| Peer-Reviewed

Ethical Food as a Differentiation Factor for Tourist Destinations: The Case of “Slow Food”

Received: 27 November 2014    Accepted: 15 December 2014    Published: 27 December 2014
Views:       Downloads:
Abstract

In recent years, the topic of ethical food has assumed increasing importance in international academic debate. Despite there being some studies carried out on this topic, there is limited literature on the role ethical food plays in the tourism sector and, specifically, in tourist destination attractiveness. This paper explores how ethical food can be a driver of destination attractiveness and how it is possible to take advantage of this issue for particular tourist destinations. In this paper, ethical food as a destination attraction is explained through the case of Slow Food. Results show that ethical food has a very important role to play in the future of destination attractiveness thanks to special events and projects concerning ethical food, which also contribute to the sustainability of a destination. Finally, strategies to exploit the potential of this ethical food so as to develop tourist destination attractiveness are drawn.

Published in Journal of Investment and Management (Volume 4, Issue 1-1)

This article belongs to the Special Issue Attractiveness and Governance of Tourist Destinations

DOI 10.11648/j.jim.s.2015040101.11
Page(s) 1-9
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Ethical Food, Tourist Destination, Slow Food, Tourist Strategies, Sustainability

References
[1] UNWTO, Global Report On Food Tourism. Madrid, Spain: UNWTO, 2012.
[2] Context Marketing, Ethical Food. Context Marketing, 2010.
[3] P. Sarkar (2014) Ethicurean- A Study on ethical Food Trends, Opportunities and Risks, in Advances in Hotel, Travel and Tourism Research: A Global Perspective, Babarasidas Chandiwala Institute of Hotel Management and Catering Technology, New Delhi, pp. 93-102.
[4] M. Clarke, Ethical Foods. International Situation Assessment, Opportunities and Threats. Barton: RIRDC, 2012
[5] S. Redl, Culinary Tourism for Young Adult Travellers and its connection to Destination Management, Bachelor Thesis, Vienna: Modul Vienna University, 2013.
[6] Food Ethics Council, Food Distribution. An Ethical Agenda. Brighton, UK: Food Ethics Council, 2008.
[7] M. Fischer Boel, “‘Just desserts’: Ethics, Quality and Traceability in EU Agricultural and Food Policy" in Ethical Traceability and Communicating Food, C. Coff, D. Barling, M. Korthals, T. Nielsen, Eds. Dordrecht NL: Springer, 2008, pp. 260-263
[8] R. Sebastiani, F. Montagnini, and D. Dalli, “Ethical consumption and new business models in the food industry, evidence from the Eataly case”,. Journal of Business Ethics, Vol. 14, No. 3, 2012, pp. 473-488
[9] B. Huybrechts, and D. Reed, “Introduction: Fair trade in different national contexts”, Journal of Business Ethics, Vol. 92, No. 2, 147–150.
[10] J.A. Muncy, and S.J. Vitell “Consumer ethics: An empirical investigation of the ethical beliefs of the final consumer”, Journal of Business Research, Vol. 24, No.1, 1992, pp. 297-312.
[11] A. Crane, and D. Matten, Business Ethics. Oxford: OUP, 2004.
[12] W. Sinnott-Armstrong, “It's Not My Fault”, in Advances in the economics of environmental resources: Vol. 5. Perspectives on Climate Change. Science, Economics, Politics, Ethics, W. Sinnott, Armstrong, and R. B. Howarth, Eds. Amsterdam, Elsevier, 2005, pp. 285–307.
