Application and Examination of the Concept of Customer Experience in the Development of “Ginza Honey” Skincare Products
Science Journal of Business and Management
Volume 3, Issue 2-1, March 2015, Pages: 63-65
Received: Mar. 30, 2015; Accepted: Mar. 31, 2015; Published: Apr. 17, 2015
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Authors
Hiroko Kawanobe, ALBION Co., Ltd., 1-7-10 Ginza, Chuo-ku Tokyo, Japan
Shoichi Kobayashi, ALBION Co., Ltd., 1-7-10 Ginza, Chuo-ku Tokyo, Japan
Takao Someya, ALBION Co., Ltd., 1-7-10 Ginza, Chuo-ku Tokyo, Japan
Atsuo Tanaka, GINZA Honey Bee project NPO, 3-9-11 Ginza, Chuo-ku, Tokyo 104-0061, Japan
Shin’ya Nagasawa, Graduate School of Commerce, Waseda University, Tokyo, Japan
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Abstract
The authors applied the concept of customer experience, advocated by Bernd H. Schmitt, to the IGNIS series, skincare products manufactured and sold by ALBION Co. Ltd., who launched a line of products that contain honey collected under the Ginza Bees Project. This paper discusses this product development case, as we were able to obtain a certain level of results.
Keywords
GINZA Bees Project, Skincare Products, Customer Experience
To cite this article
Hiroko Kawanobe, Shoichi Kobayashi, Takao Someya, Atsuo Tanaka, Shin’ya Nagasawa, Application and Examination of the Concept of Customer Experience in the Development of “Ginza Honey” Skincare Products, Science Journal of Business and Management. Special Issue: Customer Experience Management / Marketing Branding. Vol. 3, No. 2-1, 2015, pp. 63-65. doi: 10.11648/j.sjbm.s.2015030201.18
References
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