Creative Resources for Attractive Seaside Resorts: The French Turn
Journal of Investment and Management
Volume 4, Issue 1-1, February 2015, Pages: 77-85
Received: Dec. 20, 2014; Accepted: Jan. 12, 2015; Published: Feb. 11, 2015
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Authors
Anne Gombault, Research Cluster for Creative Industries, KEDGE Business School, Bordeaux-Marseille, France
Ludovic Falaix, Laboratoire ACTé EA 4281, Blaise Pascal University, Clermont-Ferrand France
Emeline Hatt, Laboratoire interdisciplinaire en urbanisme – EA 889, Aix Marseille Univeristy, Aix Marseille, France
Jérôme Piriou, Tourism Management Institute, La Rochelle Business School, La Rochelle, France
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Abstract
This article presents a qualitative analysis of the specific strategies used by coastal resorts in the South of France to valorise their creative regional resources. These strategies emerge from factors of change in the trajectories of the resorts: change in the relationship between man and nature, environmental turning point and the need for sustainability, emergence of creative tourism centred on recreation, sport and culture. The research is supported by three case studies, Biarritz, Lacanau and Martigues, and assesses the constraints that arise in terms of design and management of coastal resorts and tourist areas, against a background of numerous conflicting requirements, including attractiveness and sustainability. The effects of these strategies can call into question the choice of resources selected, associated forms of governance, as well as conflicts in use that may emerge.
Keywords
Seaside Resorts, Regional Resources, Nature, Heritage, Surf, Creative Tourism, Attractiveness, Governance
To cite this article
Anne Gombault, Ludovic Falaix, Emeline Hatt, Jérôme Piriou, Creative Resources for Attractive Seaside Resorts: The French Turn, Journal of Investment and Management. Special Issue: Attractiveness and Governance of Tourist Destinations. Vol. 4, No. 1-1, 2015, pp. 77-85. doi: 10.11648/j.jim.s.2015040101.20
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