Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico
Science Journal of Business and Management
Volume 2, Issue 5, October 2014, Pages: 116-122
Received: Sep. 10, 2014; Accepted: Oct. 5, 2014; Published: Oct. 20, 2014
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Authors
Zulema Córdova Ruiz, Master in Management, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico; Research Areas: Management, Finance and Accounting
Loreto María Bravo Zanoguera, Doctor of Administrative Sciences, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico, Research Areas: Management, Finance and Accounting
Sósima Carrillo, Doctor of Administrative Sciences, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico, Research Areas: Management, Finance and Accounting
Ana Cecilia Bustamante Valenzuela, Doctor of Administrative Sciences, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico, Research Areas: Management, Finance and Accounting
Sofía Lizzett Reyes Ayala, Master in Management, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico; Research Areas: Management, Finance and Accounting
Lourdes Patricia Escobar Pérez, Master in Management, Faculty Administratives Sciences, Autonomous University of Baja California, Mexico; Research Areas: Management, Finance and Accounting
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Abstract
Small and Medium Enterprises (SMEs) due to their participation in the production of goods and services and as a source of jobs, are the basis of the economy in any country. In Mexico 95% of the companies have a family structure or are controlled by a family, so it is important to identify strategies that favor their continuation over time. This research was conducted in order to analyze the strategies that SMEs have implemented that have allowed them to remain in the market. In the process were applied 30 questionnaires to the founders and managers of small family businesses constituted by members of the Chinese community situated in the city of Mexicali, Baja California, Mexico. These companies develop activities and a strategy based on experience, and show a marked reluctance to invest time and effort in designing strategic planning, is why is essential carry out actions that will help them continue the operation of its business with, in order to achieve their permanence, growth and consolidation.
Keywords
Strategic Planning, Strategy, Family Business, Chinese Community
To cite this article
Zulema Córdova Ruiz, Loreto María Bravo Zanoguera, Sósima Carrillo, Ana Cecilia Bustamante Valenzuela, Sofía Lizzett Reyes Ayala, Lourdes Patricia Escobar Pérez, Strategic Planning in the Family Business of the Chinese Community of Mexicali, Baja California, Mexico, Science Journal of Business and Management. Vol. 2, No. 5, 2014, pp. 116-122. doi: 10.11648/j.sjbm.20140205.11
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