The Development of Cloud Computing Service Pricing—Based on the Life Cycle Theory
Science Journal of Business and Management
Volume 4, Issue 3, June 2016, Pages: 102-107
Received: May 18, 2016;
Accepted: May 28, 2016;
Published: Jun. 13, 2016
Views 3670 Downloads 106
Ruijie Zhao, School of Business Administration, South China University of Technology, Guangzhou, China
Yu Zhao, School of Civil Engineering, Zhengzhou University, Zhengzhou, China
The application of cloud computing is conducive to the efficient allocation of resources and cost reduction. With the vigorous development of cloud technology, more and more enterprises have involved in cloud services, so the competition among providers is increasingly fierce. How to formulate a reasonable price strategy is one of the current matters urgently needing solved for the long term benefit of the market. Only by establishing the good pricing strategy can enterprises better seize market and build a stable customer relationship. Based on the concept of cloud computing, this paper makes a brief comment on the study of the literature of the three types of pricing mechanisms in the business life cycle of cloud computing. It is pointed out that dynamic pricing can better meet the interests of both sides of supply and demand and become the main trend of future pricing. Future research needs to study the characteristics of the cloud service life cycle from the cloud services industry. Consider the long-term benefits of customers and suppliers, and develop dynamic pricing mechanism.
The Development of Cloud Computing Service Pricing—Based on the Life Cycle Theory, Science Journal of Business and Management.
Vol. 4, No. 3,
2016, pp. 102-107.
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