The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria
Science Journal of Business and Management
Volume 3, Issue 5, October 2015, Pages: 134-144
Received: Jul. 10, 2015; Accepted: Jul. 24, 2015; Published: Aug. 1, 2015
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Authors
Naima Yahiaoui, Faculty of Economic, Commercial and Management Sciences, Batna University, Batna, Algeria
Fatiha Benoumessad, Faculty of Economic, Commercial and Management Sciences, Batna University, Batna, Algeria
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Abstract
he study aimed to determine the role of information systems in the management of marketing crises stages and requirements; and identify the relationship between the marketing information systems and the marketing crises management. in a group of enterprises in Batna (Sonelgaz company, cement company and dairy Aures). To achieve these objectives we follow a set of scientific research methods achieve synergy among them systematically, these approaches are: deductive approach which is based on logical thinking has been adopted by the researcher in determining the dimensions of the problem of the research and drafting of logical assumptions associated with the study and inductive approach to prove the validity of hypotheses. The researcher prepared a questionnaire for the organizations in the study and distributed 60 to the enterprises in Batna, and analyzed using simple correlation coefficient and multi addition to simple regression. The study found after analyzing their data and test hypotheses set of results such: a variation in the availability of marketing information systems and its components in the enterprises in Batna, no significant correlation between marketing information systems and marketing variables of crisis management, there are significant effect after marketing information systems in post-marketing crisis management.
Keywords
Information Systems, Requirements and Stages of Marketing Crises, Marketing Crises Management
To cite this article
Naima Yahiaoui, Fatiha Benoumessad, The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria, Science Journal of Business and Management. Vol. 3, No. 5, 2015, pp. 134-144. doi: 10.11648/j.sjbm.20150305.11
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