Building Research Framework of Relationship Between Corporate Culture, Working Motivation and Employee’s Loyalty
Science Journal of Business and Management
Volume 4, Issue 5, October 2016, Pages: 144-149
Received: Jul. 24, 2016; Accepted: Aug. 1, 2016; Published: Aug. 21, 2016
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Authors
Bui Thi Minh Thu, Hanoi University of Home Affairs in Central, Quang Nam, Viet Nam
Le Nguyen Doan Khoi, Research Affairs Department - Technology Business Incubation Center, Can Tho University, Can Tho, Vietnam
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Abstract
Corporate culture currently has played very important role of creating intangible asset for determining a sustainable development of firms. Researches on corporate culture in the world have been grouped into two main directions: firstly focusing on managerial characteristics of cultural factor in business management. Second one emphasizes impact of cultural factors on employees of firms, especially firms with multi-culture environment. This paper follows the second direction, which studies effect of cultural factors on working motivation, and employee’s loyalty. Objective of this study is to build a research framework of relationship between corporate culture, working motivation and employee’s loyalty, applying for Vietnamese enterprises.
Keywords
Working Motivation, Loyalty, Corporate Culture
To cite this article
Bui Thi Minh Thu, Le Nguyen Doan Khoi, Building Research Framework of Relationship Between Corporate Culture, Working Motivation and Employee’s Loyalty, Science Journal of Business and Management. Vol. 4, No. 5, 2016, pp. 144-149. doi: 10.11648/j.sjbm.20160405.11
Copyright
Copyright © 2016 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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