[13] I. Szmigin, and M. Carrigan, “Exploring the dimensions of ethical consumption”, European Advances in Consumer Research, Vol. 7, 2006, pp.608-613.
[14] D. B. Holt, “How consumers Consume: A Typology of consumption practices”, Journal of Consumer Research, Vol. 22, No. June, 1995, pp. 1-16.
[15] J. Snider, R.H. Paul, and D. Martin, “Corporate social responsibility in the 21st century: A view from the world’s most successful firms”, Journal of Business Ethics, Vol. 48, No. 2, 2003, pp. 175–187.
[16] M. Grimmer, and T. Bingham “Company environmental performance and consumer purchase intentions”, Journal of Business Research, Vol. 66, 2013, pp. 1945-1953.
[17] OECD, The Future of Food. Long-term Prospects for the Agro-food Sector. Paris: OECD, 1998.
[18] H. Willer, and L. Kilcher, The World of Organic Agriculture Statistics and Emerging Trends 2011, FIBL-IFOAM Report, Bonn, Germany: IFOAM, 2011.
[19] E. Tavella, and C.N. Hjortso, “Design and manage local organic food supply chains: benefits of using soft systems methodology”, 2011, Online available from http://journals.isss.org/index.php/proceedings55th/article/viewFile/1629/603 (Accessed 18 November 2014).
[20] S. Balu, N. Garg, P. Majumder, J. Park, R. Sawani, and D. Sharma, “Ethical food consumption: a discussion on the environmental and social impacts of “green foods””, MBA White Paper, UNC Kenan-Flagler Business School, W06-021, 2006, pp. 1-6.
[21] H. Buller, and C. Morris, Farm animal welfare aspects of the CAP. London: RSPCA, 2002.
[22] Welfare Quality, “Science and society improving animal welfare”, Welfare Quality conference proceedings, Brussels, Belgium, pp. 1-8, 2005.
[23] H. Buller, and C. Morris, "Farm animal welfare: a new repertoire of nature-society relations or modernisms re-embedded?", Sociologia Ruralis, Vol. 43, No. 3, 2003, pp. 216-237
[24] D.E. Goodman, "Agro-Food Studies in the 'Age of Ecology': Nature, corporeality, bio-politics", Sociologia Ruralis, Vol 39, No. 1, 1999, pp. 17-38.
[25] L. Busch, "The moral economy of grades and standards", Journal of Rural Studies, Vol. 16, No. 3, 2000, pp. 273-283.
[26] http://www.ft.com/cms/s/0/236d978c-bbac-11e1-9436-00144feabdc0.html#axzz25Col1UXR
[27] E. Papaoikonomou, G. Ryan, and M. Ginieis, “Towards a holistic approach of the attitude behaviour gap in ethical consumer behaviours: empirical evidence from Spain”, Int. Adv. Econ. Res., Vol. 17, No. 1, 2011, pp.77–88.
[28] IGD, Ethical Shopping in Europe, Radlett, Herts: IGD, 2008.
[29] J. Sánchez-Taylor, J., “Sex tourism and inequalities” in Tourism and Inequality: Problems and Prospects, S. Cole, and N. Morgan, Eds. Wallingford, Oxfordshire: CAB International, 2010, pp. 49–66.
[30] S. Carlisle, “Access and Marginalization in a Beach Enclave Resort” in Tourism and Inequality: Problems and Prospects, S. Cole, and N. Morgan, Eds. Wallingford, Oxfordshire: CAB International, 2010, pp. 67–84.
[31] S. Cole, and N. Morgan, Tourism and Inequality: Problems and Prospects. Wallingford, Oxfordshire: CAB International, 2010.
[32] C.M. Hall, “Equal access for all? regulative mechanisms, inequality and tourism mobility”, in Tourism and Inequality: Problems and Prospects, S. Cole, and N. Morgan, Eds. Wallingford, Oxfordshire: CAB International, 2010, pp. 34-48.
[33] K.L. Andereck, M.V. Karin, R.C. Knopf, and C.A. Vogt, “Residents’ perceptions of community tourism impacts”, Annals of Tourism Research, Vol. 32, No. 4, 2005, pp. 1056-1076.
[34] C. Choi, and I. Murray, “Resident attitudes toward sustainable community tourism”, Journal of Sustainable Tourism, Vol. 18, No. 4, 2010, pp. 575-594.
