Product Development of Les Merveilleuses LADURÉE Cosmetics and Customer Experience
Science Journal of Business and Management
Volume 3, Issue 2-1, March 2015, Pages: 60-62
Received: Mar. 30, 2015; Accepted: Mar. 31, 2015; Published: Apr. 17, 2015
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Shoichi Kobayashi, ALBION Co., Ltd., 1-7-10 Ginza, Chuo-ku Tokyo, Japan Tokyo, Japan
Takao Someya, ALBION Co., Ltd., 1-7-10 Ginza, Chuo-ku Tokyo, Japan Tokyo, Japan
Shin’ya Nagasawa, Graduate School of Commerce, Waseda University, Nishiwaseda, shinjyuku-ku, Japan
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LADURÉE, a French manufacturer of high-grade Western confectioneries, and ALBION, a Japanese manufacturer of high-grade cosmetics, collaborated to develop and release a new cosmetic product series. These products became popular in the stagnant Japanese cosmetic industry. This study analyzed these products from the viewpoint of Bernd H. Schmitt’s customer experience marketing. Consequently, each module was found to possess a high level of customer experience, which was a primary factor in the series’ popularity.
LADURÉE, Cosmetics, Customer Experience
To cite this article
Shoichi Kobayashi, Takao Someya, Shin’ya Nagasawa, Product Development of Les Merveilleuses LADURÉE Cosmetics and Customer Experience, Science Journal of Business and Management. Special Issue: Customer Experience Management / Marketing Branding. Vol. 3, No. 2-1, 2015, pp. 60-62. doi: 10.11648/j.sjbm.s.2015030201.17
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