SWOT Analysis of Micro Entrepreneurship and Start-ups in Haryana
International Journal of Business and Economics Research
Volume 8, Issue 6, December 2019, Pages: 399-405
Received: Jul. 30, 2019; Accepted: Aug. 29, 2019; Published: Nov. 22, 2019
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Jyoti Yadav, Institute of Management Studies and Research, Maharishi Dayanand University, Rohtak, India
Neelam Gulati, Dayanand Anglo-Vedic Institute of Management, Faridabad, India
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MSMEs (Micro, Small and Medium Enterprises) have been globally considered as an engine of economic growth and as key instruments for promoting equitable development in most of the economies of the world. The MSMEs constitute over 90% of total enterprises in most of the economies and are credited with generating the highest rates of employment growth. They not only play crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also help in industrialization of rural & backward areas, which in turn, reduces regional imbalances, assuring more equitable distribution of national income and wealth. Micro, Small and Medium Enterprises (MSME) and Start-ups play vital role in the process of development in India. It generates employment at low cost and helps the society to move on the path of prosperity & growth. As more than 65% of Indians live in villages and as there is little scope for establishment of Large-scale industries in these areas, MSME is an important aspect with regard to development of rural areas. Even though the State has huge potential for industrialization, especially for MSME sector, its potential has not been fully harnessed so far. Thus the present paper is an attempt towards finding out the Strengths, Weaknesses, Opportunities and Threats of MSMEs and Start-ups in the State of Haryana. The present study proposes interprets, analyse, and understand the challenges faced by the Micro entrepreneurs and their business in Haryana State. By virtue of so, the study will prove to be a panacea for Micro entrepreneurs and start-ups. The study further suggests them how to increase the innovativeness, decision making and diversification of their businesses in Haryana state.
Micro, Small and Medium Enterprises (MSMEs), Start-ups, Strengths, Weaknesses, Opportunities, Threats
To cite this article
Jyoti Yadav, Neelam Gulati, SWOT Analysis of Micro Entrepreneurship and Start-ups in Haryana, International Journal of Business and Economics Research. Vol. 8, No. 6, 2019, pp. 399-405. doi: 10.11648/j.ijber.20190806.20
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