Measures in the Area of Sales in Company Crisis
Science Journal of Business and Management
Volume 4, Issue 6, December 2016, Pages: 187-193
Received: Sep. 12, 2016; Accepted: Oct. 11, 2016; Published: Nov. 3, 2016
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Drago Dubrovski, International School for Social and Business Studies, Mariborska, Celje, Slovenia
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Regarding different causes which have led to the crisis in the company, its type, available assets and characteristics of the company, it is not possible to apply one of the generally accepted models, concepts or approaches for crisis solving. In spite of difference of positions, due to the characteristics of the crisis, it is however possible to describe certain measures which are most commonly applied for crisis healing by companies. Such measures can be classified in several groups. One of the most important area when the company is faced with crisis are the measures to be prepared and executed in the area of revenue and sales where the crisis is usually shown mostly as declining sales in value and/or quantity. Such measures can be: increase in sales, selection of production – sale assortment and levelling prices. In the paper the measures from the field of revenue and sales in times of acute crisis in a company are explained, together with some empirical evidence from the Slovenian business practice. The final conclusion of this paper is that the company crisis cannot be eliminated only by introducing financial measures, especially the measures in the area of revenue and sales can be critical which are unfortunately in many cases avoided or even neglected mostly due to necessary time and investment.
Crisis, Crisis Management, Crisis Measures, Revenue, Sales
To cite this article
Drago Dubrovski, Measures in the Area of Sales in Company Crisis, Science Journal of Business and Management. Vol. 4, No. 6, 2016, pp. 187-193. doi: 10.11648/j.sjbm.20160406.11
Copyright © 2016 Authors retain the copyright of this article.
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