Measures in the Area of Sales in Company Crisis

Drago Dubrovski

doi:doi:10.11648/j.sjbm.20160406.11

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Measures in the Area of Sales in Company Crisis

Drago Dubrovski

Received: 12 September 2016 Accepted: 11 October 2016 Published: 3 November 2016

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Abstract

Regarding different causes which have led to the crisis in the company, its type, available assets and characteristics of the company, it is not possible to apply one of the generally accepted models, concepts or approaches for crisis solving. In spite of difference of positions, due to the characteristics of the crisis, it is however possible to describe certain measures which are most commonly applied for crisis healing by companies. Such measures can be classified in several groups. One of the most important area when the company is faced with crisis are the measures to be prepared and executed in the area of revenue and sales where the crisis is usually shown mostly as declining sales in value and/or quantity. Such measures can be: increase in sales, selection of production – sale assortment and levelling prices. In the paper the measures from the field of revenue and sales in times of acute crisis in a company are explained, together with some empirical evidence from the Slovenian business practice. The final conclusion of this paper is that the company crisis cannot be eliminated only by introducing financial measures, especially the measures in the area of revenue and sales can be critical which are unfortunately in many cases avoided or even neglected mostly due to necessary time and investment.

DOI	10.11648/j.sjbm.20160406.11
Published in	Science Journal of Business and Management (Volume 4, Issue 6, December 2016)
Page(s)	187-193
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Crisis, Crisis Management, Crisis Measures, Revenue, Sales

References

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Drago Dubrovski. (2016). Measures in the Area of Sales in Company Crisis. Science Journal of Business and Management, 4(6), 187-193. https://doi.org/10.11648/j.sjbm.20160406.11

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ACS Style

Drago Dubrovski. Measures in the Area of Sales in Company Crisis. Sci. J. Bus. Manag. 2016, 4(6), 187-193. doi: 10.11648/j.sjbm.20160406.11

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AMA Style

Drago Dubrovski. Measures in the Area of Sales in Company Crisis. Sci J Bus Manag. 2016;4(6):187-193. doi: 10.11648/j.sjbm.20160406.11

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@article{10.11648/j.sjbm.20160406.11,
  author = {Drago Dubrovski},
  title = {Measures in the Area of Sales in Company Crisis},
  journal = {Science Journal of Business and Management},
  volume = {4},
  number = {6},
  pages = {187-193},
  doi = {10.11648/j.sjbm.20160406.11},
  url = {https://doi.org/10.11648/j.sjbm.20160406.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20160406.11},
  abstract = {Regarding different causes which have led to the crisis in the company, its type, available assets and characteristics of the company, it is not possible to apply one of the generally accepted models, concepts or approaches for crisis solving. In spite of difference of positions, due to the characteristics of the crisis, it is however possible to describe certain measures which are most commonly applied for crisis healing by companies. Such measures can be classified in several groups. One of the most important area when the company is faced with crisis are the measures to be prepared and executed in the area of revenue and sales where the crisis is usually shown mostly as declining sales in value and/or quantity. Such measures can be: increase in sales, selection of production – sale assortment and levelling prices. In the paper the measures from the field of revenue and sales in times of acute crisis in a company are explained, together with some empirical evidence from the Slovenian business practice. The final conclusion of this paper is that the company crisis cannot be eliminated only by introducing financial measures, especially the measures in the area of revenue and sales can be critical which are unfortunately in many cases avoided or even neglected mostly due to necessary time and investment.},
 year = {2016}
}

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TY  - JOUR
T1  - Measures in the Area of Sales in Company Crisis
AU  - Drago Dubrovski
Y1  - 2016/11/03
PY  - 2016
N1  - https://doi.org/10.11648/j.sjbm.20160406.11
DO  - 10.11648/j.sjbm.20160406.11
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 187
EP  - 193
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20160406.11
AB  - Regarding different causes which have led to the crisis in the company, its type, available assets and characteristics of the company, it is not possible to apply one of the generally accepted models, concepts or approaches for crisis solving. In spite of difference of positions, due to the characteristics of the crisis, it is however possible to describe certain measures which are most commonly applied for crisis healing by companies. Such measures can be classified in several groups. One of the most important area when the company is faced with crisis are the measures to be prepared and executed in the area of revenue and sales where the crisis is usually shown mostly as declining sales in value and/or quantity. Such measures can be: increase in sales, selection of production – sale assortment and levelling prices. In the paper the measures from the field of revenue and sales in times of acute crisis in a company are explained, together with some empirical evidence from the Slovenian business practice. The final conclusion of this paper is that the company crisis cannot be eliminated only by introducing financial measures, especially the measures in the area of revenue and sales can be critical which are unfortunately in many cases avoided or even neglected mostly due to necessary time and investment.
VL  - 4
IS  - 6
ER  -

