Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir

Shagufta Ashraf; Ghulam Mustafa Azam; Waqar Ashraf

doi:doi:10.11648/j.jim.20150405.18

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Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir

Shagufta Ashraf, Ghulam Mustafa Azam, Waqar Ashraf

Published in Journal of Investment and Management (Volume 4, Issue 5)

Received: 20 July 2015 Accepted: 5 August 2015 Published: 12 August 2015

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Abstract

The study sought to find out the motivational strategies and its impact on employee motivational level. The purpose of the study is to provide effective motivational strategies for banking sector of Azad Kashmir to use to motivate employee’s, improve and increase productivity in organization. The Literature review enables us to understand the various theories on motivation and the effects have on productivity. The researcher adopted a questionnaire to collect primary data regarding what will make employees to perform and increase productivity. The study was conducted by collecting data from sample of 90 respondents selected from five districts of Azad Jammu and Kashmir including Mirpur , Kotli, Palandri and Bagh and Rawalakot using questionnaire. The data was analyzed using frequencies and percentage distribution. The result shows that “Advancement Opportunity” has the highest impact on motivational level on employees working in National Bank of Pakistan working in Azad Kashmir

Published in	Journal of Investment and Management (Volume 4, Issue 5)
DOI	10.11648/j.jim.20150405.18
Page(s)	191-195
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Motivation, Human Resource (HR), Strategy, Workforce, Public Sector, Productivity, Intrinsic Motivation, Extrinsic Motivation

References

[1]	Armstrong M., (2006) Human Resource Management Practice, Kogan Page, Pp 251-269
[2]	Bloisi W. et. al. (2003), Management and Organizational Behavior, McGraw-Hill,Pp 16208
[3]	Benabou R and Triole, J (2003); Intrinsic and Extrinsic Motivation, Review of Economic Studies.
[4]	Bratt. R and Triole, J (2003); Intrinsic and Extrinsic Motivation, Review of Economic Studies
[5]	Delfqaauw, J. and Dur, R. (2008); Incentives and Workers motivation in the public sector.
[6]	Harvard Business School Press (2005), Motivating people for Improved Performance.
[7]	Ivananceich, John M. (2004) Human resource management 9th Edition.
[8]	Kovach, K. (1987). What motivates employees? Workers and Supervisors give different answers. Business Horizons. September/October, 58-65
[9]	Krietner R. et. al.(1999), Organisational behavior, First European edition, McGraw-Hill International Gaming and Wagering Business 15 (3), 17-18.
[10]	Marchington M and Wilkinson A. (2005), Human Resource Management at Work: People Management and Development.
[11]	Perry J.L and Wise L.R (1990); The motivational Bases of public service
[12]	Vandenabeele W (2007); Toward a public Administration theory of public service motivation: An institutional Approach, Public Management Review.
[13]	Taylor, S.L., Cosenza, R. (1997). 10 thoughts on employee retention.Human Resource Focus 74 (10). 74
[14]	Werner J.M and Desimone R.L (2006), Human Resource Development.

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APA Style

Shagufta Ashraf, Ghulam Mustafa Azam, Waqar Ashraf. (2015). Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir. Journal of Investment and Management, 4(5), 191-195. https://doi.org/10.11648/j.jim.20150405.18

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ACS Style

Shagufta Ashraf; Ghulam Mustafa Azam; Waqar Ashraf. Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir. J. Invest. Manag. 2015, 4(5), 191-195. doi: 10.11648/j.jim.20150405.18

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AMA Style

Shagufta Ashraf, Ghulam Mustafa Azam, Waqar Ashraf. Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir. J Invest Manag. 2015;4(5):191-195. doi: 10.11648/j.jim.20150405.18

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@article{10.11648/j.jim.20150405.18,
  author = {Shagufta Ashraf and Ghulam Mustafa Azam and Waqar Ashraf},
  title = {Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir},
  journal = {Journal of Investment and Management},
  volume = {4},
  number = {5},
  pages = {191-195},
  doi = {10.11648/j.jim.20150405.18},
  url = {https://doi.org/10.11648/j.jim.20150405.18},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20150405.18},
  abstract = {The study sought to find out the motivational strategies and its impact on employee motivational level. The purpose of the study is to provide effective motivational strategies for banking sector of Azad Kashmir to use to motivate employee’s, improve and increase productivity in organization. The Literature review enables us to understand the various theories on motivation and the effects have on productivity. The researcher adopted a questionnaire to collect primary data regarding what will make employees to perform and increase productivity. The study was conducted by collecting data from sample of 90 respondents selected from five districts of Azad Jammu and Kashmir including Mirpur , Kotli, Palandri and Bagh and Rawalakot using questionnaire. The data was analyzed using frequencies and percentage distribution. The result shows that “Advancement Opportunity” has the highest impact on motivational level on employees working in National Bank of Pakistan working in Azad Kashmir},
 year = {2015}
}

