Does blood Count? Buying Decision-Making Processes in Stepfamilies
Science Journal of Business and Management
Volume 2, Issue 6, December 2014, Pages: 163-169
Received: Nov. 30, 2014; Accepted: Dec. 6, 2014; Published: Dec. 17, 2014
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László Józsa, Széchenyi István University, Marketing and Management Department, Győr, Hungary
Boglárka Eisingerné Balassa, Széchenyi István University, Marketing and Management Department, Győr, Hungary
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The aim of the study is to analyze one of the most relevant, current and interesting courses of social processes. Consumer behavior researches have always been focused on studying and analyzing consumption of different types of families and households. Social processes are influenced by way of life and lifestyle of families, and it is true reverse as well. The process of knowledge transfer is in a patchwork family so complicated and complex, like in a big company. The processes and the problems are same because the different generations. The socialization of children and by this the forming of their way of life and lifestyle, their consumption and buying habits will be printed by the sample in the family. Describing and characterizing the lifestyles of families and family members who are living, raising or holding on as a parent in a patchwork family meet with difficulties. There are so many patchwork families so many kinds of them but one is clear: the way of life and the lifestyle of them is very special, unique and differs from a classical or “nuclear” family. The aim of this article is to describe a new consumer group, to discover the phenomenon, the lifestyle and the consumption habits of the group through lifestyle-researching methods.
Consumer Behavior, Stepfamily, Family Typology
To cite this article
László Józsa, Boglárka Eisingerné Balassa, Does blood Count? Buying Decision-Making Processes in Stepfamilies, Science Journal of Business and Management. Vol. 2, No. 6, 2014, pp. 163-169. doi: 10.11648/j.sjbm.20140206.11
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