“Total Attractiveness” for Consumer in advanced D.D.-B.B. Systemic Marketing in Tourism Management
Part of literature and practice in tourism destination (Management) often consider (in case of weak marketing point of view) a too restrictive interpretation and implementation of (destination) “attractiveness”. This is a paradox. Frequently attractiveness in tourist destination management only means natural and intrinsic appeal of a destination, site or locus or similar. In important btoc fields, management and systemic marketing enlarge significance/contents of (complete) “attractiveness” (for the consumer-final client ). Also tourist destination management, rarely completely oriented to consumer (person-consumer), must reduce gap in implementation of real comprehensive, entire attractiveness (for consumer in btoc tourism). This paper also indicates how to apply to tourist destination management “complete” and impacting attractiveness, with really systemic marketing proposed by the author and gradually activated by outstanding firms also in Italy. So, this paper that enlarges “attractiveness” (for consumers) word , like occurs in other btoc fields, focalizes new kind of systemic marketing concepts and approaches, to increase impact of really comprehensive destination attractiveness (for consumer-final client ) not only using web. Also, this paper with neologisms , emphasizes how enlarged “attractiveness”(for consumers) can ameliorate (in btoc tourism management) multiple systemic “differentiation” by a lot of important (systemic) marketing topics, now including neologisms like: bunch, blend, propositioning, and so on, referring to single or aggregate of single advanced systemic marketing. Looking to unrestricted attractiveness, this paper proposes a shift from “natural” limited attractiveness to a real whole attractiveness, involving so called “persumer” (person-consumer) and it presents a new related concepts and a (called D.D.-B.B.) multi polyhedric systemic marketing approach to ameliorate impact on consumer (in btoc Tourism Management). To catch other opportunities referring to so called “external valorization”, (multi-polyhedric) S.A.W.A or “Systemic Articulated Whole Attractiveness”, activates polyhedric, strong “mixtures” (including experiential marketing), bunch and blend and other concepts impacting on “Whole Multiple Systemic Differentiation” related to a complete attractiveness. This includes effects of propositioning to positioning not only brand or normal packages in tourism. This paper proposes various possible innovations in words and emphasizes how various new attractiveness (of a specific whole firm) for the consumer-customer depends also on aggregating single (multi-articulated ) advanced systemic marketing into D.D. (new articulated and consumer oriented D.O., part of a new DOM) , to get (through B.B.) more and really excellent results by comprehensive, whole differentiation (not only of intrinsic site-destination) also sprung from “new” complete Attractiveness (to the consumer- final client).
“Total Attractiveness” for Consumer in advanced D.D.-B.B. Systemic Marketing in Tourism Management, Journal of Investment and Management. Special Issue: Attractiveness and Governance of Tourist Destinations.
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