Science Journal of Business and Management

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Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module

Received: 09 April 2015    Accepted: 09 April 2015    Published: 23 April 2015
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Abstract

In a mature market like recent Japanese economy, “experiential marketing” has received attention as “differentiation strategy.” In this paper, we focus on behavior experiences (ACT Module of SEMs) in terms of “Embodied cognition.” Behavior experiences (ACT Module) are consumer’s behaviors and physiological /psychological effects occurs by consumer’s behaviors. The results shows that there are two points for leading to Behavior experiences (ACT Module), 1) design products that has factors leading to consumers behaviors, 2) design situations that has factors leading to consumers behaviors.

DOI 10.11648/j.sjbm.s.2015030201.21
Published in Science Journal of Business and Management (Volume 3, Issue 2-1, March 2015)

This article belongs to the Special Issue Customer Experience Management / Marketing Branding

Page(s) 78-82
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Customer Experience, Consumer Experience, Differentiation Strategy, Embodied Cognition, Behavioral Experience

References
[1] Schmitt, Bernd H. (1999), Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands, Free Press, Detroit.
[2] Nagasawa, S. ed., Waseda Business School Nagasawa Laboratory (2005), Creation of Customer Experiences That Bring Hit Products: Manufacturing That Excites the Kansei of Consumers, JUSE Press, Tokyo (in Japanese).
[3] Nagasawa, S. ed., Waseda Business School Nagasawa Laboratory (2006), Creation of Customer Experiences by Companies with Long-established Brands: Design Management to Meet Customers, Doyukan, Tokyo (in Japanese).
[4] Nagasawa, S. ed., Waseda University Business School Nagasawa Laboratory (2007), Manufacturing for Customer Experiences: Brand Value and Creation of Situations to Produce Hit Products, JUSE Press, Tokyo (in Japanese).
[5] Nagasawa, S. and T. Someya (2007), The Tradition of the Long-established Brand Toraya and its Innovation: Creation of Customer Experiences and Technology Management, Koyo Shobo, Tokyo (in Japanese).
[6] Nagasawa, S. ed., Waseda Business School Nagasawa Laboratory (2009), Premium Brand Strategy for Local and Traditional Industries: Technology Management That Brings Customer Experiences, Doyukan, Tokyo (in Japanese).
[7] Nagasawa, S. and M. Ishikawa (2010), Kyo-yuzen Chiso: Innovation in the 450-year-old Brand, Doyukan, Tokyo (in Japanese).
[8] Higuchi, T. and S. Morioka (2008), Body Mechanics, Miwa Shoten, Tokyo (in Japanese).
[9] Sasaki, M. and H. Mishima (2001), Ideas of Affordance, University of Tokyo Press, Tokyo (in Japanese).
[10] Norman, D.A. (2004), Emotional Design: Why We Love (or Hate) Everyday Things, Basic Books, New York.
[11] Norman, Donald A. (1990), Design of Everyday Things, Doubleday Business, New York.
[12] Fukazawa, N., M. Sasaki, and T. Goto (2004), The Ecology of Designs, Tokyo Shoseki, Tokyo (in Japanese).
Author Information
  • Graduate School of Commerce, Waseda University, Tokyo, Japan

  • Graduate School of Commerce, Waseda University, Tokyo, Japan; IBM Japan, Ltd., Tokyo, Japan

Cite This Article
  • APA Style

    Shin’ya Nagasawa, Shinich Otsu. (2015). Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module. Science Journal of Business and Management, 3(2-1), 78-82. https://doi.org/10.11648/j.sjbm.s.2015030201.21

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    ACS Style

    Shin’ya Nagasawa; Shinich Otsu. Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module. Sci. J. Bus. Manag. 2015, 3(2-1), 78-82. doi: 10.11648/j.sjbm.s.2015030201.21

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    AMA Style

    Shin’ya Nagasawa, Shinich Otsu. Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module. Sci J Bus Manag. 2015;3(2-1):78-82. doi: 10.11648/j.sjbm.s.2015030201.21

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  • @article{10.11648/j.sjbm.s.2015030201.21,
      author = {Shin’ya Nagasawa and Shinich Otsu},
      title = {Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module},
      journal = {Science Journal of Business and Management},
      volume = {3},
      number = {2-1},
      pages = {78-82},
      doi = {10.11648/j.sjbm.s.2015030201.21},
      url = {https://doi.org/10.11648/j.sjbm.s.2015030201.21},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.sjbm.s.2015030201.21},
      abstract = {In a mature market like recent Japanese economy, “experiential marketing” has received attention as “differentiation strategy.” In this paper, we focus on behavior experiences (ACT Module of SEMs) in terms of “Embodied cognition.” Behavior experiences (ACT Module) are consumer’s behaviors and physiological /psychological effects occurs by consumer’s behaviors. The results shows that there are two points for leading to Behavior experiences (ACT Module), 1) design products that has factors leading to consumers behaviors, 2) design situations that has factors leading to consumers behaviors.},
     year = {2015}
    }
    

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    AU  - Shinich Otsu
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    AB  - In a mature market like recent Japanese economy, “experiential marketing” has received attention as “differentiation strategy.” In this paper, we focus on behavior experiences (ACT Module of SEMs) in terms of “Embodied cognition.” Behavior experiences (ACT Module) are consumer’s behaviors and physiological /psychological effects occurs by consumer’s behaviors. The results shows that there are two points for leading to Behavior experiences (ACT Module), 1) design products that has factors leading to consumers behaviors, 2) design situations that has factors leading to consumers behaviors.
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