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Author Information

Drago Dubrovski

International School for Social and Business Studies, Mariborska, Celje, Slovenia

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APA Style

Drago Dubrovski. (2016). Measures in the Area of Sales in Company Crisis. Science Journal of Business and Management, 4(6), 187-193. https://doi.org/10.11648/j.sjbm.20160406.11

Copy | Download

ACS Style

Drago Dubrovski. Measures in the Area of Sales in Company Crisis. Sci. J. Bus. Manag. 2016, 4(6), 187-193. doi: 10.11648/j.sjbm.20160406.11

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AMA Style

Drago Dubrovski. Measures in the Area of Sales in Company Crisis. Sci J Bus Manag. 2016;4(6):187-193. doi: 10.11648/j.sjbm.20160406.11

Copy | Download

@article{10.11648/j.sjbm.20160406.11,
  author = {Drago Dubrovski},
  title = {Measures in the Area of Sales in Company Crisis},
  journal = {Science Journal of Business and Management},
  volume = {4},
  number = {6},
  pages = {187-193},
  doi = {10.11648/j.sjbm.20160406.11},
  url = {https://doi.org/10.11648/j.sjbm.20160406.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20160406.11},
  abstract = {Regarding different causes which have led to the crisis in the company, its type, available assets and characteristics of the company, it is not possible to apply one of the generally accepted models, concepts or approaches for crisis solving. In spite of difference of positions, due to the characteristics of the crisis, it is however possible to describe certain measures which are most commonly applied for crisis healing by companies. Such measures can be classified in several groups. One of the most important area when the company is faced with crisis are the measures to be prepared and executed in the area of revenue and sales where the crisis is usually shown mostly as declining sales in value and/or quantity. Such measures can be: increase in sales, selection of production – sale assortment and levelling prices. In the paper the measures from the field of revenue and sales in times of acute crisis in a company are explained, together with some empirical evidence from the Slovenian business practice. The final conclusion of this paper is that the company crisis cannot be eliminated only by introducing financial measures, especially the measures in the area of revenue and sales can be critical which are unfortunately in many cases avoided or even neglected mostly due to necessary time and investment.},
 year = {2016}
}

Copy | Download

TY  - JOUR
T1  - Measures in the Area of Sales in Company Crisis
AU  - Drago Dubrovski
Y1  - 2016/11/03
PY  - 2016
N1  - https://doi.org/10.11648/j.sjbm.20160406.11
DO  - 10.11648/j.sjbm.20160406.11
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 187
EP  - 193
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20160406.11
AB  - Regarding different causes which have led to the crisis in the company, its type, available assets and characteristics of the company, it is not possible to apply one of the generally accepted models, concepts or approaches for crisis solving. In spite of difference of positions, due to the characteristics of the crisis, it is however possible to describe certain measures which are most commonly applied for crisis healing by companies. Such measures can be classified in several groups. One of the most important area when the company is faced with crisis are the measures to be prepared and executed in the area of revenue and sales where the crisis is usually shown mostly as declining sales in value and/or quantity. Such measures can be: increase in sales, selection of production – sale assortment and levelling prices. In the paper the measures from the field of revenue and sales in times of acute crisis in a company are explained, together with some empirical evidence from the Slovenian business practice. The final conclusion of this paper is that the company crisis cannot be eliminated only by introducing financial measures, especially the measures in the area of revenue and sales can be critical which are unfortunately in many cases avoided or even neglected mostly due to necessary time and investment.
VL  - 4
IS  - 6
ER  -

Copy | Download