[35] M. Grimmer, M. Cugno, and M. Viassone, “Vecchie e nuove prospettive di sviluppo del turismo in Italia”, Rassegna Economica, Vol. 1, 2012, pp. 45-73.
[36] C. Bender, “Thinking globally, acting locally, discussing online: The slow food movement quickens with new media”, Communication Theses. Paper 86, 2012.
[37] C.M. Hall, L. Sharple, R. Mitchell, and N. Macionis, Food Tourism around the World. Development, Management and Markets. Abingdon, Oxon: Butterworth-Heinemann, 2003.
[38] S. Vengesayi S, “Destination attractiveness: Are there relationships with destination attributes”, The Business Review, Cambridge, Vol. 10, No. 2, pp. 289-294.
[39] M. Trunfio, L. Petruzzellis, and C. Nigro, “Tour operators and alternative tourism in Italy: Exploiting niche markets to increase international competitiveness”, International Journal of Contemporary Hospitality Management, Vol. 18, No. 5, 2006, pp. 426-438.
[40] D. Alexander, “The geography of Italian pasta”, The Professional Geographer, Vol. 52, No. 3, 2000, pp. 553-566.
[41] C.M. Hall, and L. Sharples, “The consumption of experiences or the experiences of consumption? An introduction to the tourism of taste”, in Food Tourism Around the World: Development, Management and Markets, C. M. Hall, E. Sharples, R. Mitchell, N. Macionis, and B. Cambourne, Eds. Oxford: Butterworth-Heinemann, 2003, pp. 1-24.
[42] C.M. Hall, E. Sharples,R. Mitchell, B. Cambourne, and N. Macionis, Food Tourism Around the World: Development, Management and Markets. Oxford: Butterworth-Heinemann, 2003.
[43] FAO, Ethical Issues in Food and Agriculture. Rome: FAO.
[44] D. Birch, Understanding Drivers and Barriers to Consumption of South East Queensland Local and Regional Foods. Maroochydore: Queensland Government, 2012.
[45] SERIO, Research & Innovation. 2008. Understanding of Consumer Attitudes and Actual Purchasing Behaviour, with Reference to Local and Regional Foods, Plymouth, Devon: University of Plymouth, Drake Circus, 2008.
[46] J. Sweney, “Slow Food. Enriching the Tourism experience through agricultural diversity”, Tourism and Hospitality Research in Ireland. Concepts, Issues and challenges, THRC Waterford Institute of Technology. School of Humanities publications, 2007.
[47] Almatourism, Food between Tourism and Life Quality, https://blogeirest.files.wordpress.com/2014/01/almatourism-call.pdf
[48] T. Lang, “From ‘value-for-money’ to ‘values-for-money’? Ethical food and policy in Europe”, Environment and Planning A, Vol. 42, No. 8, pp. 1814–1832.
[49] C. Strauch, and B. Schaer, Netzwerke für Kommunikation und Kooperation in den Produktmärkten Bio-Fleisch und Bio-Getreide, Freising: Ecozept GbR, 2005.
[50] http://ec.europa.eu/research/participants/data/ref/fp7/89847/research-food_en.pdf
[51] J.N. Pretty, A.S. Ball, T. Lang,. and J.I.L. Morison, “Farm costs and food miles: An assessment of the full cost of the UK weekly food basket”, Food Policy, Vol. 30, No. 1, 2005, pp. 1-19.
[52] http://www.wordwendang.com/en/word_economy/0617/49537_2.html
[53] S. Żakowska-Biemans, “Factors underlying consumption of organic food in the opinion of Polish consumers”, Agronomy Research, Vol. 7, Special issue II, 2009, pp. 768–774.
[54] W. Young, K. Hwang, S., McDonald,. and C.J. Oates, “Sustainable consumption: green consumer behaviour when purchasing products”, Sustainable Development, Vol. 18, No. 1, 2010, pp. 20–31.
[55] http://www.ethicalconsumer.org/commentanalysis/consumerism/thepriceofethics.aspx
