Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model
Science Journal of Business and Management
Volume 3, Issue 5, October 2015, Pages: 175-189
Received: Aug. 11, 2015; Accepted: Aug. 19, 2015; Published: Aug. 29, 2015
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Authors
Mohammad Taghipour, Department of Industrial Engineering, Science and Research Branch of Islamic Azad University, Tehran, Iran
Jahangir Ahmadi Sarchoghaei, Department of Tourism Management, Non-Profit Institution of Higher Education, Aba- Abyek, Qazvin, Iran
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Abstract
This research aims to identify tourist attractions in Borujerd County in order to develop new tourism markets in Lorestan province of Iran. For that purpose and with the use of GIS, parameters such as slope, aspect, elevation, precipitation, land use, topography, and landform geology are separately studied and digital maps for each feature are created. Through interviews with experts and with regard to those parameters, ecotourism activities in the region are identified; and the final maps of the zones suitable for these activities are produced. These activities have been analyzed using TOPSIS multi-criteria decision model and based on marketing factors. TOPSIS analysis defines the order of preference of the region’s tourism activities as ecotourism, rural tourism, hiking, mountaineering, and winter sports respectively. In other words, the mentioned activities have higher marketing priority.
Keywords
Marketing, New Tourism Markets, Natural Attractions, Rural Tourism, Geographic Information System (GIS), Borujerd County
To cite this article
Mohammad Taghipour, Jahangir Ahmadi Sarchoghaei, Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model, Science Journal of Business and Management. Vol. 3, No. 5, 2015, pp. 175-189. doi: 10.11648/j.sjbm.20150305.16
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