International Journal of Business and Economics Research

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City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China

Received: 14 May 2017    Accepted:     Published: 16 May 2017
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Abstract

Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation between city brand identity and city brand loyalty. Survey with the size of 300 was gathered to be analyzed. Through a rigorous instrument development process, the following five construct were identified: brand awareness, brand image, perceived quality, brand identity, and brand loyalty. The instrument was proven to have a good fit, reliability, and validity. Three factors (brand awareness, brand image, perceived quality) were analyzed on how it affects brand identity and the effect of brand identity on brand loyalty. The purpose of this paper is to provide preliminary strategical data for city development and marketers in China.

DOI 10.11648/j.ijber.20170603.11
Published in International Journal of Business and Economics Research (Volume 6, Issue 3, June 2017)
Page(s) 32-39
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

City Competitiveness, City Brand, Brand Equity, Brand Management

References
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Author Information
  • Graduate School of Management, Shanghai University, Shanghai, China

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    Kunjoon Lee. (2017). City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China. International Journal of Business and Economics Research, 6(3), 32-39. https://doi.org/10.11648/j.ijber.20170603.11

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    Kunjoon Lee. City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China. Int. J. Bus. Econ. Res. 2017, 6(3), 32-39. doi: 10.11648/j.ijber.20170603.11

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    AMA Style

    Kunjoon Lee. City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China. Int J Bus Econ Res. 2017;6(3):32-39. doi: 10.11648/j.ijber.20170603.11

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  • @article{10.11648/j.ijber.20170603.11,
      author = {Kunjoon Lee},
      title = {City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China},
      journal = {International Journal of Business and Economics Research},
      volume = {6},
      number = {3},
      pages = {32-39},
      doi = {10.11648/j.ijber.20170603.11},
      url = {https://doi.org/10.11648/j.ijber.20170603.11},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ijber.20170603.11},
      abstract = {Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation between city brand identity and city brand loyalty. Survey with the size of 300 was gathered to be analyzed. Through a rigorous instrument development process, the following five construct were identified: brand awareness, brand image, perceived quality, brand identity, and brand loyalty. The instrument was proven to have a good fit, reliability, and validity. Three factors (brand awareness, brand image, perceived quality) were analyzed on how it affects brand identity and the effect of brand identity on brand loyalty. The purpose of this paper is to provide preliminary strategical data for city development and marketers in China.},
     year = {2017}
    }
    

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    AB  - Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation between city brand identity and city brand loyalty. Survey with the size of 300 was gathered to be analyzed. Through a rigorous instrument development process, the following five construct were identified: brand awareness, brand image, perceived quality, brand identity, and brand loyalty. The instrument was proven to have a good fit, reliability, and validity. Three factors (brand awareness, brand image, perceived quality) were analyzed on how it affects brand identity and the effect of brand identity on brand loyalty. The purpose of this paper is to provide preliminary strategical data for city development and marketers in China.
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