Science Journal of Business and Management
Volume 3, Issue 2-1, March 2015, Pages: 35-42
Received: Mar. 28, 2015;
Accepted: Mar. 30, 2015;
Published: Apr. 8, 2015
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Shin’ya Nagasawa, Graduate School of Commerce, Waseda University, Tokyo, Japan
The purpose of this paper is to explain the relationships and the meaning of the customer experience approach, which involves manufacturing and fabrication influenced by human kansei. This paper urgues as follows; What are the products that appeal to the senses?, Kansei marketing, Customer Experience and Kansei Marketing, Customer Experience and Sstrategic Experiential Modules, Customer Experience and Kansei Quality, Relationships between the Information Processing of the Senses and Customer Experience, Relationships between Functional Benefits and Customer Experience, and Summaries of the Examples the manufacturer’s product development capabilities constitute a source of the customers’ experience, creating the customer experience of products, including lifestyles and culture.
Customer Experience Affecting Human Kansei, Science Journal of Business and Management. Special Issue: Customer Experience Management / Marketing Branding.
Vol. 3, No. 2-1,
2015, pp. 35-42.
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