Culinary Tourism: Made in Italy Food and Real Estate Finance for the Creation of a Culinary Theme Park
Journal of Investment and Management
Volume 4, Issue 1-1, February 2015, Pages: 51-57
Received: Dec. 18, 2014;
Accepted: Dec. 25, 2014;
Published: Jan. 23, 2015
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Carlo Felice Maggi, Dept. of Management, University of Turin, Turin, Italy
Michela Avataneo, Graduate in “Economia e Direzione Delle Imprese”, University of Turin, Turin, Italy
There are numerous studies and research on tourism as well as specifically on culinary tourism, all aimed at understanding their characteristics and how to develop them into a source of growth for the country. The special features of the new culinary theme park (F.I.C.O.) render it innovative. It is not only a project that has never been seen before, but one that was able to profit by the many competitive advantages offered by the country, such as general tourism, Made in Italy food, and the driving force of a prosperous agribusiness sector. Managed by Eataly, a globally established enterprise, F.I.C.O., aims to become the largest centre in the world for the celebration of Italian agribusiness. Innovation is even found in the way that the project is organised and how it obtains its necessary funds, which are collected through a Real Estate Finance project. Its attractiveness is lastly tested through a random sample of interviews that allowed for feedback by the use of a statistical method, a practical and concrete result of a previous general analysis as well as a statistical summary of the typical behaviour of consumers and travellers.
Carlo Felice Maggi,
Culinary Tourism: Made in Italy Food and Real Estate Finance for the Creation of a Culinary Theme Park, Journal of Investment and Management. Special Issue: Attractiveness and Governance of Tourist Destinations.
Vol. 4, No. 1-1,
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