CSR Value for Consumers: Indian Perspectives
Science Journal of Business and Management
Volume 3, Issue 3, June 2015, Pages: 71-76
Received: Apr. 19, 2015; Accepted: May 11, 2015; Published: May 26, 2015
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Authors
Basanta Kumar, Department of Business Administration, Utkal University, Bhubaneswar, India
Anjali Panda, Faculty of Marketing, DAV School of Management, Bhubaneswar, India
Brajaraj Mohanty, Faculty of Strategy, Xavier Institute of Management, Bhubaneswar, India
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Abstract
The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.
Keywords
Consumer Values, Consumer Perceptions, Social Responsibility
To cite this article
Basanta Kumar, Anjali Panda, Brajaraj Mohanty, CSR Value for Consumers: Indian Perspectives, Science Journal of Business and Management. Vol. 3, No. 3, 2015, pp. 71-76. doi: 10.11648/j.sjbm.20150303.12
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