Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products
Science Journal of Business and Management
Volume 5, Issue 3, June 2017, Pages: 116-121
Received: May 4, 2017; Published: May 4, 2017
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Authors
Tien-Chin Wang, Dept. of International Business, National Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan
Muhammad Ghalih, Dept. of International Business, National Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan; State Polytechnic Tanah Laut, Pelaihari, Indonesia
Glen Andrew Porter, Dept. of Electronic Engineering, National Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan
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Abstract
These days’ technologies offer new channels to reach public and market, the convergence between the various communications fields increases which is in marketing public relations strategies used to for developing a brand awareness the product such as coffee products. This paper likewise provides a solution to develop a brand awareness via media store sellers who might help the company to promote their products in light of consumer behavior. In this study, one hundred and fifteen questionnaires, on facilities available in the society, and technology distributed online, and it focuses on generations millennial in Taiwan. The purpose of the survey will focus on coffee products from Indonesia which is called Coffindo Nusantara from Coffindo Company.
Keywords
Brand Awareness, Coffee Products, Marketing, Public Relations Strategies
To cite this article
Tien-Chin Wang, Muhammad Ghalih, Glen Andrew Porter, Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products, Science Journal of Business and Management. Vol. 5, No. 3, 2017, pp. 116-121. doi: 10.11648/j.sjbm.20170503.15
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