The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran
Journal of Human Resource Management
Volume 3, Issue 3, June 2015, Pages: 27-32
Received: Mar. 6, 2015; Accepted: May 22, 2015; Published: Jun. 5, 2015
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Authors
Shahram Nasiri, Department of Business management, Science and Research Branch, Islamic Azad University, Tehran, Iran
Reza Najafbagy, Department of Public management, Science and Research Branch, Islamic Azad University, Tehran, Iran
Amir Ashkan Nasiripour, Department of Health Services management, Science and Research Branch, Islamic Azad University, Tehran, Iran
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Abstract
Nowadays, regardless of what industry they are in, all organizations and managers are vigorously pursuing success, and the basic touchstone to achieve success in any organization, particularly a commercial organization, is having satisfied and loyal customers. Nonetheless, this ideal condition would never be met unless the organization enjoys a team of loyal staff. That is to say keeping satisfied and loyal customers will only be feasible in case of having satisfied and loyal staff, seeing that it is the latter who play the key role in conferring value to the organization and earning the loyalty and consent of the former. This study aimed at evaluating the role of employee loyalty in the success of commercial organizations in the field of heavy equipment dealerships. To this end, data was collected through library resources as well as a survey. The sample was comprised of 280 employees of heavy equipment dealerships and 280 customers who had referred to these dealers. This study involved 7 hypotheses, which were analyzed and checked through Pearson Correlation Coefficient and Regression. The findings show that organizational successful directly affected by loyalty of staff. Besides, positive correlations were reported between employee loyalty and services quality, between services quality and customer satisfaction and loyalty as well as between customer satisfaction and loyalty and success of organizations.
Keywords
Customer Loyalty, Employee Loyalty, Organizational Success, Service Quality
To cite this article
Shahram Nasiri, Reza Najafbagy, Amir Ashkan Nasiripour, The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran, Journal of Human Resource Management. Vol. 3, No. 3, 2015, pp. 27-32. doi: 10.11648/j.jhrm.20150303.12
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