
Published: Sep. 16, 2019
Views 69 Downloads 22
Sherstennikov Yuriy, Economy Faculty, Oles Honchar Dnipro National University, Dnipro, Ukraine
Yakovenko Aleksandr, Economy Faculty, Oles Honchar Dnipro National University, Dnipro, Ukraine
The work deals with the development of one of the methods for simulating the logistics system of an enterprise. The aim of the article is using the approach developed by J. Forrester to build a simulation model, based on which it is possible to perform mathematical co-optimization of the production capacity, retail sale and advertising of an enterprise which produces a single product. The paper formulates a system of equations describing the logistics system of the enterprise. The model of logistical system offered by authors is original. This model has no analogues in the scientific literature. Article purpose is working out of a technique of the co-ordinated definition of optimum parametres of logistical system. Article develops a numerical method of the decision of an optimising problem which is based on system of the equations written down in shape with discrete time. The calculations of the time behavior of all rates of the logistics system (rate of production, rate of delivery), as well as the behavior of the inventory levels at the wholesale warehouse and retail are carried out. The optimization problem of determining the maximum economic efficiency is formulated and solved. In this case, production capacity and advertising costs are considered as variable parameters of the optimization problem. By numerical calculations, it is proved that there is a single point of maximum economic efficiency as a function of the planned capacity of the enterprise. Dependence on time of current profit of the enterprise is calculated and analysed.
Modeling Co-optimization of an Enterprise’s Production Capacity, Retail Sale and Advertising, International Journal of Economics, Finance and Management Sciences.
Vol. 7, No. 4,
2019, pp. 125-130.
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/
) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Pedchenko, Н. С (2011). Application of economic and mathematical methods at strategic management in potential of development of manufacture. The scientific bulletin of the Poltava university of economy і trade, 2 (47), 88-91.
Voronov, V. A. & Marıýta, A. N. (1997). A method of optimisation of a way of manufacture. Information-mathematical models in economy and management. - Dnepropetrovsk: Science and education, 1997, 12-15.
Skrınkovskıı, R. M. (2015). Diagnostics of trading activity of manufacture. Business inform, 7, 201-205.
Gvozdetsky, І. В and Ostapchuk O. V (2011). The analysis of approaches to modelling of managerial processes by the industrial enterprise. Business inform, 5 (1), 79-80.
Olejnik, Є. В (2015). Scenary planning of processes of updating of the basic means of the industrial enterprises. Business inform, 9, 174-179.
Mountain, And. А, Kolpakova, And. Г and Lokshin B. Ja (1998). Dynamic model of process of manufacture, storage and sale of the goods of daily demand. News of the Russian Academy of Sciences. The theory and control systems, 1, 144-148.
Sherstennikov, Ю. В (2013). Modelling of development of small enterprise in the conditions of the competitive market. Business inform, 7, 129-135.
Sherstennikov, Ю. В and Porohnja V. M (2017) Methodological approach to modelling of time parametres of development of structure and properties of small enterprise. The state and regions. A series: Economy and business. 2, 26-33.
Sherstennikov, Ю. В and Kasjan, With. Я (2016). Modelling of logistics and the coordination of rate of manufacture of the goods with rate of realisation. Economy problems. 3, 314-320.
Sherstennikov J. V., T. M. Rudjanova and V. Ju. Britska. (2018). Modelling optimisation of capacity of the enterprise. Business inform, 6, 186-192.
Sherstennikov, Ю. В. And Rudjanova, Т. М (2014). Modelling of mechanisms of influence on rates of sales of production of the enterprise. Actual problems of economy, 1, 551-559.
Sherstennikov, Yu V. (2018) Modeling Optimization of an Enterprise’s Production Capacity and Retail Sales. Business inform, 6, 186-192.
Sherstennikov, Ю. В. (2013). Modelling of oligipoly taking into account the logistics, the limited release and enterprise advertising. Business inform, 10, 135-141.
Forrester, Jay W. (1958), Industrial DYNAMICS - A Major Breakthrough for Decision Makers, Harvard Business Review, Vol. 36, № 4, pp. 37-66 (July-August 1958).
Forrester, J. (1971). Bases of cybernetics of the enterprise (Industrial dynamics), Moscow, 1971, 340 p.