Social Entrepreneurship and Empowerment of Rural Women: Artemali Case
Science Journal of Business and Management
Volume 7, Issue 4, August 2019, Pages: 80-86
Received: Jul. 8, 2019; Accepted: Aug. 19, 2019; Published: Sep. 4, 2019
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Authors
Villanueva Lendechy Héctor Manuel, Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México
Tapia Villagómez Ivonne, Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México
García González Fernando, Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México
Navarro Martino Rey David Sigfrido, Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México
Spíndola Flores Fabiola, Business Department, Iberoamericana University of Puebla, San Andrés Cholula, Puebla, México
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Abstract
In the municipality of Tepatlaxco de Hidalgo, a federative entity of Puebla, in the country of Mexico, 30 rural women started the business of manufacturing and marketing handicrafts with the pine leaf, called “ocoxal”, with a sustainability perspective, to improve the quality of life of their families motivated by economic deprivation. This research was of qualitative type, applying inductive methods and convenience sampling, documentary techniques and panel interviews in situ, worksheets and an interview guide. Six women from the municipality of Tepatlaxco were interviewed, who are part of the management of the Artemali company. The data obtained were analyzed based on two variables: social entrepreneurship and empowerment of rural women. In this first part of the research, three categories were used: own business, learning and sustainability. The results of the interviewees showed that the business is profitable, which has allowed some aspects of the quality of life of their families to improve. It is also sustainable because they limit the amount of ocoxal to be collected from the forest, carry out cleaning campaigns of the forest, participate in breast cancer prevention campaigns and give courses to children to take care of the forest. In addition, they have entered commercially in Europe, in fairs that promote the sale of handicrafts several countries.
Keywords
Social Entrepreneurship, Empowerment, Learning, Innovation, Sustentabilidad
To cite this article
Villanueva Lendechy Héctor Manuel, Tapia Villagómez Ivonne, García González Fernando, Navarro Martino Rey David Sigfrido, Spíndola Flores Fabiola, Social Entrepreneurship and Empowerment of Rural Women: Artemali Case, Science Journal of Business and Management. Vol. 7, No. 4, 2019, pp. 80-86. doi: 10.11648/j.sjbm.20190704.12
Copyright
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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