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TY  - JOUR
T1  - Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir
AU  - Shagufta Ashraf
AU  - Ghulam Mustafa Azam
AU  - Waqar Ashraf
Y1  - 2015/08/12
PY  - 2015
N1  - https://doi.org/10.11648/j.jim.20150405.18
DO  - 10.11648/j.jim.20150405.18
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 191
EP  - 195
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.20150405.18
AB  - The study sought to find out the motivational strategies and its impact on employee motivational level. The purpose of the study is to provide effective motivational strategies for banking sector of Azad Kashmir to use to motivate employee’s, improve and increase productivity in organization. The Literature review enables us to understand the various theories on motivation and the effects have on productivity. The researcher adopted a questionnaire to collect primary data regarding what will make employees to perform and increase productivity. The study was conducted by collecting data from sample of 90 respondents selected from five districts of Azad Jammu and Kashmir including Mirpur , Kotli, Palandri and Bagh and Rawalakot using questionnaire. The data was analyzed using frequencies and percentage distribution. The result shows that “Advancement Opportunity” has the highest impact on motivational level on employees working in National Bank of Pakistan working in Azad Kashmir
VL  - 4
IS  - 5
ER  -

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Author Information

Shagufta Ashraf

Department of Public Administration, Faculty of Administrative Sciences, University of Management Sciences and Information Technology Kotli, Azad Kashmir, Pakistan
Ghulam Mustafa Azam

Department of Public Administration, Faculty of Administrative Sciences, University of Management Sciences and Information Technology Kotli, Azad Kashmir, Pakistan
Waqar Ashraf

Department of Business Administration, Faculty of Administrative Sciences, University of Management Sciences and Information Technology, Kotli Azad Kashmir, Pakistan

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Plain Text BibTeX RIS

APA Style

Shagufta Ashraf, Ghulam Mustafa Azam, Waqar Ashraf. (2015). Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir. Journal of Investment and Management, 4(5), 191-195. https://doi.org/10.11648/j.jim.20150405.18

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ACS Style

Shagufta Ashraf; Ghulam Mustafa Azam; Waqar Ashraf. Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir. J. Invest. Manag. 2015, 4(5), 191-195. doi: 10.11648/j.jim.20150405.18

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AMA Style

Shagufta Ashraf, Ghulam Mustafa Azam, Waqar Ashraf. Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir. J Invest Manag. 2015;4(5):191-195. doi: 10.11648/j.jim.20150405.18

Copy | Download

@article{10.11648/j.jim.20150405.18,
  author = {Shagufta Ashraf and Ghulam Mustafa Azam and Waqar Ashraf},
  title = {Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir},
  journal = {Journal of Investment and Management},
  volume = {4},
  number = {5},
  pages = {191-195},
  doi = {10.11648/j.jim.20150405.18},
  url = {https://doi.org/10.11648/j.jim.20150405.18},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20150405.18},
  abstract = {The study sought to find out the motivational strategies and its impact on employee motivational level. The purpose of the study is to provide effective motivational strategies for banking sector of Azad Kashmir to use to motivate employee’s, improve and increase productivity in organization. The Literature review enables us to understand the various theories on motivation and the effects have on productivity. The researcher adopted a questionnaire to collect primary data regarding what will make employees to perform and increase productivity. The study was conducted by collecting data from sample of 90 respondents selected from five districts of Azad Jammu and Kashmir including Mirpur , Kotli, Palandri and Bagh and Rawalakot using questionnaire. The data was analyzed using frequencies and percentage distribution. The result shows that “Advancement Opportunity” has the highest impact on motivational level on employees working in National Bank of Pakistan working in Azad Kashmir},
 year = {2015}
}

Copy | Download

TY  - JOUR
T1  - Impact of Motivational Strategies on Employee Motivational Level: A Case Study of National Bank of Pakistan in Azad Jammu and Kashmir
AU  - Shagufta Ashraf
AU  - Ghulam Mustafa Azam
AU  - Waqar Ashraf
Y1  - 2015/08/12
PY  - 2015
N1  - https://doi.org/10.11648/j.jim.20150405.18
DO  - 10.11648/j.jim.20150405.18
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 191
EP  - 195
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.20150405.18
AB  - The study sought to find out the motivational strategies and its impact on employee motivational level. The purpose of the study is to provide effective motivational strategies for banking sector of Azad Kashmir to use to motivate employee’s, improve and increase productivity in organization. The Literature review enables us to understand the various theories on motivation and the effects have on productivity. The researcher adopted a questionnaire to collect primary data regarding what will make employees to perform and increase productivity. The study was conducted by collecting data from sample of 90 respondents selected from five districts of Azad Jammu and Kashmir including Mirpur , Kotli, Palandri and Bagh and Rawalakot using questionnaire. The data was analyzed using frequencies and percentage distribution. The result shows that “Advancement Opportunity” has the highest impact on motivational level on employees working in National Bank of Pakistan working in Azad Kashmir
VL  - 4
IS  - 5
ER  -

Copy | Download