Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad
Science Journal of Business and Management
Volume 7, Issue 5, October 2019, Pages: 127-134
Received: Aug. 31, 2019;
Accepted: Oct. 15, 2019;
Published: Oct. 23, 2019
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Muhammad Salman Arshad, Department of Management Sciences, Punjab Group of Colleges, University of Central Punjab, Lahore, Pakistan
Rohail Jibran, Department of Management Sciences, Punjab Group of Colleges, University of Central Punjab, Lahore, Pakistan
Hafiz Ayaz ul Qasmi, Department of Management Sciences, Punjab Group of Colleges, University of Central Punjab, Lahore, Pakistan
The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in return higher prices due to logistics and import duties could affect overall economy. The sample of 120 respondents will be selected haphazardly belonging to the Faisalabad for the purpose of data collection. Personal interviews and questionnaire will be used to collect the data from respondents. Suitable statistical techniques were used to analyze the gathered data. It’s likely that the findings would be helpful in understanding the reasons why consumers prefer branded and non-branded mobile phones and to give the recommendations to strengthen up the strategies that could increase consumer preferences towards Non-Branded mobile products over Branded mobile products. Descriptive statistics and averages were used to depict the data in SPSS 21. The results were shown in the tabular form. The likert scale was used from strongly disagree to disagree. The results showed that respondents liked branded mobile phones rather than local non-branded mobiles.
Muhammad Salman Arshad,
Hafiz Ayaz ul Qasmi,
Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad, Science Journal of Business and Management. Special Issue: Pure Marketing and Management.
Vol. 7, No. 5,
2019, pp. 127-134.
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