[56] C. Petrini, and G. Padovani, Slow Food Revolution. Milano: Rizzoli, 2005.
[57] C. Petrini, Buono, Pulito e Giusto. Turin: Einaudi, 2005.
[58] M. Fonte, “Slow Food's presidia: what do small producers do with big retailers?”, in Between the Local and the Global (Research in Rural Sociology and Development, Volume 12) T. Marsden, and J. Murdoch, Eds. Bingley, UK: Emerald Group Publishing Limited, 2006, pp.203 - 240
[59] S. Buiatti, “Food and tourism: the role of the ‘Slow Food’ Association’”, in Food Agri-culture and Tourism, K. Sidali, A. Spiller, and B. Schulze, Eds. 2011, Heidelberg, Springer.
[60] http://www.academia.edu/896364/SLOW_FOOD_Enriching_the_Tourism_experience_through_agricultural_diversity
[61] E. Lorenzini, “Origin labelled products, territorial marks and their contribution to rural development. Evidence from Italy and France”, Working Paper SIEP, No. 649, 2010.
[62] C. Peano, and F. Sottile, Slow Food Presidia in Europe: A Model of Sustainability. Bra, Slow Food Foundation for Biodiversity, Accessible on: http://www.slowfood.com/sloweurope/wp-content/uploads/Ricerca-presidi-Europa-ENG.pdf .
[63] H.R. Yurtseven, and O. Kaya, “Slow tourists: a comparative research based on cittaslow principles”, American International Journal of Contemporary Research, Vol.1, No. 2, 2011, pp. 91-98.
[64] http://www.slowfood.com/international/21/our-events
[65] A. H.N. Mak, M. L., and A. Eves, Globalisation and food consumption in tourism, Annals of Tourism Research, Vol. 29, No.1, 2012, pp. 171-196.
[66] S. Fullagar, K. Markwell, and E. Wilson, Slow Tourism: Experiences andMobilities. Bristo: Channel View, 2012.
[67] Salone Internazionale del Gusto (2011). http://www.salonedelgusto.com/. Accessed December 14, 2011.
[68] Terra Madre (2011), http://www.terramadre.info/pagine/welcome.lasso?n=en&-session=terramadre:6D711C1E02a9e20041uXV32A86DC. Accessed December 14, 2011.
[69] A. Tencati, and L. Tsolnai, “Collaborative enterprise and sustainability: the case of Slow Food”, Journal of Business Ethics, Vol. 110, No. 3, 2012, pp. 345-354.
[70] M. Bratec, “Sustaining through Gastronomy: The Case of Slow Food Movement in Slovenia, its Impacts on Socio-cultural Environments and Tourism Development”, BEST Education Network Think Tank VIII Sustaining Quality of Life through Tourism, 2008.
[71] M.C. Muntean, C. Nistor, R. Nistor, D. Sarpe, “OENO-Gourmet Tourism – A new way of Romanian tourism boost”, Latest Trends on Cultural Heritage and Tourism, 2010, 241-246.
[72] C. Petrini, B. Watson, and D. Madison, Slow Food: Collected Thoughts on Taste, Tradition, and the Honest Pleasures of Food. Bra: Slow Food Editore, 2001.
[73] A. Dobson, “Environmental citizenship: towards sustainable development”, Sustainable Development, Vol. 15, No. 5, 2007, pp.276–285.
[74] M.J. Polonsky, “Transformative green marketing: Impediments and opportunities”, Journal of Business Research, Vol. 64, No. 12, 2011, pp. 1311-1319.
[75] FAO, Report of the Panel of Eminent Experts on Ethics in Food and Agriculture. Rome: Editorial Group FAO Information Division, 2001.
[76] Food Ethics Council, The Future of Food. Foresight and beyond. Brighton: Food Ethics Council, 2011.
[77] N. Dolšak, and E. Ostrom, The Commons in the New Millennium: Challenges and Adaptation. Cambridge, MA: MIT Press, 2003.
[78] Sustainability Institute, Commodity System Challenges: Moving Sustainability into the Mainstream of Natural Resource Economies. Hartland: Sustainability Institute, 2003.
Cite This Article
  • APA Style

