This paper discusses that under the background of experience economy, how can traditional banks transform and upgrade their environments, services, products and marketing through cloud computing, big data, mobile communication, social network, and Internet of Things, so as to create quality customer experience.
| Published in | International Journal of Economics, Finance and Management Sciences (Volume 4, Issue 5) |
| DOI | 10.11648/j.ijefm.20160405.18 |
| Page(s) | 284-291 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Bank, Experience, Sharing, Cloud Computing, Big Data
| [1] | B. Joseph Pine II and James H. Gilmore, Welcome to the Experience Economy, Harvard Business Review, 1998, 76 (7/8), pp. 97-105. |
| [2] | B. Joseph Pine II and James H. Gilmore, The Experience Economy, Trans. Y. Xia. Beijing: China Machine Press, 2008. |
| [3] | Small, self-service and platform-based bank outlets is the future trend, Shanghai Financial News, 2015(12). |
| [4] | T. Wang, There May Be No Bank, But Always Financial Services, FT Chinese, 2015. |
| [5] | X. Wang, Strategic Research on Retail Business of Excellent International Banks, The Chinese Banker, 2015(3). |
| [6] | M. Yang and F. Shi, The Pyramid Model and Experiential Marketing, Enterprise Vitality, 2006(12), pp. 42. |
| [7] | Y. Jia, The "Smart" Transform of Banking Industry, China Finance, 2015(7). |
| [8] | Flagship Store of Ping'an Bank: New Concept Leading the Development of Outlets, Xinhua Finance, 2014. |
| [9] | Banks Entering into a Card-less Era, Creating Extraordinary Financial Experience, China Merchants Bank, 2014. |
| [10] | M. Mesaglio and S. Mingay, Bimodal IT: How to be Digitally Agile Without Making a Mess, Gartner, 2014. |
| [11] | Z. Lin and J. Zhang, Analysis of Transform of Physical Outlets: Take Umpqua Bank as an Example, China Banking Industry, 2015(7). |
| [12] | Nvwang Dingding. A Wealth Management Product that May "Understand" the Users Best in the Internet Finance Circle, 36 Krypton, 2015. |
| [13] | H. Yi, Improving the Ability of Risk Management with Big Data, China Finance, 2015(8), pp. 12-15. |
| [14] | Z. Zhao, Real-time Intelligent Bank, Beijing: China Financial Publishing House, 2015, pp. 77. |
| [15] | Schmitt. Experiential Marketing, Beijing: China Three Gorges Press, 2001. |
| [16] | Community Economy, the Next Battle Field where Banks Fight for "Long Tail", Internet Finance Net, 2016. |
| [17] | User Experience, Using "Experience Map" to Capture Every Pain Points of Products, Tuicool, 2015. |
| [18] | S. Zhu, Experiential Marketing and Its Model Structure, Business Economics and Administration, 2003(5), pp. 25-27. |
| [19] | T. Wang and G. Cui, Interpretation and Construction of Experience Economy Against the Background of Economic Form, Economic Management (New Management), 2003, pp. 43-49. |
| [20] | J. Chen, Multi-layer Customer Experience and Experience Life Cycle, Statistics and Decision, 2005 (second half of June), pp. 109-111. |
| [21] | L. Wang and X. Qian, The Definition of Experience Connotation and the Strategy Research on Experience Marketing, Journal of Huazhong University of Science and Technology (Social Science Edition), 2007(5), pp. 62-66. |
| [22] | Z. Zhao, Appreciate Differences – Rebuilding Customer Experience in A New Era of Ecosystem, Modern Bankers, 2015(10). |
| [23] | 21st Century Touchstone Financial Design Award Announced, China Business, 2016. |
APA Style
Mengxin Qi. (2016). The Four Dimensional Design and Application of Experience Bank. International Journal of Economics, Finance and Management Sciences, 4(5), 284-291. https://doi.org/10.11648/j.ijefm.20160405.18
ACS Style
Mengxin Qi. The Four Dimensional Design and Application of Experience Bank. Int. J. Econ. Finance Manag. Sci. 2016, 4(5), 284-291. doi: 10.11648/j.ijefm.20160405.18
AMA Style
Mengxin Qi. The Four Dimensional Design and Application of Experience Bank. Int J Econ Finance Manag Sci. 2016;4(5):284-291. doi: 10.11648/j.ijefm.20160405.18
Share This Article
Twitter
Linked In
Facebook
Copy
Download@article{10.11648/j.ijefm.20160405.18,
author = {Mengxin Qi},
title = {The Four Dimensional Design and Application of Experience Bank},
journal = {International Journal of Economics, Finance and Management Sciences},
volume = {4},
number = {5},
pages = {284-291},
doi = {10.11648/j.ijefm.20160405.18},
url = {https://doi.org/10.11648/j.ijefm.20160405.18},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20160405.18},
abstract = {This paper discusses that under the background of experience economy, how can traditional banks transform and upgrade their environments, services, products and marketing through cloud computing, big data, mobile communication, social network, and Internet of Things, so as to create quality customer experience.},
year = {2016}
}
TY - JOUR T1 - The Four Dimensional Design and Application of Experience Bank AU - Mengxin Qi Y1 - 2016/10/13 PY - 2016 N1 - https://doi.org/10.11648/j.ijefm.20160405.18 DO - 10.11648/j.ijefm.20160405.18 T2 - International Journal of Economics, Finance and Management Sciences JF - International Journal of Economics, Finance and Management Sciences JO - International Journal of Economics, Finance and Management Sciences SP - 284 EP - 291 PB - Science Publishing Group SN - 2326-9561 UR - https://doi.org/10.11648/j.ijefm.20160405.18 AB - This paper discusses that under the background of experience economy, how can traditional banks transform and upgrade their environments, services, products and marketing through cloud computing, big data, mobile communication, social network, and Internet of Things, so as to create quality customer experience. VL - 4 IS - 5 ER -
Information
Email: