Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites
Science Journal of Business and Management
Volume 3, Issue 4, August 2015, Pages: 109-115
Received: Jun. 16, 2015; Accepted: Jul. 9, 2015; Published: Jul. 21, 2015
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Authors
Li Zhihong, School of Business Administration, South China University of Technology, Guangzhou, China
Cheng Yu, School of Business Administration, South China University of Technology, Guangzhou, China
Wu Yushan, School of Business Administration, South China University of Technology, Guangzhou, China
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Abstract
This paper studies the coopetition between two websites which are platforms to offer online video. We use two-sided market theory and game theory to analyze a duopoly market of online video websites. An online video service system is established, including online video websites, copyright owners of online video, advertisers and viewers. After discussing the negotiation of copyright trading, the effect for viewers to watch online video, the effect of advertising, we focus on the coopetition between the duopoly online video websites. We conclude that cooperation is the optimal strategy to promote the development of online video websites.
Keywords
Online Video Service, Online Video Website, Coopetition, Game Theory, Two-Sided Market
To cite this article
Li Zhihong, Cheng Yu, Wu Yushan, Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites, Science Journal of Business and Management. Vol. 3, No. 4, 2015, pp. 109-115. doi: 10.11648/j.sjbm.20150304.13
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