    Milena Viassone, Martin Grimmer. (2014). Ethical Food as a Differentiation Factor for Tourist Destinations: The Case of “Slow Food”. Journal of Investment and Management, 4(1-1), 1-9. https://doi.org/10.11648/j.jim.s.2015040101.11

    Copy | Download

    ACS Style

    Milena Viassone; Martin Grimmer. Ethical Food as a Differentiation Factor for Tourist Destinations: The Case of “Slow Food”. J. Invest. Manag. 2014, 4(1-1), 1-9. doi: 10.11648/j.jim.s.2015040101.11

    Copy | Download

    AMA Style

    Milena Viassone, Martin Grimmer. Ethical Food as a Differentiation Factor for Tourist Destinations: The Case of “Slow Food”. J Invest Manag. 2014;4(1-1):1-9. doi: 10.11648/j.jim.s.2015040101.11

    Copy | Download

  • @article{10.11648/j.jim.s.2015040101.11,
      author = {Milena Viassone and Martin Grimmer},
      title = {Ethical Food as a Differentiation Factor for Tourist Destinations: The Case of “Slow Food”},
      journal = {Journal of Investment and Management},
      volume = {4},
      number = {1-1},
      pages = {1-9},
      doi = {10.11648/j.jim.s.2015040101.11},
      url = {https://doi.org/10.11648/j.jim.s.2015040101.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.s.2015040101.11},
      abstract = {In recent years, the topic of ethical food has assumed increasing importance in international academic debate. Despite there being some studies carried out on this topic, there is limited literature on the role ethical food plays in the tourism sector and, specifically, in tourist destination attractiveness. This paper explores how ethical food can be a driver of destination attractiveness and how it is possible to take advantage of this issue for particular tourist destinations. In this paper, ethical food as a destination attraction is explained through the case of Slow Food. Results show that ethical food has a very important role to play in the future of destination attractiveness thanks to special events and projects concerning ethical food, which also contribute to the sustainability of a destination. Finally, strategies to exploit the potential of this ethical food so as to develop tourist destination attractiveness are drawn.},
     year = {2014}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Ethical Food as a Differentiation Factor for Tourist Destinations: The Case of “Slow Food”
    AU  - Milena Viassone
    AU  - Martin Grimmer
    Y1  - 2014/12/27
    PY  - 2014
    N1  - https://doi.org/10.11648/j.jim.s.2015040101.11
    DO  - 10.11648/j.jim.s.2015040101.11
    T2  - Journal of Investment and Management
    JF  - Journal of Investment and Management
    JO  - Journal of Investment and Management
    SP  - 1
    EP  - 9
    PB  - Science Publishing Group
    SN  - 2328-7721
    UR  - https://doi.org/10.11648/j.jim.s.2015040101.11
    AB  - In recent years, the topic of ethical food has assumed increasing importance in international academic debate. Despite there being some studies carried out on this topic, there is limited literature on the role ethical food plays in the tourism sector and, specifically, in tourist destination attractiveness. This paper explores how ethical food can be a driver of destination attractiveness and how it is possible to take advantage of this issue for particular tourist destinations. In this paper, ethical food as a destination attraction is explained through the case of Slow Food. Results show that ethical food has a very important role to play in the future of destination attractiveness thanks to special events and projects concerning ethical food, which also contribute to the sustainability of a destination. Finally, strategies to exploit the potential of this ethical food so as to develop tourist destination attractiveness are drawn.
    VL  - 4
    IS  - 1-1
    ER  - 

    Copy | Download

Author Information
  • Department of Management, University of Turin, Turin, Italy

  • Tasmanian School of Business and Economics, University of Tasmania, Hobart, Australia

  • Sections