Quality Service in the Hotel Industry: Evidence from Alisa Hotel Ghana
Science Journal of Business and Management
Volume 2, Issue 5, October 2014, Pages: 131-135
Received: Aug. 29, 2014; Accepted: Oct. 10, 2014; Published: Oct. 30, 2014
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Authors
Gloria Honny Asirifi, Department of Hotel, Catering and Institutional Management, Accra Polytechnic, Accra, Ghana
Paul Goddey Gablah, Research Department, Accra Polytechnic, Accra Ghana
Emmanuel Kwaw, Department of Hotel, Catering and Institutional Management, Cape Coast Polytechnic, Cape Coast, Ghana
Joseph Honny, Account Department, University of Ghana School Allied Health Science, Accra, Ghana
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Abstract
The delivery of high quality services is one of the most important and most difficult tasks that any service organization faces due to its unique characteristics such as intangibility, Perishability, variability, inseparability and its labour intense nature. In most cases, service quality is judged by customers and as such it is the customers’ perception of how well a service meets or exceeds their expectations that define service quality. Service quality leads to customer loyalty and higher profitability when other factors have been considered. It is against the back ground that the study was undertaken to assess quality service delivery in the hotel industry. The research therefore used SERVQUAL Model to assess service quality in the hotel industry using customers of the hotel as respondents. Primary data for the research was collected using a modified pretested questionnaire developed around the SERVQUAL model. Respondents assessed service quality on a Non-comparative Scaling Techniques (ranging from Extremely Good, Very Good, Good, Bad, Very Bad, and Extremely Bad) based on tangibles, reliability, responsiveness, assurance and empathy. The findings from the study depict various concerns from customers as to their expectation and experiences. However, customers overall assessment of the service quality of the hotel depicted that, 30% rate service quality as excellent, 36% as very good, 27% as good while 7% rated their service as average. This is an indication that service quality was acceptable by customers who patron.
Keywords
Service Quality, Hotel Industry, SERVQUAL Model, Customer, Alisa Hotel the Services of Alisa Hotel
To cite this article
Gloria Honny Asirifi, Paul Goddey Gablah, Emmanuel Kwaw, Joseph Honny, Quality Service in the Hotel Industry: Evidence from Alisa Hotel Ghana, Science Journal of Business and Management. Vol. 2, No. 5, 2014, pp. 131-135. doi: 10.11648/j.sjbm.20140205.13
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