Assessing the Link between service Innovation and Performance in Telecommunication Industry
Science Journal of Business and Management
Volume 2, Issue 1, February 2014, Pages: 16-23
Received: Jan. 9, 2014; Published: Feb. 20, 2014
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Authors
Ogunnaike, Olaleke Oluseye, Department of Business Management, Covenant University, Ota, Ogun State, Nigeria
Ibidunni, Stephen Ayodotun, Department of Business Management, Covenant University, Ota, Ogun State, Nigeria
Adetowubo-King, Sunday, Department of Business Education, Tai Solarin college of Education, Ijebu Ode
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Abstract
Literature search has revealed that despite the dominance of services in modern economies, and their rapid growth worldwide, there are limited researches in the area of service innovation. This study attempted to bridge the gap by ascertaining the nature of relationship between innovation and firm performance. The study adopted a mixture of expost-facto and survey research design. The sources of data for the study were both primary and secondary. The research instrument was developed and it was subjected to both validity and reliability measures and was found to be valid and reliable for the study. Simple random sampling technique was adopted for the study. Three hypotheses were formulated and subjected to inferential statistical tests such as correlation and regression. It was discovered that service process innovation, service modification and service innovation structure are significantly related to firm performance. It was recommended that firms should put in place service innovation structure that is coupled with quality improvement practices in order to sustain and enhance its competitive advantage and customer patronage.
Keywords
Service Process Innovation, Service Modification, Service Innovation Structure and Performance
To cite this article
Ogunnaike, Olaleke Oluseye, Ibidunni, Stephen Ayodotun, Adetowubo-King, Sunday, Assessing the Link between service Innovation and Performance in Telecommunication Industry, Science Journal of Business and Management. Vol. 2, No. 1, 2014, pp. 16-23. doi: 10.11648/j.sjbm.20140201.13
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