The Analysis of Application of Huger Marketing in China's Mobile Phone Industry
Science Innovation
Volume 4, Issue 2, April 2016, Pages: 117-121
Received: May 10, 2016; Published: May 11, 2016
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Author
Qinyuan Chen, School of Management, Hunan University of Science and Technology, Xiangtan, China
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Abstract
Facing the increasingly fierce mobile phone market competition, all businesses are looking for the breach of the competitive advantage to attract consumers by taking a new way of marketing.In order to get more profits and higher market share , businesses turn their attention to "hunger marketing", especially in the mobile phone business. The phenomenon of Chinese mobile phone companies use hunger marketing is becoming more common,and there are many companies success. In this paper, we use instance analysis, supplemented by literature analysis method. By analyzing the Chinese mobile phone companies to use the example of hunger marketing, summarize the effect of hunger marketing brings to the mobile phone companies and the conditions for adopting the hunger marketing success.Then Suggestions are put forward to the mobile phone enterprises for practical application of "hunger marketing".
Keywords
Utility Theory, Hunger Marketing, Consumer Psychology
To cite this article
Qinyuan Chen, The Analysis of Application of Huger Marketing in China's Mobile Phone Industry, Science Innovation. Vol. 4, No. 2, 2016, pp. 117-121. doi: 10.11648/j.si.20160402.27
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